At a Glance
- Tasks: Lead marketing strategies to communicate the value of innovative cardiac health solutions.
- Company: Join iRhythm, a pioneering digital healthcare company transforming cardiac health.
- Benefits: Enjoy private medical insurance, pension scheme, unlimited learning access, and family-friendly policies.
- Other info: Inclusive workplace celebrating diverse backgrounds and experiences.
- Why this job: Make a real impact on global cardiac health while advancing your career in a dynamic environment.
- Qualifications: 6+ years in healthcare marketing with strong project management and communication skills.
The predicted salary is between 63000 - 77000 £ per year.
Career-defining. Life-changing. At iRhythm, you’ll have the opportunity to grow your skills and your career while impacting the lives of people around the world. iRhythm is shaping a future where everyone, everywhere can access the best possible cardiac health solutions. Every day, we collaborate, create, and constantly reimagine what’s possible. We think big and move fast, driven by our commitment to put patients first and improve lives. We need builders like you. Curious and innovative problem solvers looking for the chance to meaningfully shape the future of cardiac health, our company, and your career.
About This Role: We are seeking an experienced professional to lead the development and execution of clinical and health economic evidence dissemination strategies, as well as peer-to-peer education initiatives, that communicate the clinical, operational, and economic value of the Zio® service across clinical and non-clinical healthcare stakeholders. This role is responsible for identifying and prioritising relevant clinical, health economic, and market access evidence, and partnering with internal subject matter experts to translate this evidence into clear, compelling messaging that articulates the Zio® service value proposition. The individual will drive both external evidence dissemination and internal education efforts, while supporting Medical Affairs-led peer-to-peer education initiatives such as webinars, symposia, speaker programs, to accelerate adoption across targeted European markets.
Responsibilities:
- Clinical & Market Access Evidence Strategy
- Develop and execute evidence dissemination strategy to support Zio adoption.
- Partner with Scientific Affairs and Global Market Access teams to understand the evolving clinical and health economic evidence landscape.
- Translate complex clinical and economic evidence into compelling value propositions.
- Identify evidence gaps, adoption barriers, and market-specific needs to inform dissemination priorities and commercial strategies.
- Content Development & Dissemination
- Develop evidence-based materials including brochures, presentations, whitepapers, publication-related content to support clinical and market access value communication.
- Drive the dissemination of newly published clinical evidence, guideline updates, and health economic analyses across target markets.
- Develop Real-World Evidence (RWE) materials in collaboration with sales, customer experience, and market access teams.
- Sales Enablement
- Educate and train commercial teams on the clinical and economic value of Zio®.
- Develop sales enablement resources, field guidance, and commercial support tools.
- Peer to Peer Education
- Partner with Medical Affairs and commercial teams to define peer-to-peer education initiatives aligned with international strategic priorities.
- Support Medical Affairs to drive educational initiatives including webinars, symposia, speaker programs, educational events.
- Contribute to the development of educational content for the iRhythm Academy.
- Market Insights & Strategic Support
- Monitor market trends, guideline developments, competitive evidence, and healthcare system priorities across international markets.
- Gather customer insights to refine messaging and improve evidence communication strategies.
- Budget Management
- Manage marketing budget for assigned responsibilities, ensuring efficient allocation of resources to maximize ROI.
- Monitor and analyze marketing performance metrics to track budget utilization and campaign effectiveness.
- Other Responsibilities
- Manage other ad hoc Marketing projects as required.
About you:
Required:
- Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Biomedical Engineering, or related field.
- Minimum 6+ years of experience in healthcare, medical device, or digital health marketing or 4 years with an MBA.
- Minimum 3+ years of experience working with clinical and/or health economic evidence in a commercial healthcare environment.
- Strong understanding of clinical evidence dissemination and value communication within healthcare systems.
- Experience translating scientific and economic data into customer-facing commercial narratives.
- Excellent project management and cross-functional collaboration skills.
- Strong communication, presentation, and stakeholder management abilities.
- Ability to work effectively in a fast-paced, matrixed international organization.
- Experience supporting sales enablement and commercial education initiatives.
- Ability to travel internationally up to 30%.
Desirable:
- MBA, MPH, MSc, or advanced healthcare/business degree.
- Experience in cardiology, cardiac monitoring, electrophysiology, or digital health.
- Experience working with health economics, reimbursement, or market access stakeholders.
- Experience supporting European healthcare markets.
- Familiarity with guideline dissemination and scientific publication strategies.
- Experience collaborating with KOLs and Medical Affairs team.
What’s in it for you: iRhythm provides excellent benefits including Private Medical & Dental insurance, Pension Scheme (with company match), Employee Stock Purchase Plan, Life Assurance, Unlimited Access to Learning Platforms, Paid Holidays & Leave, Family Friendly Policies, Cultural Committee/Charity events, and so much!
Location: United Kingdom. As a part of our core values, we ensure an inclusive workforce. We welcome and celebrate people of all backgrounds, experiences, skills, and perspectives. iRhythm Technologies, Inc. is an Equal Opportunity Employer.
European Marketing Manager - Evidence Strategy & Value Communication employer: iRhythm
At iRhythm, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our commitment to employee growth is evident through our extensive benefits package, which includes private medical and dental insurance, a pension scheme with company match, and unlimited access to learning platforms. Located in the UK, we offer a dynamic work environment where you can make a meaningful impact on cardiac health while enjoying a supportive and inclusive workplace.
StudySmarter Expert Advice🤫
We think this is how you could land European Marketing Manager - Evidence Strategy & Value Communication
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for iRhythm and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like iRhythm are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with iRhythm on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at iRhythm. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace European Marketing Manager - Evidence Strategy & Value Communication
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit iRhythm. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of iRhythm:Show us that you’ve done your homework! In your application, briefly mention what you admire about iRhythm’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at iRhythm
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at iRhythm will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At iRhythm, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
