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For Companies At a Glance
- Tasks: Lead a dynamic marketing team to drive demand generation across diverse education markets.
- Company: Join IRIS Education, a leading software company transforming the education sector.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Why this job: Make a real impact in education technology while building a high-performing team.
- Qualifications: 3+ years in B2B demand generation with team leadership experience.
- Other info: Exciting opportunity to shape marketing strategies in a fast-growing environment.
The predicted salary is between 60000 - 75000 £ per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Marketing Manager you will build and lead the demand generation function for IRIS Education, covering both the UK State market and the Independent and International schools market. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets. Working within the strategy and budget framework set by the Marketing Director, you will establish the foundations, processes, and capability that enable your team to deliver integrated campaigns at scale. The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.
Key responsibilities
- Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact
- Establish unified campaign planning, performance frameworks, and operating standards across both markets
- Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders
- Define differentiated approaches for distinct markets: ABM for UK State, scalable demand generation for Independent and International
- Set and own pipeline targets across new customer acquisition and customer expansion
- Manage the demand generation budget with clear ROI accountability
- Improve lead qualification standards and MQL-to-SQL conversion rates
- Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes
About you
You are a demand generation leader with the experience to both set the strategy and drive execution when needed. You'll bring:
- B2B demand generation or growth marketing, with at least 3 years leading and mentoring teams
- A track record of delivering pipeline through integrated campaigns across digital, content, and events
- Salesforce experience
- Comfortable working within a defined strategy and budget framework, while owning execution and performance
- Solid commercial acumen: understanding of pipeline metrics, budget management, and ROI reporting
- Organised and process-minded, with the ability to bring structure and consistency to campaign planning
- A data-driven approach with the confidence to optimise based on performance
Bonus if you have:
- Experience in the education sector or edtech
- ABM programme design and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot)
- Experience managing multi-market or multi-region marketing operations
Why join us?
- Lead a high-impact demand generation function covering two dynamic and growing markets
- Build the team, the processes, and the foundations for long-term growth
- Work in a collaborative environment where marketing has a direct line to commercial outcomes
Apply now
If you're a marketing leader who builds teams that deliver, and you're ready to make a measurable impact in education technology, we'd love to hear from you.
Please note: vacancy may close early due to high volume of applications.
Marketing Manager, Demand Generation in Birmingham employer: IRIS Software Group
Contact Detail:
IRIS Software Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager, Demand Generation in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the education tech space, especially those who work at IRIS Education or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a case study showcasing your past demand generation campaigns. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for the interview by understanding IRIS Education's products and their market. Tailor your responses to show how your experience aligns with their needs, especially in building high-performing teams and delivering integrated campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at IRIS Education.
We think you need these skills to ace Marketing Manager, Demand Generation in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Marketing Manager, Demand Generation. Highlight your experience in B2B demand generation and any leadership roles you've had. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about education technology and how your background aligns with our goals. Be sure to mention specific achievements that demonstrate your ability to drive results.
Showcase Your Data Skills: Since this role involves a data-driven approach, don’t forget to highlight your experience with performance metrics and ROI reporting. We love candidates who can back up their strategies with solid data, so share examples of how you've done this in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at IRIS Software Group
✨Know Your Demand Generation Inside Out
Make sure you brush up on the latest trends and strategies in demand generation. Be ready to discuss how you've successfully led campaigns in the past, especially in B2B environments. Highlight your experience with integrated campaigns across digital, content, and events.
✨Showcase Your Leadership Skills
As a Marketing Manager, you'll be leading a team. Prepare examples of how you've mentored and developed your team members in previous roles. Discuss your approach to setting high standards and ensuring quality execution.
✨Be Data-Driven
Familiarise yourself with key pipeline metrics and ROI reporting. Be prepared to talk about how you've used data to optimise campaigns and improve lead qualification standards. This will show that you have a solid commercial acumen.
✨Understand the Education Sector
If you have experience in the education sector or edtech, make sure to highlight it. If not, do some research on the challenges and opportunities within this market. Showing that you understand the unique needs of schools and trusts can set you apart from other candidates.