At a Glance
- Tasks: Plan and execute marketing campaigns for the UK education market.
- Company: Join IRIS Education, a leading software company transforming schools globally.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Opportunity to work with a dynamic team and advance your career.
- Why this job: Make a real impact in education while growing your marketing skills.
- Qualifications: 3+ years in B2B demand generation and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands‑on role for someone who combines strong campaign execution skills with a sharp analytical mindset.
Key responsibilities
- Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
- Execute account‑based marketing activity targeting Multi‑Academy Trusts and local authority maintained schools
- Partner with Sales to build a sustainable pipeline that directly supports revenue targets
- Monitor and report on campaign performance, including email, landing page, and digital channel metrics
- Present campaign updates and forecasts to internal stakeholders on a regular basis
- Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
- Collaborate with Content, Product Marketing, and Events to deliver cohesive, on‑brand campaign activity
- Continuously optimise channel performance based on results and insight
About you
You are a campaign‑focused marketer with a track record of delivering pipeline through integrated demand generation activity. You'll bring:
- 3+ years in B2B demand generation or campaign marketing
- Experience delivering integrated campaigns across digital, email, content, and events
- A data‑driven approach: comfortable analysing performance and making optimisation decisions
- Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
- Organised and detail‑oriented, with the ability to manage multiple campaigns simultaneously
- Clear and confident communication, with the ability to present performance data to stakeholders
Bonus if you have:
- Experience in the education sector or edtech
- Familiarity with ABM principles and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM
Own demand generation for one of the UK's most established education technology businesses. Join a team that is investing in its people, its processes, and its ambition. Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact. Be part of a growing team with real scope to develop your career.
Apply now
If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.
Demand Generation Marketing Specialist in London employer: IRIS Software Group
IRIS Education is an exceptional employer, offering a dynamic work environment where your contributions directly influence the education sector. With a strong focus on employee development and a culture that values collaboration and innovation, you'll have the opportunity to grow your career while working on impactful marketing campaigns for one of the UK's leading education technology companies. Join us in a role that not only challenges you but also rewards you with meaningful work and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the education sector or those already working at IRIS Education. A friendly chat can open doors and give you insights that might just help you land that role.
✨Tip Number 2
Show off your skills! Prepare a portfolio of your past campaigns, highlighting your data-driven approach and results. When you get the chance to chat with hiring managers, let your work speak for itself.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media channels. This will not only help you in interviews but also show your passion for demand generation in the education sector.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining the IRIS Education team.
We think you need these skills to ace Demand Generation Marketing Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Marketing Specialist. Highlight your experience in B2B demand generation and any campaigns you've executed that align with the education sector.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for integrated marketing campaigns and how your analytical mindset can drive results. Don’t forget to mention your collaboration skills with Sales and Marketing teams.
Showcase Your Data Skills:Since this role requires a data-driven approach, be sure to include examples of how you've used data to optimise campaigns in the past. Mention any tools you’ve used, like HubSpot or Salesforce, to back up your claims.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at IRIS Software Group
✨Know Your Campaigns
Before the interview, brush up on your knowledge of integrated marketing campaigns. Be ready to discuss specific examples from your past experience that demonstrate your ability to plan and execute successful campaigns, especially in the B2B space.
✨Data is Your Best Friend
Since this role requires a data-driven approach, come prepared with insights from your previous campaigns. Be ready to talk about how you analysed performance metrics and made optimisation decisions based on data.
✨Collaboration Counts
Highlight your collaboration skills during the interview. Share examples of how you've worked closely with sales teams or other departments to achieve campaign goals. This will show that you understand the importance of teamwork in driving demand generation.
✨Communicate Clearly
Practice presenting your campaign results and forecasts clearly and confidently. The ability to communicate performance data to stakeholders is crucial, so make sure you can explain complex information in an easy-to-understand way.
