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- Tasks: Lead product marketing strategies and engage with customers to drive growth.
- Company: Join IRIS, a leader in innovative accountancy software solutions.
- Benefits: Enjoy career growth opportunities and a collaborative work environment.
- Why this job: Make a real impact in the accountancy sector with cutting-edge technologies.
- Qualifications: Proven SaaS experience, B2B expertise, and strong stakeholder management skills required.
- Other info: Apply now to be part of a forward-thinking team!
The predicted salary is between 43200 - 72000 £ per year.
Are you ready to take your expertise in SaaS technologies and Accountancy software to the next level? At IRIS, we’re looking for a Product Marketing Manager to lead the charge in transforming how accountants work and grow. This is your chance to join a forward-thinking team, take ownership of impactful projects, and make a tangible difference in the Accountancy sector. Why This Role? This isn’t just another marketing job—it’s a pivotal role where you’ll drive go-to-market strategy , product positioning , and customer engagement for innovative solutions that empower accountancy practices of all sizes. From cloud-based technologies to bespoke offerings like accountancy outsourcing and cloud hosting, IRIS is at the forefront of industry innovation. Now, we need your advanced-level expertise to continue shaping our leadership in the sector. What Will You Be Doing? As our Product Marketing Manager, you’ll: Position Products for Success : Understand customer needs, competitors, and market trends to ensure our Accountancy Product Portfolio stands out. Develop Winning Go-to-Market Strategies : Create and execute impactful launch plans for new products, features, and market expansions. Craft Compelling Messaging : Build personas, value propositions, and materials that empower our sales teams and resonate with accountants. Collaborate Across Teams : Partner with sales, product development, engineering, and customer education to drive satisfaction and revenue growth. Engage with Customers : Lead advisory sessions to influence the product roadmap and address emerging trends. Stay Ahead with Market Insights : Monitor the latest industry developments to inform strategy and innovation. Measure Success : Track and refine your strategies to maximise marketing impact and achieve growth targets. What Are We Looking For? We’re seeking a subject matter expert with: Proven SaaS Experience : Ideally within Accountancy software or a related sector. B2B Expertise : A track record of developing and delivering results in complex markets. Stakeholder Management Skills : You’re a natural collaborator, adept at working cross-functionally. Organisational Excellence : Ability to juggle multiple priorities while meeting deadlines. Customer Focus : A deep understanding of accountants and their challenges, with a knack for innovative solutions. Proactive Problem Solving : A self-motivated approach and a passion for tackling challenges head-on. Why Join IRIS? Shape the Future : Be part of a team that’s redefining the Accountancy sector. Collaborative Environment : Work with like-minded professionals passionate about making a difference. Career Growth : Gain recognition and opportunities to expand your skill set. If you’re ready to lead, innovate, and make an impact, this is the opportunity for you. Apply now and join us on this exciting journey. Applications are open now, and we encourage early submissions due to high interest.
Senior Product Marketing Manager – Accountancy Software employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager – Accountancy Software
✨Tip Number 1
Familiarize yourself with the latest trends in SaaS and accountancy software. Understanding the current landscape will not only help you in interviews but also demonstrate your passion for the industry.
✨Tip Number 2
Network with professionals in the accountancy and SaaS sectors. Attend industry events or webinars to connect with potential colleagues and gain insights that could be valuable during your application process.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your hands-on experience will show that you can bring immediate value to the team.
✨Tip Number 4
Research IRIS's product offerings and recent innovations. Being knowledgeable about their solutions will allow you to tailor your discussions and demonstrate your genuine interest in contributing to their mission.
We think you need these skills to ace Senior Product Marketing Manager – Accountancy Software
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight your relevant experience in SaaS technologies and accountancy software.
Highlight Relevant Experience: In your CV and cover letter, emphasize your proven SaaS experience, particularly within accountancy software or related sectors. Provide specific examples of how you've developed go-to-market strategies and engaged with customers.
Showcase Collaboration Skills: Since the role requires collaboration across various teams, include examples in your application that demonstrate your stakeholder management skills and ability to work cross-functionally.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also conveys your passion for transforming the accountancy sector. Discuss how your proactive problem-solving approach can contribute to IRIS's innovative solutions.
How to prepare for a job interview at IRIS Software Group
✨Showcase Your SaaS Expertise
Be prepared to discuss your experience with SaaS technologies, particularly in the accountancy sector. Highlight specific projects where you successfully implemented go-to-market strategies or product positioning.
✨Understand the Market Landscape
Research IRIS and its competitors thoroughly. Be ready to talk about current market trends and how they impact accountancy practices. This will demonstrate your proactive approach and industry knowledge.
✨Demonstrate Cross-Functional Collaboration
Prepare examples of how you've worked with different teams, such as sales and product development, to achieve common goals. Emphasize your stakeholder management skills and ability to drive collaboration.
✨Engage with Customer Insights
Discuss how you've used customer feedback to influence product development and marketing strategies. Show that you understand the challenges accountants face and how innovative solutions can address these issues.
