Overview
As a senior B2B marketer, you will own demand generation campaigns for the Accountancy portfolio, driving leads, opportunities and growth. You’ll collaborate cross-functionally with Sales, Product Marketing and Agencies, shaping messaging and campaign delivery. The role combines hands-on campaign management with opportunities to lead and cover the Marketing Manager when needed. You’ll work remotely with occasional travel, contributing to a data-driven, innovative demand program. This is a chance to influence growth in a fast‑growing software business focused on accounting and finance professionals.
Pay / Benefits
- Remote working
- Career development opportunities
- Leadership development exposure
- Chance to cover Marketing Manager
Responsibilities
- Plan and deliver integrated B2B marketing campaigns across email, webinars, events, digital channels, content and thought leadership
- Develop demand generation campaigns that attract prospects, generate qualified leads and create sales opportunities
- Own campaigns end-to-end from planning and audience targeting to delivery, reporting and optimisation
- Collaborate with Sales, Product Marketing, internal teams and agencies to coordinate messaging and deadlines
- Coordinate marketing events and webinars, including promotion, content, speakers and follow-up
- Track engagement, leads, conversions, pipeline contribution and ROI, and recommend improvements
- Provide cover for the Marketing Manager and maintain campaign delivery during absences
- Explore new approaches including AI, automation, account-based marketing and evolving digital search behaviors
Key requirements
- Proven B2B campaign experience planning and delivering campaigns that generate leads and support sales pipeline
- Hands-on demand generation knowledge across channels such as email, webinars, events, digital advertising, content or landing pages
- Experience owning campaigns from brief through to launch, reporting and improvement
- Strong performance analysis and data-driven decision making
- Stakeholder management with Sales, Product Marketing, senior stakeholders and external agencies
- Strong organisation and prioritisation to manage multiple campaigns and changing priorities
- Independence and leadership potential, with ability to step up when required
- clear communication
- attention to detail
- stakeholder management
- B2B marketing campaigns
- demand generation channels (email, webinars, events, digital advertising, content, landing pages)
- campaign management and reporting
B2B Campaign Manager employer: Iris Software
At IRIS Software Group, we pride ourselves on being a Great Place to Work certified employer, offering a supportive and inclusive work culture that prioritises employee well-being and development. As a Marketing Events Specialist, you'll have the opportunity to influence millions globally while enjoying continuous learning and career growth in a dynamic remote environment. Join us and be part of a team that celebrates diversity and empowers every individual to make a meaningful impact.
