At a Glance
- Tasks: Lead innovative strategies for a global skincare brand in AI-driven search visibility.
- Company: Join Iris, a dynamic global integrated agency with a passion for creativity.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on strategic innovation and client success.
- Why this job: Be at the forefront of AI transformation in marketing and make a real impact.
- Qualifications: Experience in account management and a strong understanding of SEO and AI technologies.
The predicted salary is between 60000 - 80000 £ per year.
About Us
Iris is a global integrated agency driven by one simple philosophy: Participate or Perish. We create ideas that earn attention and inspire people to interact with brands in meaningful ways. Working with some of the world’s most ambitious brands, we combine strategy, creativity, technology, and media to deliver impactful campaigns.
Overview
We are looking for an innovative and strategically minded Account Director to support in leading the global GEO strategy for a tier-1 global skincare giant. Enhancing the brand's visibility across key LLMs and Google search (including ChatGPT, Perplexity, AIO, AI Mode, and Gemini). Operating across a complex global landscape, you will spearhead a workstream focused on Generative Engine Optimisation (GEO) and holistic search visibility, both on-site and off-site, across 10 strategic global lead markets, ensuring clients' brands are consistently cited and mentioned in AI-powered search results for strategically important keywords and prompts.
As AI transforms user behaviour, you will lead the pivot toward a modernised KPI framework that values offsite visibility and zero-click search dominance just as much as onsite engaged sessions. You will lead the strategic direction and long-term growth of this pivotal account by guiding senior client relationships, shaping multi-channel performance strategy, and empowering a global team to deliver outstanding results.
Responsibilities
- Strategic Leadership (The Shift to GEO)
- Pioneer the AI Search Strategy: Shape the account's long-term strategic direction by defining top-line objectives that bridge traditional informational SEO and cutting-edge GEO.
- Evolve KPI Frameworks: Guide the client through the transition from purely on-site metrics (engaged sessions) to broader off-site visibility metrics, ensuring strategy aligns with the reality of rising zero-click, LLM-driven searches.
- Performance Oversight: Monitor the team’s execution of content and technical strategies across projects. Step in at the right moments to ensure we are targeting the right user intents and maximising brand presence across both traditional SERPs and AI search engines.
- Senior Client Partnership
Account Director employer: Iris London
Iris is an exceptional employer that fosters a dynamic and innovative work culture, where creativity and strategic thinking are at the forefront of our mission. As an Account Director, you will have the opportunity to lead transformative projects for a tier-1 global skincare brand, while benefiting from a collaborative environment that prioritises employee growth and development. With a focus on cutting-edge AI strategies and a commitment to meaningful client relationships, Iris offers a unique platform for professionals looking to make a significant impact in the marketing landscape.
