At a Glance
- Tasks: Lead a dynamic marketing team to drive demand generation across diverse education markets.
- Company: Join IRIS Education, a leading software company transforming the education sector.
- Benefits: Competitive salary, collaborative culture, and opportunities for professional growth.
- Other info: Exciting opportunity to shape marketing strategies in a fast-growing environment.
- Why this job: Make a real impact in education technology while building a high-performing team.
- Qualifications: 3+ years in B2B demand generation with team leadership experience.
The predicted salary is between 50000 - 65000 £ per year.
About IRIS Education
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
The role
As Marketing Manager you will build and lead the demand generation function for IRIS Education, covering both the UK State market and the Independent and International schools market. You will create a high-performing operation with shared goals, standards, and commercial focus, capable of delivering at scale across two distinct and dynamic markets. Working within the strategy and budget framework set by the Marketing Director, you will establish the foundations, processes, and capability that enable your team to deliver integrated campaigns at scale. The priority is building a team and function that delivers consistently. Strategic thinking, people leadership, and commercial clarity are key drivers.
Key responsibilities
- Build and lead a team of five marketing professionals, setting high standards for execution quality and commercial impact
- Establish unified campaign planning, performance frameworks, and operating standards across both markets
- Own performance reporting across the demand generation function, acting as the go-to source for campaign results, pipeline contribution, and marketing ROI for senior stakeholders
- Define differentiated approaches for distinct markets: ABM for UK State, scalable demand generation for Independent and International
- Set and own pipeline targets across new customer acquisition and customer expansion
- Manage the demand generation budget with clear ROI accountability
- Improve lead qualification standards and MQL-to-SQL conversion rates
- Partner with Sales, Product Marketing, Content, and Events to deliver integrated programmes
About you
You are a demand generation leader with the experience to both set the strategy and drive execution when needed. You'll bring:
- B2B demand generation or growth marketing, with at least 3 years leading and mentoring teams
- A track record of delivering pipeline through integrated campaigns across digital, content, and events
- Salesforce experience
- Comfortable working within a defined strategy and budget framework, while owning execution and performance
- Solid commercial acumen: understanding of pipeline metrics, budget management, and ROI reporting
- Organised and process-minded, with the ability to bring structure and consistency to campaign planning
- A data-driven approach with the confidence to optimise based on performance
Bonus if you have:
- Experience in the education sector or edtech
- ABM programme design and execution
- Marketing automation experience (HubSpot, Marketo, or Pardot)
- Experience managing multi-market or multi-region marketing operations
Why join us?
- Lead a high-impact demand generation function covering two dynamic and growing markets
- Build the team, the processes, and the foundations for long-term growth
- Work in a collaborative environment where marketing has a direct line to commercial outcomes
Apply now
If you're a marketing leader who builds teams that deliver, and you're ready to make a measurable impact in education technology, we'd love to hear from you.
Please note: vacancy may close early due to high volume of applications.
Locations
Marketing Manager, Demand Generation in Bath, Somerset employer: IRIS Software Group
IRIS Education is an exceptional employer, offering a dynamic work environment where you can lead a high-impact demand generation function across diverse markets. With a strong focus on employee growth and collaboration, you'll have the opportunity to build and mentor a talented team while directly influencing commercial outcomes in the education technology sector. Join us to be part of a rapidly growing company that values innovation and provides a supportive culture for professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, Demand Generation in Bath, Somerset
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IRIS Software Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IRIS Software Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IRIS Software Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IRIS Software Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, Demand Generation in Bath, Somerset
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IRIS Software Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IRIS Software Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about IRIS Software Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IRIS Software Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IRIS Software Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IRIS Software Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
