At a Glance
- Tasks: Shape product messaging and support go-to-market strategies for Accountancy solutions.
- Company: Join IRIS, a fast-growing tech company in the accounting software space.
- Benefits: Visible impact on revenue, exposure to senior stakeholders, and strong progression opportunities.
- Other info: Collaborative team environment with a focus on ownership and innovative ideas.
- Why this job: Make a real difference in how our products are positioned in competitive markets.
- Qualifications: Experience in Product Marketing within B2B SaaS and strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
IRIS is growing fast. Our Accountancy division supports thousands of accounting firms, finance professionals, and businesses across the UK and US with software that helps manage compliance, payroll, tax, practice management, reporting, and financial operations. As our product portfolio continues to expand, how we position, communicate, and take our solutions to market has never been more important. We’re looking for a Product Marketing Business Partner to help shape how our Accountancy solutions are positioned across the UK and US markets. This is a commercially focused Product Marketing role where your work will directly influence pipeline, sales success, customer engagement, and revenue growth.
Why This Role Matters
This role sits at the centre of Product, Sales, and Marketing. You’ll help ensure our Accountancy products stand out clearly in a competitive market by turning complex software capabilities into simple, compelling customer value. Your work will directly support:
- Go-to-market success
- Sales enablement
- Product adoption
- Competitive differentiation
- Revenue growth
You’ll play a key role in helping Sales teams win more business while ensuring customers clearly understand the value our products deliver.
About the Team You'll Join
You’ll join a growing global Product Marketing team working closely across the UK and US. The team partners heavily with:
- Product Management
- Sales
- Demand Generation
- Customer Success
- Commercial Leadership
You’ll collaborate with specialists across the Accountancy portfolio and gain exposure to a wide range of products, customer types, and market challenges within the accounting technology space.
What You'll Be Doing
- Building clear messaging and positioning for Accountancy software solutions
- Supporting go-to-market activity for new products, launches, and enhancements
- Creating sales enablement content including pitch decks, battlecards, and competitor insights
- Helping Sales teams improve engagement, conversion, and win rates
- Analysing market trends, customer feedback, and competitor activity
- Supporting campaigns that drive measurable commercial outcomes
- Translating technical, regulatory, or compliance-heavy topics into simple customer-focused messaging
- Working closely with stakeholders across Product, Marketing, and Sales teams globally
What We’re Looking For
We’re looking for a commercially minded Product Marketer who enjoys working in a fast-paced technology environment. You’ll likely bring:
- Product Marketing experience within a B2B SaaS or technology business
- Experience supporting Accountancy, Finance, Payroll, Tax, or Practice Management software products
- Strong messaging and go-to-market experience
- Confidence working with Sales, Product, and Marketing stakeholders
- The ability to simplify complex products and industry topics into clear customer value propositions
- Strong organisational skills with the ability to manage multiple priorities simultaneously
- A commercial mindset focused on pipeline, sales impact, and revenue outcomes
You’ll also be comfortable:
- Operating in a fast-paced, evolving business environment
- Taking ownership and working proactively
- Influencing stakeholders without formal authority
- Working across multiple teams, products, and projects
Bonus experience:
- Accountancy software markets
- Accounting firm workflows
- Compliance or tax-related software
- UK or US accounting industry exposure
- Private equity-backed or high-growth technology businesses
What You’ll Gain
- A role with visible commercial impact
- Exposure to senior stakeholders across Product, Sales, and Marketing
- The opportunity to shape how Accountancy products are positioned globally
- Experience working across both UK and US markets
- A fast-growing environment with strong progression opportunities
- A collaborative team that values ownership, ideas, and commercial thinking
Our Application Process
We like to keep things simple, transparent, and fair:
- Apply online: Just upload your CV and tell us why you’re interested in the role.
- Initial Interview (plus Online Assessments): A chat with our Talent team. Two short assessments: CCAT (15-minute timed test) and EPP (untimed personality questionnaire).
- Hiring Manager interview: Focused on your Product Marketing experience, commercial thinking, and stakeholder management approach.
- Interview with Product Marketing Team: A deeper discussion with members of the Accountancy Product Marketing team.
- Final interview: A final conversation with senior Accountancy stakeholders.
If you’re looking for a Product Marketing role where you can combine commercial thinking, messaging, strategy, and measurable business impact within a growing Accountancy technology business, we’d love to hear from you.
Product Marketing Business Partner (Accountancy) in Cardiff employer: IRIS Software Group
IRIS is an exceptional employer, offering a dynamic work environment where innovation and collaboration thrive. As a Product Marketing Business Partner, you'll have the opportunity to influence key business outcomes while working alongside a talented global team dedicated to supporting accounting professionals across the UK and US. With a strong focus on employee growth, competitive benefits, and a culture that values ownership and creativity, IRIS is committed to fostering a rewarding career path in the fast-paced technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Business Partner (Accountancy) in Cardiff
✨Tip Number 1
Network like a pro! Reach out to folks in the industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Know their market position and be ready to discuss how you can help them stand out in the competitive landscape.
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you've worked on relevant projects, share them! It’s a great way to demonstrate your ability to simplify complex topics into clear value propositions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Marketing Business Partner (Accountancy) in Cardiff
Some tips for your application 🫡
Craft a Compelling CV:Make sure your CV highlights your Product Marketing experience, especially in B2B SaaS or technology. Tailor it to showcase how your skills align with the role, focusing on your ability to simplify complex topics into clear customer value.
Show Your Passion:In your cover letter, let us know why you’re excited about this role and our Accountancy division. Share specific examples of how you've contributed to go-to-market strategies or sales enablement in the past.
Be Clear and Concise:When filling out your application, keep your responses straightforward and to the point. We appreciate clarity, so avoid jargon and focus on how your experience can directly impact our sales success and customer engagement.
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at IRIS Software Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the Accountancy software solutions offered by IRIS. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate clear messaging and positioning during your discussions.
✨Prepare for Stakeholder Scenarios
Since this role involves working closely with various teams, think of examples where you've successfully influenced stakeholders without formal authority. Be ready to discuss how you’ve collaborated with Sales, Product, and Marketing teams to drive results, as this will showcase your ability to work cross-functionally.
✨Showcase Your Commercial Mindset
Highlight your experience in driving pipeline and revenue growth. Prepare specific examples of how your marketing strategies have led to measurable commercial outcomes. This will demonstrate that you understand the importance of aligning marketing efforts with business goals.
✨Simplify Complex Topics
Practice explaining technical or compliance-heavy topics in simple terms. You might be asked to translate complex software capabilities into customer-focused messaging, so being able to convey value clearly will be crucial. Use relatable analogies or examples to illustrate your points.
