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For Companies At a Glance
- Tasks: Lead a dynamic marketing team to drive demand generation in the education sector.
- Company: Join IRIS Education, a leading software company transforming schools globally.
- Benefits: Competitive salary, bonus opportunities, and a collaborative remote work environment.
- Other info: Opportunity for long-term growth in a fast-paced, innovative setting.
- Why this job: Make a real impact in education technology while building a high-performing team.
- Qualifications: 3+ years in B2B demand generation with team leadership experience.
The predicted salary is between 50000 - 65000 £ per year.
Remote, UK | Competitive + Bonus | Permanent full time
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail.
The role
As Marketing Lead, Education, you will build and lead the demand generation function for IRIS Education, covering both the UK State market and the Independent and International schools market. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets. Working within the strategy and budget framework set by the Marketing Director, you will establish the foundations, processes, and capability that enable your team to deliver integrated campaigns at scale. The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.
Key responsibilities
- Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact.
- Establish unified campaign planning, performance frameworks, and operating standards across both markets.
- Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders.
- Define differentiated approaches for distinct markets: ABM for UK State, scalable demand generation for Independent and International.
- Set and own pipeline targets across new customer acquisition and customer expansion.
- Manage the demand generation budget with clear ROI accountability.
- Improve lead qualification standards and MQL-to-SQL conversion rates.
- Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes.
About you
You are a demand generation leader with the experience to both set the strategy and drive execution when needed. You’ll bring:
- B2B demand generation or growth marketing, with at least 3 years leading and mentoring teams.
- A track record of delivering pipeline through integrated campaigns across digital, content, and events.
- Salesforce experience.
- Comfortable working within a defined strategy and budget framework, while owning execution and performance.
- Solid commercial acumen: understanding of pipeline metrics, budget management, and ROI reporting.
- Organised and process-minded, with the ability to bring structure and consistency to campaign planning.
- A data-driven approach with the confidence to optimise based on performance.
Bonus if you have:
- Experience in the education sector or edtech.
- ABM programme design and execution.
- Marketing automation experience (HubSpot, Marketo, or Pardot).
- Experience managing multi-market or multi-region marketing operations.
Why join us?
- Lead a high-impact demand generation function covering two dynamic and growing markets.
- Build the team, the processes, and the foundations for long-term growth.
- Work in a collaborative environment where marketing has a direct line to commercial outcomes.
Apply now
If you’re a marketing leader who builds teams that deliver, and you’re ready to make a measurable impact in education technology, we’d love to hear from you.
Please note: vacancy may close early due to high volume of applications.
Marketing Manager, Demand Generation (Education) in London employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Demand Generation (Education) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past campaigns and successes. This is your chance to demonstrate your demand generation expertise and make a lasting impression on potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its market. Understand their products and how your experience aligns with their goals. Tailor your responses to highlight how you can drive demand generation for their specific needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. Don’t miss out on the chance to join our team at IRIS Education!
We think you need these skills to ace Marketing Manager, Demand Generation (Education) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager, Demand Generation. Highlight your experience in B2B demand generation and any leadership roles you've had. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about education technology and how your skills align with our goals. Be genuine and let your personality come through – we love that!
Showcase Your Achievements: When detailing your past experiences, focus on specific achievements. Did you boost pipeline metrics or improve conversion rates? Share those numbers! We’re all about data-driven results, so make sure to highlight your successes.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at IRIS Software Group
✨Know Your Demand Generation Inside Out
Make sure you brush up on the latest trends and strategies in demand generation, especially within the education sector. Be ready to discuss how you've successfully led campaigns in the past and how you can apply that experience to IRIS Education's unique markets.
✨Showcase Your Leadership Skills
Since this role involves building and leading a team, be prepared to share specific examples of how you've mentored and developed marketing professionals. Highlight your approach to setting high standards and achieving commercial impact through teamwork.
✨Understand the Metrics That Matter
Familiarise yourself with key performance indicators relevant to demand generation, such as MQL-to-SQL conversion rates and ROI reporting. Be ready to discuss how you've used data to optimise campaigns and drive results in previous roles.
✨Prepare for Collaborative Discussions
This role requires partnering with various teams like Sales and Product Marketing. Think about how you've successfully collaborated across departments in the past and be ready to share those experiences. Show that you can integrate different perspectives into a cohesive marketing strategy.