Social Community Creative

IRIS is a global integrated agency driven by one philosophy: Participate or Perish.

We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious and recognisable brands, we bring together PR, Social, Strategy, Creative, Technology and Media to create work that people want to participate in.

We’re looking for a Social Community Creative to join our PR + Social team: someone who is obsessed with the internet, culture, creativity and the communities shaping what happens next.

You’ll spend your days deep in TikTok, Instagram, Reddit, comments sections, group chats, fandoms, subcultures and emerging corners of the internet, spotting opportunities for major brands to show up in ways that feel relevant, entertaining and genuinely useful.

You’ll be part community manager, culture spotter, creator and creative thinker. Someone who can see a conversation happening online and immediately start thinking: what could we make from this?

The role

As a Social Community Creative, you’ll help bring Participate or Perish to life every day.

You’ll be close to culture and the internet, constantly discovering conversations, creators, communities, trends and behaviours that could unlock opportunities for our brands.

You’ll help develop distinctive brand personalities, build relationships with communities and turn what you see happening online into creative ideas, reactive content and social-first executions.

Creativity is a huge part of the role. We want someone who can take a comment, meme, cultural moment, creator behaviour or emerging trend and turn it into an idea. That could be a brilliant reply, a piece of reactive content, a creator collaboration, something you shoot yourself or the spark for a much bigger campaign.

You’ll also get hands‑on with content. You should be comfortable shooting on a phone, getting behind the camera, working with creators and helping turn ideas around at the speed of social.

You’ll work across major brands and alongside PR, Social, Creative, Strategy and client teams, bringing a community‑first perspective into the work and helping our brands become genuinely recognised within the communities that matter to them.

We’re looking for someone who is proactive, funny, culturally curious, creatively ambitious and full of ideas. Someone who loves making things happen and wants to help brands become part of culture.

What you’ll be doing

Find the conversations

Be immersed in internet culture, proactively discovering communities, conversations, fandoms, creators and cultural moments that our brands can meaningfully participate in.

Turn culture into creative ideas

Take the things you see happening in communities and turn them into ideas, from quick reactive moments to bigger social and integrated creative opportunities.

Build distinctive brand voices

Help develop social personalities that are recognisable, entertaining and distinctive, and bring those voices to life every day across content and community.

Create at the speed of social

Spot opportunities and quickly turn them into brilliant responses, ideas and content while the conversation is still happening.

Shoot and make content

Get hands‑on with social‑first creation. Shoot on a phone, capture content in the real world, work with creators and help edit or shape quick‑turn content for TikTok, Instagram and emerging platforms.

Work with creators

Identify interesting creators and emerging talent, build relationships with them and find opportunities for creators and brands to make culturally relevant work together.

Know the internet

Live and breathe TikTok, Instagram, Reddit, creators, memes, fandoms and emerging platforms. Understand how internet language, humour and behaviours are constantly evolving.

Use comments, conversations, behaviours and community insights as creative fuel, spotting the beginnings of ideas that could become content, activations or campaigns.

Spot what’s next

Combine social listening with your own cultural curiosity to identify emerging behaviours, conversations and communities early.

Manage communities for major brands

Move confidently between different audiences, brands and tones of voice, understanding what makes each community distinctive.

Partner with creatives

Bring internet and community thinking directly into the creative process, working with creatives to develop ideas designed to earn participation.

Bring ideas to clients

Share cultural observations, community insights and creative opportunities directly with clients, helping them understand what’s happening and how their brands can participate.

Build relationships with communities

Understand the people behind the metrics. Learn what communities love, what makes them laugh, what they share and what earns their attention.

Make brands famous in communities

Think beyond engagement and help create moments, behaviours and ideas that build genuine relevance, participation and cultural impact.

Shape the agency’s cultural radar

Bring what you’re seeing, watching and discovering into the wider agency, inspiring PR, Social, Creative and integrated teams with what’s happening on the internet right now.

What we’re looking for

You’ll probably have 3–5 years’ experience in community management, social or social‑first content, ideally working with major consumer brands.

You’ll be someone who:

• Is genuinely obsessed with the internet and culture
• Has a strong creative instinct and is constantly coming up with ideas
• Understands TikTok and Instagram deeply and is curious about where culture is moving next
• Can shoot social‑first content and is comfortable getting behind the camera
• Loves creators and understands how creator communities work
• Has experience building and managing distinctive brand voices
• Can turn comments, conversations and cultural observations into creative opportunities
• Has strong writing skills and a natural feel for internet language and humour
• Can work across multiple major brands and switch confidently between different communities and tones
• Is comfortable presenting ideas and recommendations directly to clients
• Has excellent cultural judgement and understands how brands can participate authentically
• Is proactive, curious and excited by the opportunity to make things happen quickly
• Wants to make work that people talk about, share, remix and participate in

Above all, we’re looking for someone who loves the internet, loves making things and has ideas.

Someone who sees community management as one of the most exciting creative jobs in modern marketing.

Participate or Perish.

Why IRIS?

IRIS is built around the belief that integrated thinking creates better work and better business outcomes. We bring together different disciplines, perspectives and capabilities to solve problems in ways that go beyond traditional agency boundaries.

Our PR + Social team sits at the heart of that approach, helping brands find meaningful ways to participate in culture rather than simply talk at their audiences.

For us, Participate or Perish isn't just a philosophy. It's about understanding where people are spending their time, what they care about and how brands can earn their place in those conversations.

We’re looking for someone who is naturally curious, culturally connected and excited by the opportunity to help shape how some of the world’s biggest brands show up in communities.

Our culture is built around three things: Passion, Proactivity and Performance. We want people who care deeply about what they do, take the initiative to make things happen and hold themselves and others to a high standard.

IRIS is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

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