At a Glance
- Tasks: Plan and execute innovative marketing campaigns for the UK education sector.
- Company: Join IRIS Education, a leading tech company transforming schools globally.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Exciting opportunities for career growth in a dynamic and ambitious team.
- Why this job: Make a real impact in education while growing your marketing skills.
- Qualifications: 3+ years in B2B demand generation with strong analytical and collaboration skills.
The predicted salary is between 35000 - 45000 € per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.
Key responsibilities
- Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
- Execute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schools
- Partner with Sales to build a sustainable pipeline that directly supports revenue targets
- Monitor and report on campaign performance, including email, landing page, and digital channel metrics
- Present campaign updates and forecasts to internal stakeholders on a regular basis
- Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
- Collaborate with Content, Product Marketing, and Events to deliver cohesive, on-brand campaign activity
- Continuously optimise channel performance based on results and insight
About you
You are a campaign-focused marketer with a track record of delivering pipeline through integrated demand generation activity. You'll bring:
- 3+ years in B2B demand generation or campaign marketing
- Experience delivering integrated campaigns across digital, email, content, and events
- A data-driven approach: comfortable analysing performance and making optimisation decisions
- Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
- Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
- Clear and confident communication, with the ability to present performance data to stakeholders
Bonus if you have:
- Experience in the education sector or edtech
- Familiarity with ABM principles and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM
Why join us?
- Own demand generation for one of the UK's most established education technology businesses
- Join a team that is investing in its people, its processes, and its ambition
- Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact
- Be part of a growing team with real scope to develop your career
Apply now
If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.
Marketing Campaign Specialist employer: IRIS Software Group
IRIS Education is an exceptional employer, offering a dynamic work environment where marketing professionals can thrive and make a tangible impact in the UK education sector. With a strong focus on employee development, collaborative culture, and the opportunity to lead innovative campaigns, you will be part of a rapidly growing team that values your contributions and supports your career progression. Join us to be at the forefront of educational technology, where your efforts directly influence the success of over 12,000 schools and trusts globally.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the education sector or those who work at IRIS Education. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies of your past campaigns. When you get the chance to chat with hiring managers, having tangible examples will make you stand out.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out directly through our website and express your interest in the Demand Generation Specialist role. A little initiative goes a long way!
✨Tip Number 4
Prepare for the interview by knowing your numbers! Be ready to discuss how you've driven MQLs and pipeline targets in previous roles. Data-driven discussions will resonate well with us at IRIS Education.
We think you need these skills to ace Marketing Campaign Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Campaign Specialist. Highlight your experience in B2B demand generation and any campaigns you've executed that align with the education sector.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you're passionate about marketing in the education sector. Share specific examples of how you've driven MQL and pipeline targets in previous roles.
Show Off Your Analytical Skills:Since this role requires a data-driven approach, don’t shy away from showcasing your analytical skills. Mention tools you’ve used to monitor campaign performance and how you’ve optimised campaigns based on insights.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at IRIS Software Group
✨Know Your Campaigns
Before the interview, brush up on your past campaigns. Be ready to discuss specific examples where you drove MQL and pipeline targets. Highlight how your analytical mindset helped optimise those campaigns.
✨Understand the Education Sector
Familiarise yourself with the UK education market, especially Multi-Academy Trusts and local authority maintained schools. Showing that you understand the unique challenges and opportunities in this sector will impress the interviewers.
✨Showcase Collaboration Skills
Prepare to talk about how you've worked with Sales and other teams in previous roles. Share examples of successful partnerships and how they contributed to campaign success. This role requires strong collaboration, so make it clear you can work well with others.
✨Be Data-Driven
Since this role is all about data-informed decisions, be ready to discuss how you've used metrics to guide your marketing strategies. Bring examples of how you've monitored campaign performance and made adjustments based on insights.
