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- Tasks: Transform marketing data into actionable insights and drive revenue growth.
- Company: Join IRIS, a forward-thinking company focused on data-driven marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional development.
- Why this job: Make a real impact on marketing performance and business success.
- Qualifications: 7+ years in Marketing Analytics with strong B2B SaaS knowledge.
- Other info: High-visibility role with excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
If you love turning marketing data into clear insights and real revenue impact, this one’s for you. At IRIS, we’re looking for a data-driven, commercially minded Marketing Analytics Lead to own our performance reporting, attribution, dashboards and funnel insight across the full marketing engine.
What you’ll be doing:
- Building reporting frameworks across digital, events, ABM, content and partners
- Creating dashboards to track leads, pipeline, conversion and ROI end-to-end
- Connecting marketing activity to pipeline and bookings (Marketo, Salesforce, BI)
- Running multi-touch attribution and optimising spend based on performance insights
- Translating data into storytelling for QBRs, exec updates and decision-making
- Partnering across Marketing, Sales Ops, RevOps, Finance and Customer Success
What we’re looking for:
- 7+ years in Marketing Analytics, Marketing Ops or RevOps
- Strong understanding of B2B SaaS funnel metrics and attribution models
- Confident working with Salesforce, Marketo and BI tools (Power BI, Looker, Tableau etc.)
- Brilliant communicator — can turn insights into action (not just charts!)
- Knowledge of GDPR and marketing data compliance
- Bonus points if you’ve worked with GA4, ABM platforms (Demandbase, 6sense), or data pipelines like Fivetran/Boomi!
Why this role is exciting:
This is a high-visibility role where your work directly influences how we measure success, optimise performance, and drive smarter commercial decisions.
Marketing Analytics Lead employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Analytics Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Showcase your skills! Create a portfolio or case studies that highlight your marketing analytics projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to marketing analytics. We want you to feel confident when discussing how you turn data into actionable insights!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Marketing Analytics Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Analytics Lead. Highlight your experience with B2B SaaS metrics and any tools like Salesforce or Marketo that you've used. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit. Share specific examples of how you've turned marketing data into actionable insights and revenue impact. We love a good story, so make it engaging!
Showcase Your Data Skills: Since this role is all about analytics, don’t shy away from showcasing your technical skills. Mention any dashboards you've built or reporting frameworks you've created. We want to know how you can connect marketing activity to pipeline and bookings!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to shine. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at IRIS Software Group
✨Know Your Metrics
Make sure you’re well-versed in B2B SaaS funnel metrics and attribution models. Brush up on how these metrics impact revenue and be ready to discuss specific examples from your past experience where you’ve used data to drive decisions.
✨Showcase Your Tools Proficiency
Familiarise yourself with Salesforce, Marketo, and BI tools like Power BI or Tableau. Be prepared to talk about how you’ve used these tools to create dashboards or reporting frameworks that have led to actionable insights.
✨Communicate Clearly
Practice translating complex data into clear, compelling stories. Think of ways you can present your insights in a way that resonates with different stakeholders, especially when discussing performance insights during QBRs or exec updates.
✨Stay Compliant
Brush up on GDPR and marketing data compliance. Be ready to discuss how you’ve ensured compliance in your previous roles, as this is crucial for any marketing analytics position.