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- Tasks: Lead go-to-market strategies and drive growth for innovative Education solutions.
- Company: Join IRIS, a leader in Accountancy software, shaping the future of education technology.
- Benefits: Enjoy remote or hybrid work options and collaborate with dynamic cross-functional teams.
- Why this job: Make an impact in the Education sector while developing your marketing expertise in a supportive environment.
- Qualifications: 3+ years in SaaS technologies; strong communication and organizational skills required.
- Other info: Ideal for self-starters passionate about education and technology.
The predicted salary is between 43200 - 72000 £ per year.
Senior Product Marketing Manager – Education Sector Location: Remote or Hybrid, United Kingdom Role Summary As a Senior Product Marketing Manager in the Education Sector, you will drive go-to-market strategy, sales enablement, and growth for IRIS’ innovative Education solutions. Working collaboratively with product management, sales, and marketing, you will shape the future of our offerings, ensuring customer acquisition and revenue growth. This cross-functional role requires expertise in SaaS B2B software , an understanding of the Education software landscape, and a customer-centric mindset. Your efforts will position IRIS as a market leader in the Accountancy software space while driving adoption across our product portfolio. Key Responsibilities Position the Education Product Portfolio to meet market and customer needs by understanding the product, market, and competition. Develop compelling messaging to communicate product value to existing and prospective customers across all channels. Create and execute go-to-market strategies for product launches, feature releases, and new market expansion. Build product marketing collateral, including Personas, Value Propositions, Messaging Frameworks, and sales enablement tools. Collaborate with cross-functional teams (sales, product development, engineering, corporate communications) to drive product adoption and customer satisfaction. Educate internal stakeholders on product communication strategies. Develop a deep understanding of buyer personas, use cases, and competitor landscapes for effective product positioning. Monitor industry trends and adapt go-to-market strategies as needed, influencing product development. Track performance metrics and adjust strategies to optimize results and growth. Main Responsibilities Build monthly and quarterly plans for core asset deliverables (Personas, Value Propositions, Messaging Frameworks, Sales Enablement). Conduct market research to identify trends and insights within the Education sector. Create digital sales enablement tools, monitor engagement, and optimize content for better sales performance. Brief marketing and sales teams on messaging frameworks for new product launches and feature releases. Review commercial performance and core KPIs for strategic products. Collaborate with pricing teams to ensure competitive market positioning. Participate in product management meetings to influence roadmaps. Support cloud adoption plans with tailored messaging for different customer segments. Qualifications Must-Have: Over 3 years of experience in SaaS technologies. Formal English and Maths qualifications. Nice-to-Have: Experience in the Education software market . 5+ years of Product Marketing experience in B2B software. Key Competencies Communication: Excellent verbal and written communication with a professional approach. Stakeholder Management: Proven ability to manage cross-functional teams and influence distribution channels. Organizational Skills: Effectively prioritize and manage competing demands. Problem-Solving: Positive and proactive approach. Self-Motivation: A natural self-starter who thrives independently. Tech-Savvy: Strong IT skills, including Microsoft Office (Outlook, Excel, Forms, Power Automate). Persuasiveness: Confident, encouraging, and motivating personality.
Senior Product Marketing Business Partner - Education employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Business Partner - Education
✨Tip Number 1
Familiarize yourself with the latest trends in the Education software landscape. Understanding the competitive environment and current market needs will help you articulate how your experience aligns with the role.
✨Tip Number 2
Network with professionals in the SaaS B2B sector, especially those focused on education. Engaging with industry peers can provide insights and potentially lead to referrals that strengthen your application.
✨Tip Number 3
Prepare to discuss specific examples of successful go-to-market strategies you've implemented in the past. Highlighting your direct impact on product adoption and revenue growth will demonstrate your value to the team.
✨Tip Number 4
Showcase your ability to collaborate with cross-functional teams. Be ready to share experiences where you effectively managed stakeholder relationships and influenced outcomes across different departments.
We think you need these skills to ace Senior Product Marketing Business Partner - Education
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Senior Product Marketing Manager position. Tailor your application to highlight relevant experiences in SaaS technologies and the Education software market.
Craft a Compelling Cover Letter: Write a cover letter that clearly communicates your passion for the education sector and your experience in product marketing. Use specific examples to demonstrate how your skills align with the key responsibilities outlined in the job description.
Highlight Relevant Experience: In your CV, emphasize your experience in B2B software product marketing, particularly in the education sector. Include metrics or achievements that showcase your ability to drive go-to-market strategies and sales enablement.
Showcase Communication Skills: Since excellent communication is crucial for this role, ensure your application reflects strong verbal and written skills. Use clear and professional language throughout your CV and cover letter to convey your message effectively.
How to prepare for a job interview at IRIS Software Group
✨Understand the Education Sector
Make sure to research the current trends and challenges in the Education software market. Being able to discuss these insights during your interview will demonstrate your expertise and genuine interest in the sector.
✨Showcase Your SaaS Experience
Prepare specific examples from your past roles where you successfully implemented go-to-market strategies or drove product adoption in a SaaS environment. This will highlight your relevant experience and ability to contribute to the company's goals.
✨Communicate Effectively
Practice articulating your thoughts clearly and concisely. Since excellent communication is a key competency for this role, being able to convey your ideas effectively will leave a positive impression on the interviewers.
✨Demonstrate Cross-Functional Collaboration
Be ready to discuss instances where you've worked with different teams, such as sales, product development, and marketing. Highlight how you influenced stakeholders and contributed to successful outcomes, showcasing your ability to thrive in a collaborative environment.
