At a Glance
- Tasks: Create innovative strategies that connect brands with audiences and inspire creative ideas.
- Company: Dynamic agency known for its cultural relevance and award-winning campaigns.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Mentorship opportunities and a commitment to diversity and inclusion.
- Why this job: Join a team that shapes culture and drives impactful brand strategies.
- Qualifications: Experience in strategy development and a passion for cultural insights.
The predicted salary is between 50000 - 60000 £ per year.
Overview
The role in a nutshell: Synthesize culture, client data, audience understanding and channel expertise into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.
Responsibilities
- Own the strategic spine for projects - from audience definition to measurement framework, ensuring every brief ladders up to brand and business.
- Master primary and secondary research: leverage tools and technology from across Iris and beyond to identify emergent behaviours and what it takes for brands to participate in people's lives.
- Synthesise at speed: distil messy quant & qual inputs into sharp points of view and decks that inspire creatives, media and client stakeholders.
- Lead the creation of simple, inspiring briefs driven by genuinely creative strategies.
- Understand and apply Participation methodology - providing clear direction on opportunities to stand apart, ride culture and move behaviour.
- Own integrated comms planning: ensure strategy is creatively executable across the journey, with clear participation triggers at each touchpoint.
- Be a useful and challenging partner for creatives to shape, stress-test and sell ideas that genuinely connect with cultural movements, contributing actively to creative councils and development sessions.
- Co-pilot ideation sprints - run stimulus sessions, translate behavioural science nudges into creative triggers and stress-test concepts against channel realities.
- Provide clear objectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs.
- Mentor Juniors on research techniques, strategy fundamentals, and AI-assisted synthesis.
Required Skills
- Lead client workshops - including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities.
- Develop bespoke insight or trend reports that position Iris as a thought-leader with our client.
- Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and rationale.
- Execute sophisticated AI prompts and workflows that augment research, cultural analysis, or creative exploration.
- Architect brand strategies for smaller brands with oversight.
- Lead working sessions with creative teams to unlock channel-native executions that make use of ever-evolving platforms.
- Create go to market playbooks that robustly explain a campaign idea to end.
- Shape new approaches that help teams deliver more insightful and effective integrated work.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Senior Strategist 6M FTC in London employer: Iris Worldwide
Iris is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and strategic thinking thrive. Located in a dynamic environment, we offer our employees ample opportunities for professional growth and mentorship, particularly for those in the Senior Strategist role. With a commitment to equal opportunities and a focus on innovative strategies that resonate with cultural movements, Iris empowers its team to make a meaningful impact while enjoying a collaborative and supportive atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist 6M FTC in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on a job opportunity!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your strategic thinking. Use real-life examples that demonstrate how you’ve synthesised data and culture into successful strategies. This will make you stand out when it comes to interviews.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their recent campaigns and think about how you can contribute to their goals. Bring fresh ideas to the table that align with their vision – they’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand. So, go ahead and hit that apply button!
We think you need these skills to ace Senior Strategist 6M FTC in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Strategist role. Highlight your experience in synthesising data and creating strategies that resonate with clients. We want to see how you can bring your unique flair to our team!
Showcase Your Research Skills:Since the role involves mastering primary and secondary research, share examples of how you've used these skills in past projects. We love seeing how you can leverage tools and technology to uncover insights that drive creative strategies.
Be Creative and Clear:When crafting your application, ensure your ideas are presented clearly and creatively. We appreciate sharp points of view that inspire, so don’t hesitate to showcase your ability to distil complex information into engaging narratives.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Iris Worldwide
✨Know Your Audience
Before the interview, take some time to research the company and its clients. Understand their culture, values, and recent projects. This will help you tailor your responses and demonstrate how your strategies can align with their goals.
✨Master the Art of Synthesis
Be prepared to discuss how you distil complex data into actionable insights. Bring examples of past projects where you've successfully synthesised quantitative and qualitative inputs into compelling strategies that inspired creative teams.
✨Showcase Your Creative Collaboration Skills
Highlight your experience in working closely with creatives. Share specific instances where your strategic input has led to successful campaigns, and be ready to discuss how you challenge and support creative teams to achieve cultural relevance.
✨Prepare for Participation Methodology Questions
Familiarise yourself with the concept of participation methodology and be ready to discuss how you would apply it in your role. Think about how you can identify opportunities for brands to engage meaningfully with audiences and drive behaviour change.
