At a Glance
- Tasks: Lead innovative global SEO strategies for a top skincare brand and enhance online visibility.
- Company: Join Iris, a dynamic global agency that thrives on creativity and collaboration.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Work in a supportive environment that values diversity and equal opportunities.
- Why this job: Be at the forefront of AI-driven search strategies and make a real impact in the beauty industry.
- Qualifications: Experience in SEO, strategic leadership, and client relationship management.
The predicted salary is between 55000 - 65000 £ per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand’s visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini). Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients’ brands are consistently cited and mentioned in AI-powered search results for strategically important keywords and prompts. As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero-click search dominance just as much as onsite engaged sessions. You will lead the strategic direction and long-term growth of this pivotal account by guiding senior client relationships, shaping multi-channel performance strategy, and empowering a global team to deliver outstanding results.
Responsibilities
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account’s long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting‑edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on-site metrics (engaged sessions) to broader off-site visibility metrics, ensuring strategy aligns with the reality of rising zero‑click, LLM-driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximizing brand presence across both traditional SERPs and AI search engines.
- Senior Client Partnership & Advocacy
- Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
- Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions-focused leadership.
- Global Account Scaling & Opportunity Development
- Testing & Scaling Growth: Define and test new GEO and mid/lower-funnel visibility tactics in the 10 lead markets. Identify successful initiatives and architect the framework to scale these learnings across the client’s broader global footprint.
- Expand Strategic Support: Proactively spot opportunities to grow the account through expanded channels, AI-focused content initiatives, or broader strategic consultancy.
- Commercial & Financial Management
- Profitability & Operations: Support in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
- Team Leadership & Capability Building
- Develop High-Performing Teams: Lead, allocate, and inspire a team of search specialists. Ensure high-quality delivery while fostering a motivated, collaborative environment.
- Upskill on AI Trends: Support career growth by guiding your team through the evolving search landscape, ensuring they are well-versed in GEO, LLM behaviour, and modern content strategies.
- Operational Leadership & Delivery
- Global Project Management: Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership.
- Market & Industry Perspective
- Subject Matter Expertise: Bring big-picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
SEO/GEO Account Director 6M FTC employer: Iris Worldwide
Iris is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, team members are empowered to grow their skills in cutting-edge areas like Generative Engine Optimisation while working with prestigious global brands. Located in a vibrant city, Iris offers unique opportunities for networking and personal growth, making it an ideal place for those seeking meaningful and rewarding careers in the fast-evolving digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land SEO/GEO Account Director 6M FTC
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend relevant events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its recent projects. We want to show that you’re genuinely interested in their work and how you can contribute to their success, especially in areas like AI-driven strategies.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Account Director, particularly in leading GEO strategies. We need to convey confidence and clarity when discussing your experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace SEO/GEO Account Director 6M FTC
Some tips for your application 🫡
Show Your Passion for SEO/GEO:When writing your application, let your enthusiasm for SEO and GEO shine through! We want to see how you can bring innovative ideas to the table, especially in the context of AI-driven search strategies.
Tailor Your Experience:Make sure to highlight your relevant experience that aligns with the job description. We’re looking for someone who can lead strategic initiatives, so share specific examples of how you've done this in the past!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured responses that get straight to the heart of your achievements and skills. Remember, less is often more!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Iris Worldwide
✨Know Your SEO and GEO Inside Out
Make sure you brush up on the latest trends in SEO and Generative Engine Optimisation (GEO). Be ready to discuss how these strategies can enhance brand visibility, especially in the context of AI-driven search results. Show that you understand the shift from traditional metrics to modern KPI frameworks.
✨Demonstrate Strategic Thinking
Prepare to showcase your ability to shape long-term strategies. Think about how you would define top-line objectives for a skincare giant and how you would guide clients through the transition to off-site visibility metrics. Bring examples of past experiences where you've successfully led strategic initiatives.
✨Build Rapport with Senior Stakeholders
Practice how you would build trusted relationships with senior client stakeholders. Be ready to discuss how you can challenge legacy thinking and handle disagreements constructively. Highlight your experience in managing client partnerships and how you’ve navigated complex discussions in the past.
✨Showcase Your Leadership Skills
Think about how you would inspire and lead a team of search specialists. Be prepared to discuss your approach to fostering a collaborative environment and how you would upskill your team on AI trends. Share specific examples of how you've developed high-performing teams in previous roles.
