At a Glance
- Tasks: Plan and execute marketing campaigns for the UK education market.
- Company: Join IRIS Education, a leading software company transforming schools globally.
- Benefits: Competitive salary, career development, and a supportive team environment.
- Other info: Opportunity to work with innovative marketing strategies and a dynamic team.
- Why this job: Make a real impact in education while growing your marketing skills.
- Qualifications: 3+ years in B2B demand generation and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Demand Generation Specialist, you will own the planning and execution of integrated marketing campaigns for the UK State education market, covering schools, academies, and Multi-Academy Trusts. Working closely with the Marketing Lead and Sales team, you will drive MQL and pipeline targets through well-crafted, data-informed campaigns that generate demand from both prospective and existing customers. This is a hands‑on role for someone who combines strong campaign execution skills with a sharp analytical mindset.
Key responsibilities
- Plan and deliver integrated demand generation campaigns across the UK State market, aligned to MQL, pipeline, and ROI targets
- Execute account‑based marketing activity targeting Multi‑Academy Trusts and local authority maintained schools
- Partner with Sales to build a sustainable pipeline that directly supports revenue targets
- Monitor and report on campaign performance, including email, landing page, and digital channel metrics
- Present campaign updates and forecasts to internal stakeholders on a regular basis
- Work with the Marketing Operations team to maintain data quality, lead routing, and attribution accuracy
- Collaborate with Content, Product Marketing, and Events to deliver cohesive, on‑brand campaign activity
- Continuously optimise channel performance based on results and insight
About you
You are a campaign‑focused marketer with a track record of delivering pipeline through integrated demand generation activity. You'll bring:
- 3+ years in B2B demand generation or campaign marketing
- Experience delivering integrated campaigns across digital, email, content, and events
- A data‑driven approach: comfortable analysing performance and making optimisation decisions
- Strong collaboration skills, with experience working across Sales, Marketing, and external agencies
- Organised and detail‑oriented, with the ability to manage multiple campaigns simultaneously
- Clear and confident communication, with the ability to present performance data to stakeholders
Bonus if you have:
- Experience in the education sector or edtech
- Familiarity with ABM principles and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot) and Salesforce CRM
Own demand generation for one of the UK's most established education technology businesses. Join a team that is investing in its people, its processes, and its ambition. Work in a function where marketing is taken seriously and your campaigns have a direct and measurable commercial impact. Be part of a growing team with real scope to develop your career.
Apply now
If you're a demand generation marketer ready to make a real impact in UK education, we'd love to hear from you.
Demand Generation Marketing Specialist employer: IRIS Software Group
IRIS Education is an exceptional employer, offering a dynamic work environment where your contributions directly influence the education sector. With a strong focus on employee development and a culture that values collaboration and innovation, you will have ample opportunities to grow your career while working alongside passionate professionals in one of the UK's leading edtech companies. Join us in making a meaningful impact in schools across the UK, backed by the resources and support of a rapidly expanding team.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the education sector or those already working at IRIS Education. A friendly chat can open doors and give you insights that might just help you stand out.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio of your past campaigns, highlighting your data-driven approach and results. This will give you a solid talking point during interviews and show that you mean business.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, or webinars about demand generation and the education sector. This knowledge can help you impress during interviews and demonstrate your passion for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at IRIS Education.
We think you need these skills to ace Demand Generation Marketing Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Marketing Specialist. Highlight your experience in B2B demand generation and any campaigns you've executed that align with the education sector. We want to see how your skills match our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about demand generation and how you can contribute to our team. Be specific about your achievements and how they relate to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires a data-driven approach, don’t forget to mention your experience with analysing campaign performance. Share examples of how you've used data to optimise campaigns in the past. We love numbers and insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at IRIS Software Group
✨Know Your Campaigns
Before the interview, brush up on your past campaigns. Be ready to discuss specific examples where you drove MQL and pipeline targets. Highlight how you used data to inform your decisions and optimise performance.
✨Understand the Education Sector
Familiarise yourself with the UK education market, especially Multi-Academy Trusts and local authority maintained schools. Showing that you understand the unique challenges and opportunities in this sector will impress the interviewers.
✨Showcase Collaboration Skills
Prepare to discuss how you've worked with Sales and Marketing teams in the past. Share examples of successful partnerships and how they contributed to campaign success. This role requires strong collaboration, so make it clear you can work well with others.
✨Be Data-Driven
Since this role is analytical, be ready to talk about how you've used metrics to measure campaign performance. Discuss tools you've used for analysis and how you've made optimisation decisions based on data insights.
