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- Tasks: Manage customer marketing activities and build relationships with advocates.
- Company: Join IRIS Education, a leading software company transforming education.
- Benefits: Competitive salary, bonus opportunities, and a hybrid work model.
- Other info: Dynamic environment with opportunities for personal and professional growth.
- Why this job: Shape the future of customer marketing in a growing team.
- Qualifications: Experience in marketing or customer engagement roles is a plus.
The predicted salary is between 30000 - 40000 £ per year.
IRIS Education is part of IRIS Software Group, one of the UK's largest privately held software companies. Our Education division serves over 12,000 schools and trusts globally, providing finance, HR, payroll, compliance, and school management solutions across brands including iSAMS, Every, IRIS Financials, and ParentMail. We're growing fast, and we're building the team to match.
As a Customer Marketing Executive, you will be at the heart of our customer marketing team, delivering day-to-day activities that bring our advocacy and customer marketing programme to life. From managing advocate relationships and coordinating customer content to running email campaigns and supporting the growth of our thought leader community, this role sits at the centre of the programme's operational delivery. This is a newly created role within a growing team, with real scope to develop as the programme scales and your expertise grows.
Key responsibilities
- Coordinate the production of video testimonials and written case studies, managing customer liaison, briefing, and handoff to production teams
- Manage day-to-day communications for the IRIS Education thought leader community, keeping members informed and engaged between formal events
- Deliver planned campaigns to customer segments across relevant channels, including budget season content, compliance guides, product tips, and peer insight communications
- Support delivery of product-specific retention campaigns across the IRIS Education portfolio
- Maintain the advocate and customer database, ensuring contact records, engagement history, and content preferences are accurate and current
- Track and report on programme engagement metrics monthly, providing clear and accurate updates to support senior stakeholder reporting
- Work cross-functionally with Content, Demand Generation, and Customer Success to align activity across the broader marketing programme
About you
You are organised, proactive, and comfortable managing multiple workstreams at once, with a genuine interest in building relationships with customers. You'll bring:
- Experience in a marketing, customer engagement, or customer-facing execution role
- Strong organisational skills, with the ability to manage concurrent workstreams and meet deadlines
- Good written communication, with experience creating clear, professional content for external audiences
- Comfort working cross-functionally and building relationships with internal and external stakeholders
- Attention to detail, particularly around data accuracy and customer communications
Bonus if you have:
- Familiarity with CRM or marketing automation tools such as Marketo, HubSpot, or Salesforce
- Exposure to B2B, edtech, or a sector serving schools or public institutions
Why join us?
Join a function being built from the ground up, with real scope to shape how it operates. Work in a team that is investing in customer relationships as a genuine business priority. Be part of a collaborative environment where your work has a direct and visible commercial impact.
If you're a motivated marketing executive ready to make a real impact in education technology, we'd love to hear from you.
Please note: vacancy may be closed early due to high volume of applications.
Customer Marketing Executive employer: Iris Recruitment
Contact Detail:
Iris Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Executive
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Customer Marketing Executive role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any customer engagement work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their customer base and think about how you can contribute to their marketing efforts. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at IRIS Education.
We think you need these skills to ace Customer Marketing Executive
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing Executive role. Highlight your relevant experience in marketing and customer engagement, and show us how your skills align with what we're looking for.
Showcase Your Writing Skills: Since good written communication is key for this role, include examples of your professional content. Whether it's case studies or email campaigns, let us see your ability to create clear and engaging material.
Be Organised and Proactive: We love candidates who can juggle multiple tasks! In your application, share instances where you've successfully managed concurrent workstreams and met deadlines. This will show us you're ready for the fast-paced environment at IRIS Education.
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can't wait to hear from you!
How to prepare for a job interview at Iris Recruitment
✨Know Your Stuff
Before the interview, dive deep into IRIS Education and its products. Familiarise yourself with their customer marketing strategies and think about how your experience aligns with their goals. This will show that you're genuinely interested and prepared.
✨Showcase Your Organisational Skills
As a Customer Marketing Executive, you'll need to juggle multiple tasks. Be ready to share examples from your past where you successfully managed several projects at once. Highlight your ability to meet deadlines and keep everything on track.
✨Engage with Their Community
Since this role involves managing relationships with customers and thought leaders, come prepared with ideas on how to enhance engagement. Think of ways to improve communication or create content that resonates with their audience.
✨Metrics Matter
Be ready to discuss how you've tracked and reported on campaign performance in previous roles. Bring specific examples of metrics you've used to measure success and how those insights informed future strategies. This will demonstrate your analytical skills and attention to detail.