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For Companies At a Glance
- Tasks: Lead innovative strategies for a global skincare brand in AI search optimisation.
- Company: Join Iris, a dynamic global integrated agency with a passion for creativity and strategy.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Be part of a supportive environment that values diversity and equal opportunities.
- Why this job: Shape the future of search and make a real impact in a fast-evolving industry.
- Qualifications: Experience in strategic account management and a passion for AI and digital marketing.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand's visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini). Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients' brands are consistently cited and mentioned in AI-powered search results for strategically important keywords and prompts. As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero-click search dominance just as much as onsite engaged sessions. You will lead the strategic direction and long-term growth of this pivotal account by guiding senior client relationships, shaping multi-channel performance strategy, and empowering a global team to deliver outstanding results.
Responsibilities
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account's long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting-edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on-site metrics (engaged sessions) to broader off-site visibility metrics, ensuring strategy aligns with the reality of rising zero-click, LLM-driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines.
- Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
- Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions-focused leadership.
- Testing & Scaling Growth: Define and test new GEO and mid/lower-funnel visibility tactics in the 10 lead markets. Identify successful initiatives and architect the framework to scale these learnings across the client’s broader global footprint.
- Expand Strategic Support: Proactively spot opportunities to grow the account through expanded channels, AI-focused content initiatives, or broader strategic consultancy.
- Profitability & Operations: Support in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
- Develop High-Performing Teams: Lead, allocate, and inspire a team of search specialists. Ensure high-quality delivery while fostering a motivated, collaborative environment.
- Upskill on AI Trends: Support career growth by guiding your team through the evolving search landscape, ensuring they are well-versed in GEO, LLM behaviour, and modern content strategies.
- Global Project Management: Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership.
- Subject Matter Expertise: Bring big-picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
GEO Account Director 6M FTC in London employer: Iris
Contact Detail:
Iris Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GEO Account Director 6M FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute to their success.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Account Director, especially in terms of AI search strategy and client relationship management. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team at Iris.
We think you need these skills to ace GEO Account Director 6M FTC in London
Some tips for your application 🫡
Show Your Strategic Mindset: When writing your application, make sure to highlight your strategic thinking skills. We want to see how you can bridge traditional SEO with innovative GEO strategies, just like the role requires!
Tailor Your Experience: Don’t just send a generic CV! Tailor your experience to match the job description. Focus on your achievements in managing client relationships and leading teams, as these are key for us at Iris.
Be Proactive in Problem Solving: We love candidates who can think ahead! In your application, share examples of how you've identified risks or performance shifts in past roles and how you tackled them effectively.
Apply Through Our Website: Make it easy for us to find your application by applying through our website. It helps us keep track of all applications and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Iris
✨Know Your GEO Inside Out
Before the interview, dive deep into Generative Engine Optimisation (GEO) and how it relates to AI search strategies. Familiarise yourself with the latest trends in AI-driven searches and be ready to discuss how you can apply this knowledge to enhance brand visibility.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully led strategic initiatives in previous roles. Be ready to discuss how you would evolve KPI frameworks and tackle the shift from traditional SEO to modernised metrics that focus on off-site visibility.
✨Build Rapport with Senior Stakeholders
Think about how you can establish trust with senior client stakeholders. Prepare to share your approach to building relationships and how you handle disagreements constructively, as this will be crucial for the role.
✨Demonstrate Problem-Solving Skills
Be prepared to discuss specific challenges you've faced in past projects and how you resolved them. Highlight your proactive problem-solving abilities and how you can identify risks early, especially in a complex global landscape.