Marketing Automation Specialist

The Role:

The role is to aid your sector marketing team in the design, delivery, and reporting of their marketing activities from a process and technical perspective. You will be the go-to person on questions around how campaigns should be technically structured in our marketing automation platform, CRM’s and non-website-based applications. You will be the key person executing these campaigns.

Main Responsibilities:

• Advising the sector marketing team on the best approach to structure, build and implement campaigns, from initial design through to reporting campaigns outcomes
• Building and executing campaigns in Marketo, including segmentation, testing and deployment, and continually evaluating these for improvements
• Ensure campaigns are built in the right area of Marketo and that all relevant tags, scoring etc is applied
• Quality assurance checks on marketing campaigns & programs
• Work with the internal teams to define KPIs and ensure alignment with our reporting structure
• Understand and evaluate campaign metrics and distribute campaign performance to the marketing team
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth