At a Glance
- Tasks: Create innovative strategies that inspire brands and engage audiences.
- Company: Join Iris, a global agency that thrives on creativity and collaboration.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Mentorship opportunities and a dynamic work environment await you.
- Why this job: Be at the forefront of impactful campaigns with ambitious brands.
- Qualifications: Experience in strategy development and a passion for cultural insights.
The predicted salary is between 63000 - 77000 £ per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
We are looking for a Senior Strategist who gets excited by synthesising culture, client data, audience understanding and channel expertise into exciting strategies that win the trust of clients and unlock award-worthy creative ideas.
Responsibilities
- Owning the strategic spine of projects - from audience definition to measurement framework, ensuring every brief ladders up to brand and business outcomes.
- Mastering primary and secondary research, leveraging tools and technology from across Iris and beyond to identify emergent behaviours and what it takes for brands to participate in people’s lives.
- Synthesising at speed, distilling messy quant & qual data into sharp points of view and decks that inspire creatives, media and client stakeholders.
- Leading the creation of simple, inspiring briefs that are driven by genuinely creative strategies.
- Understanding and applying Participation methodology, providing clear direction on opportunities to stand apart, ride culture and move behaviour.
- Owning integrated comms planning, ensuring the strategy is creatively executable across the journey, with clear participation triggers at each touchpoint.
- Being a useful, involved and inspiring partner to creatives, helping them shape, stress-test and sell ideas that connect with cultural movements.
- Co-piloting ideation sprints, running stimulus sessions, translating behavioural science nudges into creative triggers and stress-testing concepts against channel realities.
- Providing clear objectives with understanding of how these can be measured, including participation metrics beyond traditional KPIs.
- Mentoring Juniors on research techniques, strategy fundamentals, and AI-assisted methodology and synthesis.
Required Skills
- Lead client workshops, including inspiration and ambition-setting sessions focused on cultural relevance and participation opportunities.
- Develop bespoke insight and trend reports that position Iris as a thought‑leader with our clients.
- Own the full strategic narrative of an integrated campaign, from audience insight to idea to execution and impact.
- Execute sophisticated AI prompts and workflows that augment research, cultural analysis and creative exploration.
- Architect brand strategies for smaller brands with oversight.
- Lead working sessions with creative teams to inspire and unlock channel‑native executions that make use of ever‑evolving platforms.
- Create go‑to‑market playbooks that robustly explain a campaign idea from end to end.
- Shape new approaches that help teams deliver more insightful and effective integrated creative work.
Equal Opportunities
Iris is an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Senior Strategist 6M FTC in London employer: Iris London
At IRIS, we pride ourselves on being an exceptional employer that fosters a culture of passion, proactivity, and performance. Located in the vibrant city of London, we offer our employees the opportunity to work with some of the world's most ambitious brands while enjoying a hybrid work model that promotes work-life balance. With a strong focus on employee growth and development, we empower our team members to lead with creativity and strategic vision, ensuring that every individual can thrive in their career and contribute to meaningful, impactful work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Strategist 6M FTC in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Iris London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Iris London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Iris London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Iris London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Strategist 6M FTC in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Iris London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Iris London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Iris London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Iris London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Iris London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Iris London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
