At a Glance
- Tasks: Craft engaging SEO copy for major skincare brands like Nivea.
- Company: Join Iris, a global agency creating impactful campaigns.
- Benefits: Freelance flexibility with competitive day rates.
- Other info: Work in a diverse environment that values equal opportunities.
- Why this job: Make your mark in the skincare industry with your writing skills.
- Qualifications: Proven SEO copywriting experience and a strong portfolio.
This is a day-rate position available immediately.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
About the Role
We are seeking an experienced and creative Freelance SEO Copywriter to support our team on the global Beiersdorf account. You will be instrumental in crafting highly optimized, engaging copy for major skincare brands, including Nivea. The ideal candidate understands how to balance technical SEO requirements with a compelling, brand-safe voice. You must be comfortable writing everything from deep-dive long-form articles to highly structured e-commerce product pages.
Key Responsibilities
- Research, write, and optimize long-form SEO articles targeted at the Europe and North America (EUNA) markets, driving organic traffic and brand authority in the skincare space.
- Craft essential copy for Product Listing Pages (cluster pages) to support a major Nivea site replatforming. This includes writing perfectly tuned H1s, introductory category text, and foundational metadata.
- Write and refresh Product Detail Page (PDP) copy to support our global Keyword Research (KWR) campaigns, ensuring product pages rank well and convert efficiently.
- Develop compelling, click-driving metadata (Title Tags and Meta Descriptions) scoped out for upcoming 2025 and 2026 campaigns and site updates.
Requirements & Qualifications
- Proven experience as an SEO Copywriter, with a strong portfolio showcasing work in the skincare, beauty, or wider FMCG sectors.
- Deep understanding of e-commerce copywriting, specifically for Product Listing Pages (PLPs) and Product Detail Pages (PDPs).
- Ability to seamlessly integrate target keywords into natural, engaging, and brand-compliant copy.
- Experience writing for international markets (specifically EUNA region) and adapting content for regional nuances.
- Strong understanding of SEO best practices regarding content structure, headings, and metadata.
- Highly organized, capable of managing multiple deadlines, and comfortable following detailed brand guidelines.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Search Engine Optimization Copywriter (Freelance) in Slough employer: Iris London
Iris is an exceptional employer that fosters a dynamic and inclusive work culture, encouraging creativity and collaboration among its freelance team members. As a Freelance SEO Copywriter, you will have the opportunity to work with prestigious skincare brands like Nivea, while benefiting from flexible working arrangements and the chance to contribute to impactful global campaigns. With a commitment to employee growth and equal opportunities, Iris provides a supportive environment where your skills can flourish and make a real difference.
StudySmarter Expert Advice🤫
We think this is how you could land Search Engine Optimization Copywriter (Freelance) in Slough
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Search Engine Optimization Copywriter (Freelance) in Slough
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Iris London.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Iris London and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Search Engine Optimization Copywriter (Freelance) at Iris London.
How to prepare for a job interview at Iris London
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Iris London.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Iris London. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Iris London.
