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For Companies At a Glance
- Tasks: Create innovative strategies that connect brands with audiences and inspire creative ideas.
- Company: Dynamic agency known for its cultural relevance and award-winning campaigns.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Join a team that shapes impactful campaigns and drives cultural conversations.
- Qualifications: Experience in strategy development and a passion for cultural insights.
- Other info: Mentorship opportunities and a commitment to diversity and inclusion.
The predicted salary is between 36000 - 60000 £ per year.
Overview
The role in a nutshell: Synthesize culture, client data, audience understanding and channel expertise into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.
Responsibilities
- Own the strategic spine for projects - from audience definition to measurement framework, ensuring every brief ladders up to brand and business.
- Master primary and secondary research: leverage tools and technology from across Iris and beyond to identify emergent behaviours and what it takes for brands to participate in people's lives.
- Synthesise at speed: distil messy quant & qual inputs into sharp points of view and decks that inspire creatives, media and client stakeholders.
- Lead the creation of simple, inspiring briefs driven by genuinely creative strategies.
- Understand and apply Participation methodology - providing clear direction on opportunities to stand apart, ride culture and move behaviour.
- Own integrated comms planning: ensure strategy is creatively executable across the journey, with clear participation triggers at each touchpoint.
- Be a useful and challenging partner for creatives to shape, stress-test and sell ideas that genuinely connect with cultural movements, contributing actively to creative councils and development sessions.
- Co-pilot ideation sprints - run stimulus sessions, translate behavioural science nudges into creative triggers and stress-test concepts against channel realities.
- Provide clear objectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs.
- Mentor Juniors on research techniques, strategy fundamentals, and AI-assisted synthesis.
Required Skills
- Lead client workshops - including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities.
- Develop bespoke insight or trend reports that position Iris as a thought-leader with our client.
- Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and rationale.
- Execute sophisticated AI prompts and workflows that augment research, cultural analysis, or creative exploration.
- Architect brand strategies for smaller brands with oversight.
- Lead working sessions with creative teams to unlock channel-native executions that make use of ever-evolving platforms.
- Create go to market playbooks that robustly explain a campaign idea to end.
- Shape new approaches that help teams deliver more insightful and effective integrated work.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Senior Strategist 6M FTC employer: Iris Worldwide
Contact Detail:
Iris Worldwide Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Strategist 6M FTC
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on a job opening!
✨Tip Number 2
Prepare for interviews by researching the company culture and recent projects. Tailor your responses to show how your skills align with their needs. We want you to shine, so practice common interview questions and think of examples that highlight your strategic thinking.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Mention something specific from your conversation to show you were engaged and are genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s get you that Senior Strategist role!
We think you need these skills to ace Senior Strategist 6M FTC
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and culture of StudySmarter. Show us that you get what we're about!
Be Clear and Concise: We love a good story, but keep it sharp! Make sure your application is easy to read and gets straight to the point. Highlight your key achievements and how they relate to the role of Senior Strategist.
Showcase Your Creativity: This role is all about exciting strategies, so don’t hold back! Use your application to demonstrate your creative thinking and how you've tackled challenges in the past. We want to see your unique approach!
Apply Through Our Website: Ready to take the plunge? Make sure you apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and get back to you!
How to prepare for a job interview at Iris Worldwide
✨Know Your Audience
Before the interview, take some time to research the company and its clients. Understand their culture, values, and recent projects. This will help you tailor your responses and demonstrate how your strategies can align with their goals.
✨Master the Art of Synthesis
Be prepared to discuss how you distil complex data into actionable insights. Bring examples of past projects where you’ve successfully synthesised quantitative and qualitative inputs into compelling strategies that inspired creative teams.
✨Showcase Your Creative Collaboration Skills
Highlight your experience in co-piloting ideation sprints and working closely with creatives. Share specific instances where your strategic input has led to successful campaigns, emphasising your role in shaping ideas that resonate with cultural movements.
✨Prepare for Measurement Discussions
Understand the importance of measuring success beyond traditional KPIs. Be ready to discuss how you set clear objectives and what participation metrics you’ve used in the past to evaluate the effectiveness of your strategies.