At a Glance
- Tasks: Lead a dynamic marketing team to drive demand generation and deliver impactful campaigns.
- Company: Join IRIS Education, a leading software company transforming the education sector.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Exciting opportunity to shape marketing strategies across diverse markets.
- Why this job: Make a real difference in education technology while building a high-performing team.
- Qualifications: 3+ years in B2B demand generation with strong leadership and commercial skills.
The predicted salary is between 60000 - 80000 £ per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail.
We're growing fast, and we're building the team to match.
As Marketing Manager you will build and lead the demand generation function for IRIS Education, covering both the UK State market and the Independent and International schools market. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets.
Working within the strategy and budget framework set by the Marketing Director, you will establish the foundations, processes, and capability that enable your team to deliver integrated campaigns at scale. The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.
- Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact
- Establish unified campaign planning, performance frameworks, and operating standards across both markets
- Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders
- Improve lead qualification standards and MQL-to-SQL conversion rates
- Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes
B2B demand generation or growth marketing, with at least 3 years leading and mentoring teams. A track record of delivering pipeline through integrated campaigns across digital, content, and events. Salesforce experience. Comfortable working within a defined strategy and budget framework, while owning execution and performance. Solid commercial acumen: understanding of pipeline metrics, budget management, and ROI reporting. Organised and process-minded, with the ability to bring structure and consistency to campaign planning. A data-driven approach with the confidence to optimise based on performance.
Bonus if you have:
- Marketing automation experience (HubSpot, Marketo, or Pardot)
- Experience managing multi-market or multi-region marketing operations
Build the team, the processes, and the foundations for long-term growth. Work in a collaborative environment where marketing has a direct line to commercial outcomes.
If you're a marketing leader who builds teams that deliver, and you're ready to make a measurable impact in education technology, we'd love to hear from you.
Digital Marketing Analytics Lead in Doncaster employer: IRIS Software Group
IRIS Education is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation within the education technology sector. With a commitment to employee growth, you will have the opportunity to lead a talented team while driving impactful marketing strategies that directly contribute to the success of over 12,000 schools globally. Located in the UK, IRIS Education provides a supportive environment where your contributions are valued, and your professional development is prioritised.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Analytics Lead in Doncaster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past projects and achievements. This is your chance to demonstrate your expertise in digital marketing analytics and make a lasting impression.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their products and how your role as a Digital Marketing Analytics Lead can contribute to their success. Tailor your answers to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Digital Marketing Analytics Lead in Doncaster
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Analytics Lead. Highlight your experience in B2B demand generation and any leadership roles you've had. We want to see how you’ve built teams and delivered results!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about education technology and how your skills align with our goals. Be sure to mention your experience with integrated campaigns and performance reporting.
Showcase Your Data Skills:Since this role is all about analytics, don’t forget to highlight your data-driven approach. Share examples of how you've used data to optimise campaigns and improve conversion rates. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at IRIS Software Group
✨Know Your Numbers
As a Digital Marketing Analytics Lead, you’ll need to demonstrate your understanding of key metrics. Brush up on pipeline metrics, budget management, and ROI reporting. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Leadership Skills
This role involves building and leading a team, so be prepared to share examples of how you've successfully mentored and developed marketing professionals. Highlight your experience in setting high standards and achieving commercial impact through effective team leadership.
✨Understand the Market Landscape
Familiarise yourself with the UK State market and Independent and International schools market. Research IRIS Education’s competitors and their strategies. This will help you articulate how you can create integrated campaigns that resonate with these distinct audiences.
✨Be Ready for Collaboration
The job requires partnering with various teams like Sales and Product Marketing. Prepare examples of how you've successfully collaborated across departments to deliver integrated programmes. Emphasise your ability to work within a defined strategy while owning execution.
