At a Glance
- Tasks: Lead innovative strategies for a global skincare brand in AI-driven search visibility.
- Company: Join Iris, a dynamic global agency that thrives on creativity and collaboration.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Be part of a forward-thinking team that values diversity and equal opportunities.
- Why this job: Shape the future of digital marketing with cutting-edge AI strategies and impactful campaigns.
- Qualifications: Experience in account management and a passion for AI and digital marketing.
The predicted salary is between 60000 - 80000 € per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand’s visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini). Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients’ brands are consistently cited and mentioned in AI-powered search results for strategically important keywords and prompts. As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero-click search dominance just as much as onsite engaged sessions. You will lead the strategic direction and long-term growth of this pivotal account by guiding senior client relationships, shaping multi-channel performance strategy, and empowering a global team to deliver outstanding results.
Responsibilities
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account’s long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting‑edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on-site metrics (engaged sessions) to broader off-site visibility metrics, ensuring strategy aligns with the reality of rising zero‑click, LLM-driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximizing brand presence across both traditional SERPs and AI search engines.
- Senior Client Partnership & Advocacy
- Strategic Advisorship: Build trusted relationships with senior global and regional client stakeholders. Act as an authoritative voice who can challenge legacy thinking, handle disagreements constructively, and guide the client confidently into the new era of search.
- Proactive Problem Solving: Identify risks, performance shifts, or local market concerns early. Resolve them with clear thinking, diplomacy, and solutions-focused leadership.
- Global Account Scaling & Opportunity Development
- Testing & Scaling Growth: Define and test new GEO and mid/lower-funnel visibility tactics in the 10 lead markets. Identify successful initiatives and architect the framework to scale these learnings across the client’s broader global footprint.
- Expand Strategic Support: Proactively spot opportunities to grow the account through expanded channels, AI-focused content initiatives, or broader strategic consultancy.
- Commercial & Financial Management
- Profitability & Operations: Support in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
- Team Leadership & Capability Building
- Develop High-Performing Teams: Lead, allocate, and inspire a team of search specialists. Ensure high-quality delivery while fostering a motivated, collaborative environment.
- Upskill on AI Trends: Support career growth by guiding your team through the evolving search landscape, ensuring they are well-versed in GEO, LLM behaviour, and modern content strategies.
- Operational Leadership & Delivery
- Global Project Management: Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership.
- Market & Industry Perspective
- Subject Matter Expertise: Bring big-picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
GEO Account Director 6M FTC in London employer: Iris Worldwide
Iris is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging innovation and collaboration among its employees. With a strong focus on professional development, team members are empowered to grow their skills in cutting-edge areas like Generative Engine Optimisation while working with prestigious global brands. Located in a vibrant city, Iris offers a stimulating environment where creativity thrives, making it an ideal place for those seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land GEO Account Director 6M FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show you're genuinely interested in being part of the team.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences make you the perfect fit for the role. Keep it concise and impactful, focusing on what you can bring to the table.
✨Tip Number 4
Don’t forget to follow up after interviews! A simple thank-you email can go a long way in keeping you top of mind. Plus, it shows your enthusiasm for the position and the company.
We think you need these skills to ace GEO Account Director 6M FTC in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in AI search strategies and account management. We want to see how your skills align with our needs, so don’t hold back on showcasing your relevant achievements!
Showcase Your Strategic Mindset:In your application, emphasise your ability to think strategically about performance metrics and client relationships. We’re looking for someone who can bridge traditional SEO with innovative GEO approaches, so let us know how you’ve done this in the past.
Be Authentic:We love a bit of personality! Don’t be afraid to let your unique voice shine through in your written application. Share your passion for the beauty/skincare industry and how you can contribute to our mission at Iris.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Iris Worldwide
✨Know Your GEO Inside Out
Before the interview, dive deep into Generative Engine Optimisation (GEO) and how it impacts search visibility. Familiarise yourself with the latest trends in AI-driven searches and be ready to discuss how you can apply this knowledge to enhance brand visibility for the skincare giant.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully led strategic initiatives in previous roles. Highlight your ability to evolve KPI frameworks and pivot strategies based on market changes, especially in relation to zero-click searches and off-site visibility.
✨Build Rapport with Senior Stakeholders
Think about how you can establish trust with senior client stakeholders. Be ready to discuss your approach to building relationships and how you handle disagreements constructively while guiding clients through new strategies.
✨Demonstrate Team Leadership Skills
Be prepared to talk about your experience in leading high-performing teams. Share how you've inspired and motivated your team, especially in adapting to the evolving landscape of AI and search strategies, ensuring everyone is upskilled and aligned with the goals.
