At a Glance
- Tasks: Lead global GEO strategy for a top skincare brand and enhance AI search visibility.
- Company: Join a leading global skincare giant with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Dynamic team environment with a commitment to equal opportunities.
- Why this job: Shape the future of AI-driven search and make a real impact in the beauty industry.
- Qualifications: Experience in strategic leadership and a passion for AI and digital marketing.
The predicted salary is between 60000 - 80000 € per year.
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier‑1 global skincare giant. Enhancing the brand's visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini). Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on‑site and off‑site, across 10 strategic global lead markets, ensuring clients' brands are consistently cited and mentioned in AI‑powered search results for strategically important keywords and prompts.
As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero‑click search dominance just as much as onsite engaged sessions. You will lead the strategic direction and long‑term growth of this pivotal account by guiding senior client relationships, shaping multi‑channel performance strategy, and empowering a global team to deliver outstanding results.
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account's long‑term strategic direction by defining top‑line objectives that bridge traditional informational SEO and cutting‑edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on‑site metrics (engaged sessions) to broader off‑site visibility metrics, ensuring strategy aligns with the reality of rising zero‑click, LLM‑driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines.
- Senior Client Partnership & Advocacy
- Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
- Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions‑focused leadership.
- Global Account Scaling & Opportunity Development
- Testing & Scaling Growth: Define and test new GEO and mid/lower‑funnel visibility tactics in the 10 lead markets. Identify successful initiatives and architect the framework to scale these learnings across the client’s broader global footprint.
- Expand Strategic Support: Proactively spot opportunities to grow the account through expanded channels, AI‑focused content initiatives, or broader strategic consultancy.
- Commercial & Financial Management
- Profitability & Operations: Support in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
- Team Leadership & Capability Building
- Develop High‑Performing Teams: Lead, allocate, and inspire a team of search specialists. Ensure high‑quality delivery while fostering a motivated, collaborative environment.
- Upskill on AI Trends: Support career growth by guiding your team through the evolving search landscape, ensuring they are well‑versed in GEO, LLM behaviour, and modern content strategies.
- Operational Leadership & Delivery
- Global Project Management: Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership.
- Market & Industry Perspective
- Subject Matter Expertise: Bring big‑picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
GEO Account Director 6M FTC employer: Iris
At Iris, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. As a GEO Account Director, you will have the opportunity to lead strategic initiatives for a tier-1 global skincare brand while working in a supportive environment that prioritises employee growth and development. Our commitment to equal opportunities and a focus on cutting-edge AI trends ensures that you will be at the forefront of industry advancements, making your role both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land GEO Account Director 6M FTC
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. We want to show that you’re genuinely interested in their work, especially in areas like AI and GEO strategies. Tailor your responses to reflect their values and goals.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms. We can help you refine your pitch and answer tricky questions, so you feel confident when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. We want to remind them of your enthusiasm and keep you top of mind as they make their decision.
We think you need these skills to ace GEO Account Director 6M FTC
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in AI search strategies and client management. We want to see how your skills align with the GEO strategy we're looking to implement!
Showcase Your Strategic Mindset:In your application, emphasise your ability to think strategically about performance metrics and how you've successfully navigated complex global landscapes in previous roles. This is key for us as we look for someone to lead our global GEO strategy.
Highlight Team Leadership Experience:We value strong leadership skills, so be sure to mention any experience you have in leading teams or projects. Share examples of how you've inspired and developed high-performing teams in the past.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Iris
✨Know Your GEO Inside Out
Before the interview, dive deep into Generative Engine Optimisation (GEO) and how it impacts search visibility. Familiarise yourself with the latest trends in AI-driven searches and be ready to discuss how you can leverage these insights to enhance brand visibility for the skincare giant.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully shaped strategic directions in previous roles. Be ready to discuss how you would evolve KPI frameworks from traditional metrics to modern off-site visibility metrics, demonstrating your understanding of the shift in user behaviour.
✨Build Rapport with Client Stakeholders
Think about how you can establish trust with senior client stakeholders. Prepare to share your approach to building relationships and handling disagreements constructively, as this will be crucial in guiding clients through the evolving landscape of search.
✨Demonstrate Team Leadership Skills
Be prepared to talk about your experience in leading high-performing teams. Share specific examples of how you've inspired and upskilled your team on AI trends and modern content strategies, ensuring they are equipped to tackle the challenges of the evolving search landscape.
