Digital Marketing Manager

Digital Marketing Manager

Manchester Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead digital marketing strategies and optimise our global web presence.
  • Company: Join IRIS Software Group, a top UK software company with a vibrant culture.
  • Benefits: Enjoy flexible working, competitive salary, and opportunities for growth.
  • Why this job: Be at the forefront of digital innovation and make a real impact.
  • Qualifications: Experience in digital marketing, website optimisation, and strong analytical skills.
  • Other info: Collaborative team environment with exciting global projects.

The predicted salary is between 36000 - 60000 £ per year.

About IRIS Software Group

We’re one of the UK’s leading privately held software companies, trusted by:

  • 4M+ parents connecting with schools
  • 18% of the UK workforce paid via IRIS payroll
  • 50,000 SMEs using our cloud bookkeeping
  • 21,000 firms relying on us for compliance

We’re more than software — we’re a transformative powerhouse driving compliance, efficiency & confidence for businesses. Officially certified as a Great Place to Work and recognised as one of the UK's Best Workplaces for Women.

The Opportunity

We’re looking for a Digital Marketing Manager (Website) to take charge of our global web presence. You’ll be at the heart of optimising structure, UX, and conversion performance to deliver seamless digital experiences.

What you’ll do:

  • Lead optimisation & performance of UK & international websites
  • Drive A/B testing, analyse metrics & implement improvements
  • Collaborate with Product Marketing & Lead Gen teams
  • Manage our Senior Digital Designer to ensure consistent UX & visuals
  • Partner with our Senior Search Business Partner to boost discoverability

What we’re looking for:

  • Strong background in digital marketing & website optimisation
  • Proven WordPress expertise (Marketo experience = bonus)
  • Solid grasp of UX & A/B testing methodologies
  • Data-driven mindset with analytical skills
  • Experience in SaaS, enterprise software, or large B2B organisations

Key Relationships

You’ll be part of a collaborative marketing team of 11, directly managing a Senior Digital Designer, and working closely with Product Marketing, Lead Gen, and Search partners.

Why join us?

  • Be at the forefront of digital strategy & AI innovation
  • Fully remote & flexible working
  • High-impact global projects
  • A culture that thrives on creativity, experimentation & continuous learning

If you’re passionate about UX, performance, and delivering exceptional digital experiences, this is your chance to shine with IRIS.

Apply now & shape the future of digital engagement with us!

Digital Marketing Manager employer: IRIS Software Group

IRIS Software Group is an exceptional employer, recognised as a Great Place to Work and one of the UK's Best Workplaces for Women. With a strong focus on creativity, experimentation, and continuous learning, employees enjoy flexible working arrangements and the opportunity to lead high-impact global projects in a collaborative environment. Join us to be at the forefront of digital strategy and AI innovation while contributing to transformative solutions that empower businesses across the UK.
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Contact Detail:

IRIS Software Group Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Digital Marketing Manager

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.

✨Tip Number 2

Show off your skills! Create a portfolio or a personal website showcasing your digital marketing projects. This is a great way to demonstrate your expertise in website optimisation and UX to potential employers.

✨Tip Number 3

Prepare for interviews by researching the company and its digital presence. Be ready to discuss how you can enhance their websites and drive performance. Tailor your answers to show you understand their needs!

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at IRIS.

We think you need these skills to ace Digital Marketing Manager

Digital Marketing
Website Optimisation
A/B Testing
Data Analysis
WordPress Expertise
UX Methodologies
Collaboration Skills
SaaS Experience
B2B Marketing
Analytical Skills
Performance Metrics
Project Management
Creativity
Continuous Learning

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the Digital Marketing Manager role. Highlight your experience with website optimisation and digital marketing strategies that align with what we’re looking for.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for digital marketing and how your skills can help us enhance our global web presence. Be sure to mention any relevant experience with A/B testing and UX.

Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how you’ve improved website performance or user experience in previous roles. We love data-driven results!

Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get you on our radar quickly. Let’s make it happen!

How to prepare for a job interview at IRIS Software Group

✨Know Your Stuff

Before the interview, dive deep into the company’s digital presence. Familiarise yourself with their website, social media channels, and any recent campaigns. This will not only help you understand their brand but also allow you to discuss how your skills can enhance their digital marketing efforts.

✨Showcase Your Experience

Prepare specific examples from your past roles that highlight your expertise in website optimisation and A/B testing. Be ready to discuss how you've driven performance improvements and what metrics you used to measure success. This will demonstrate your data-driven mindset and analytical skills.

✨Collaborative Spirit

Since the role involves working closely with various teams, be prepared to talk about your experience in collaboration. Share examples of how you’ve successfully partnered with designers, product marketers, or lead generation teams to achieve common goals. This shows you’re a team player who values input from others.

✨Ask Insightful Questions

At the end of the interview, have a few thoughtful questions ready. Inquire about their current digital strategies, challenges they face, or how they measure success in their marketing efforts. This not only shows your interest in the role but also gives you valuable insights into the company’s priorities.

Digital Marketing Manager
IRIS Software Group
Location: Manchester

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