At a Glance
- Tasks: Lead global paid media strategy and optimise conversion rates.
- Company: Join IRIS Software Group, a leader in performance marketing.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Other info: Strategic role with influence across senior stakeholders.
- Why this job: Make a real impact on pipeline growth and solve complex challenges.
- Qualifications: Experience in managing multi-region paid media and strong attribution skills.
The predicted salary is between 48000 - 72000 £ per year.
We’re hiring a Senior Manager, Performance Marketing to lead our global paid media strategy across Accountancy, HCM and Education. This is a newly created, strategic role designed to bring performance marketing directly into demand generation — with clear pipeline accountability.
If you’re commercially sharp, love solving attribution challenges, and know how to get the best out of an agency partner… keep reading.
What You’ll Own- Global paid media strategy & budget
- Full-funnel attribution & measurement (Marketo, Salesforce, Heeet)
- Conversion rate optimisation in partnership with CRO
You’ll connect paid activity to qualified pipeline and revenue — across multiple sectors and global markets.
What We’re Looking For- Experience managing complex, multi-region paid media programmes
- Strong attribution & measurement capability in B2B environments
- Commercial mindset — you think in pipeline, not clicks
- Strong marketing tech exposure (Marketo, Salesforce essential)
- Experience managing agency relationships strategically
B2B SaaS experience? A bonus. Experience solving messy attribution challenges? Even better.
Why This Role MattersThis isn’t just running PPC. It’s about:
- Driving measurable pipeline growth
- Solving complex attribution challenges
- Aligning performance marketing to real revenue outcomes
- Influencing senior stakeholders across the business
If you’re someone who understands that every pound spent must drive pipeline impact — and you enjoy being both strategic and hands-on — this could be your next move.
Senior Manager, Performance Marketing employer: IRIS Software Group
At IRIS Software Group, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Manager in Performance Marketing, you will benefit from our commitment to employee growth through continuous learning opportunities and a collaborative environment that encourages innovation. Located in a vibrant area, we offer competitive benefits and the chance to make a significant impact on our global marketing strategy, ensuring your contributions are recognised and valued.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Manager, Performance Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We want you to show how your skills align with their goals, especially in performance marketing and pipeline growth.
✨Tip Number 3
Practice your pitch! Be ready to explain how you’ve tackled attribution challenges and managed agency relationships. We love hearing about real-life examples that showcase your expertise.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we’re always looking for talent that can drive measurable results.
We think you need these skills to ace Senior Manager, Performance Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Manager, Performance Marketing. Highlight your experience with global paid media strategies and any relevant tools like Marketo and Salesforce. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this strategic role. Share specific examples of how you've tackled attribution challenges and driven measurable pipeline growth in the past.
Showcase Your Commercial Mindset:In your application, emphasise your commercial mindset. We’re looking for someone who thinks in terms of pipeline rather than just clicks. Make sure to illustrate how your previous work has directly impacted revenue outcomes.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we love seeing candidates who take that extra step to connect with us directly.
How to prepare for a job interview at IRIS Software Group
✨Know Your Numbers
Make sure you come prepared with specific metrics and examples from your past experiences. Be ready to discuss how you've driven measurable pipeline growth and solved attribution challenges in previous roles.
✨Understand the Tech Stack
Familiarise yourself with the marketing technologies mentioned in the job description, like Marketo and Salesforce. Being able to speak confidently about how you've used these tools will show that you're not just a strategist but also technically savvy.
✨Showcase Your Agency Management Skills
Prepare examples of how you've successfully managed agency relationships in the past. Highlight any strategic initiatives you've led that resulted in improved performance or ROI, as this role requires strong collaboration with external partners.
✨Think Pipeline, Not Clicks
During the interview, emphasise your commercial mindset by discussing how you've aligned marketing efforts with revenue outcomes. Be ready to explain how you measure success beyond just clicks, focusing instead on qualified leads and pipeline impact.
