Influencer Partnerships Executive (SDR) in London

IRG Media is an influencer marketing agency working with high-growth Travel, Wellness, Lifestyle, and Entertainment brands across the US and UK. We specialise in building creator-led partnerships that actually convert — not one-off influencer placements, but repeatable, commercially sound partnerships that drive revenue for brands and meaningful income for creators. We move fast, operate with pressure, and hold a high bar for execution.

The Influencer Partnerships Executive (SDR) is responsible for generating and converting partnership opportunities between creators and brands. This is not a passive role. You will be sourcing opportunities, pitching creators, following up relentlessly, and booking deals. You are not here to “support” partnerships — you are here to create them.

This role exists to:

• Increase partnership volume
• Reduce reliance on senior team members for deal creation
• Create a predictable flow of creator–brand partnerships

Responsibilities / Ownership:

• Ownership of monthly partnership booking targets (deal volume + revenue contribution)
• Direct responsibility for creating and converting pipeline — your performance is measured on deals closed, not activity logged
• Consistent contribution to team revenue through repeatable creator–brand partnerships
• Build and maintain a healthy, active pipeline of brands and creator opportunities at all times
• Source opportunities proactively via cold outreach, warm networks, and opportunistic inbound
• Pitch creators to brands with clear commercial logic: audience fit, content style, pricing, and value
• Tailor outreach and pitches based on brand objectives
• Position creators in a way that maximises conversion probability, not just interest
• Move deals from first conversation → agreement efficiently
• Negotiate rates and structures that balance brand ROI, creator satisfaction, and agency margin
• Handle objections around pricing, performance, and scope with confidence
• Maintain visibility on expected bookings, revenue, and close timelines
• Communicate clearly when deals are at risk and take action early
• Take full accountability for your number — no hiding behind “interest” without conversion
• Work closely with Partnerships Managers to escalate larger or more complex deals
• Feed learnings back into outreach, pricing, and creator positioning frameworks
• Continuously refine your approach to improve conversion rates and deal velocity

Success in This Role Looks Like:

• A consistent flow of booked influencer partnerships month over month
• Hitting your monthly Sales Targets
• Executing with speed
• Strong response rates and active brand conversations
• Deals moving quickly from pitch → agreement
• Minimal hand-holding required
• Clear commercial thinking around creator value and pricing
• Trust from senior team members to own deals and client accounts independently

You’ll Thrive in This Role If…

• You’re a proactive person who understands the importance of speed and latency
• You’re commercially minded and not emotionally attached to any single deal
• You think in Inputs which produce outputs
• You are comfortable with rejection, repetition, and pressure

You’ll Struggle in This Role If…

• You need constant direction or reassurance
• You avoid outreach or uncomfortable conversations
• You prefer slow environments with loose accountability
• You don’t like follow-ups or being judged on numbers
• You want strategy without execution

Requirements:

• 2+ years of experience in Influencer Marketing
• 1+ years of experience in a sales/business development role within influencer marketing
• Knowledge of how brand partnerships and campaigns work on YouTube, TikTok and Instagram
• Strong communication skills, you will be communicating frequently with top creators and brands
• A proven track record of achieving sales targets for similar companies
• A passion for all things creative, social media and digital marketing
• A problem-solving attitude, eagerness to learn quickly and overperform

Nice to have (not required):

• Existing creator or brand relationships
• Previous SDR or outbound sales experience

Benefits:

• Uncapped commission on deals closed
• Fully remote
• Clear progression into Partnerships Manager roles for top performers
• High exposure to real commercial deals and fast learning curve
• Birthday day off
• Large progression for growth (uncapped growth potential here given we are small)
• Be one of the early members to shape and build the company vision

Final Note: This role is not about potential. It’s about output, speed, and consistency. If you want a seat close to revenue, responsibility, and real ownership — this is it.