At a Glance
- Tasks: Plan and execute integrated marketing campaigns for the UK education market.
- Company: Join IRIS Education, a leading tech company transforming schools globally.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Opportunity to grow in a dynamic and ambitious team.
- Why this job: Make a real impact in education with your marketing skills.
- Qualifications: 3+ years in B2B demand generation and strong analytical skills.
The predicted salary is between 35000 - 45000 € per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands-on role for someone who combines strong campaign execution skills with a sharp analytical mindset.
Key responsibilities
- Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
- Execute account-based marketing activity targeting Multi-Academy Trusts and local authority maintained schools
- Partner with Sales to build a sustainable pipeline that directly supports revenue targets
- Monitor and report on campaign performance, including email, landing page, and digital channel metrics
- Present campaign updates and forecasts to internal stakeholders on a regular basis
- Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
- Collaborate with Content, Product Marketing, and Events to deliver cohesive, on-brand campaign activity
- Continuously optimise channel performance based on results and insight
About you
You are a campaign-focused marketer with a track record of delivering pipeline through integrated demand generation activity. You'll bring:
- 3+ years in B2B demand generation or campaign marketing
- Experience delivering integrated campaigns across digital, email, content, and events
- A data-driven approach: comfortable analysing performance and making optimisation decisions
- Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
- Organised and detail-oriented, with the ability to manage multiple campaigns simultaneously
- Clear and confident communication, with the ability to present performance data to stakeholders
Bonus if you have:
- Experience in the education sector or edtech
- Familiarity with ABM principles and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM
Why join us?
- Own demand generation for one of the UK's most established education technology businesses
- Join a team that is investing in its people, its processes, and its ambition
- Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact
- Be part of a growing team with real scope to develop your career
Apply now
If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.
Marketing Campaign Specialist in London employer: IRIS Software Group
IRIS Education is an exceptional employer, offering a dynamic work environment where your marketing expertise can directly influence the education sector. With a strong commitment to employee development and a culture that values innovation, you'll have the opportunity to grow alongside a team dedicated to making a meaningful impact in schools across the UK. Join us and be part of a forward-thinking company that prioritises both professional growth and the success of its employees.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Campaign Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the education tech space on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio of your past campaigns and results. When you get the chance to chat with potential employers, share your successes and how you can bring that magic to their team.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest in working with them. You never know what might come up!
✨Tip Number 4
Apply through our website! We’re always on the lookout for passionate marketers. By applying directly, you’ll stand out and show us you’re serious about joining our team.
We think you need these skills to ace Marketing Campaign Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Campaign Specialist. Highlight your experience in B2B demand generation and any relevant campaigns you've executed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about education technology and how your analytical mindset can drive our marketing efforts. Keep it engaging and personal – we love a good story!
Showcase Your Data Skills:Since this role is all about data-informed campaigns, make sure to include examples of how you've used analytics to optimise campaign performance. We’re keen to see your ability to turn numbers into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at IRIS Software Group
✨Know Your Campaigns
Before the interview, brush up on your knowledge of integrated marketing campaigns. Be ready to discuss specific campaigns you've executed, focusing on how you planned, delivered, and optimised them. This will show your hands-on experience and analytical mindset.
✨Data is Your Best Friend
Since this role requires a data-driven approach, prepare to talk about how you've used data to inform your marketing decisions. Bring examples of metrics you've monitored and how you've adjusted campaigns based on performance insights. This will demonstrate your analytical skills.
✨Collaboration Counts
Highlight your experience working with sales teams and other departments. Be prepared to share examples of how you've collaborated to achieve common goals, especially in building a sustainable pipeline. This shows that you're a team player and understand the importance of cross-functional work.
✨Present Like a Pro
Practice presenting campaign updates and forecasts clearly and confidently. You might be asked to present your past campaign results, so make sure you can communicate your successes and learnings effectively. This will showcase your communication skills and ability to engage stakeholders.
