At a Glance
- Tasks: Lead global strategies for a top skincare brand and optimise AI search visibility.
- Company: Dynamic agency known for impactful campaigns with ambitious brands.
- Benefits: Competitive salary, diverse team culture, and opportunities for professional growth.
- Other info: Join a collaborative environment focused on career development and equal opportunities.
- Why this job: Shape the future of digital marketing in the beauty industry with innovative AI strategies.
- Qualifications: Experience in account management and a passion for digital marketing trends.
The predicted salary is between 50000 - 60000 £ per year.
We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand's visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini).
Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients' brands are consistently cited and mentioned in AI-powered search results for strategically important keywords and prompts. You will lead the strategic direction and long-term growth of this pivotal account by guiding senior client relationships, shaping multi-channel performance strategy, and empowering a global team to deliver outstanding results.
Strategic Leadership (The Shift to GEO)Shape the account's long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting-edge GEO.
Performance Oversight:Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines. Identify risks, performance shifts, or local market concerns early.
Global Account Scaling & Opportunity DevelopmentDefine and test new GEO and mid/lower-funnel visibility tactics in the 10 lead markets. Proactively spot opportunities to grow the account through expanded channels, AI-focused content initiatives, or broader strategic consultancy.
Commercial & Financial ManagementSupport in managing SOW creation, accurate billing, global retainer utilisation, and rigorous scope management to ensure profitability and operational efficiency across multiple regions.
Team Leadership & Capability BuildingEnsure high-quality delivery while fostering a motivated, collaborative environment. Support career growth by guiding your team through the evolving search landscape, ensuring they are well-versed in GEO, LLM behaviour, and modern content strategies.
Global Project Management:Oversee project delivery across multiple international markets. Ensure timelines, local market priorities, and key milestones are managed effectively while maintaining visibility with agency and client leadership. Bring big-picture thinking around AI digital trends (e.g., SGE, ChatGPT search, Perplexity), beauty/skincare consumer challenges, and the evolution of performance marketing to continuously strengthen the client partnership.
We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
Account Management Support Executive in City of London employer: Iris London
As an Account Management Support Executive at our innovative agency, you will thrive in a dynamic work culture that champions creativity and strategic thinking. We offer exceptional employee growth opportunities, including upskilling in cutting-edge AI trends and performance marketing, all while working with some of the world's most ambitious brands in a collaborative environment. Our commitment to diversity and equal opportunities ensures that every voice is heard, making this an inspiring place to build your career.