Marketing Campaign Specialist

The Vacancy

About IRIS Education

IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.

The role

As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.

Key responsibilities

• Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
• Execute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schools
• Partner with Sales to build a sustainable pipeline that directly supports revenue targets
• Monitor and report on campaign performance, including email, landing page, and digital channel metrics
• Present campaign updates and forecasts to internal stakeholders on a regular basis
• Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
• Collaborate with Content, Product Marketing, and Events to deliver cohesive, on-brand campaign activity
• Continuously optimise channel performance based on results and insight

About you

You are a campaign-focused marketer with a track record of delivering pipeline through integrated demand generation activity. You'll bring:

• 3+ years in B2B demand generation or campaign marketing
• Experience delivering integrated campaigns across digital, email, content, and events
• A data-driven approach: comfortable analysing performance and making optimisation decisions
• Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
• Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
• Clear and confident communication, with the ability to present performance data to stakeholders

Bonus if you have:

• Experience in the education sector or edtech
• Familiarity with ABM principles and execution
• Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM

Why join us?

• Own demand generation for one of the UK's most established education technology businesses
• Join a team that is investing in its people, its processes, and its ambition
• Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact
• Be part of a growing team with real scope to develop your career

If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.

The Benefits

• Generous holiday allowance
• Charity / volunteering days
• Income protection insurance
• Life assurance
• Employee Assistance Program
• Private healthcare
• Enhanced maternity pay
• Additional discount schemes
• Cycle to work scheme

Developing your career

We believe in creating a culture of engagement and reward to develop your potential and offer long-term career success. We do this by:

• Supporting our managers to be great leaders, providing inspirational management resources and offering dedicated management development training.
• Rewarding individual excellence through dedicated initiatives and Employee Awards for demonstrating our values.
• Offering regular training and development programmes tailored to each employee’s development needs and providing a commitment to a ‘learning culture’ which shares knowledge, best practice and our long-standing expertise between employees.
• We’re committed to a culture of continuous improvement and listen to our employees via regular feedback sessions and employee engagement surveys.
• Our employees love the colleagues they work with. We promote a positive environment where our people feel comfortable, make friends and support each other.