Influencer Marketing Coordinator
Influencer Marketing Coordinator

Influencer Marketing Coordinator

Derby Full-Time 28800 - 43200 £ / year (est.) Home office possible
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At a Glance

  • Tasks: Support influencers by managing outreach, database, and campaign coordination.
  • Company: IRG Media is a leading influencer marketing agency connecting creators with top brands.
  • Benefits: Enjoy remote work flexibility and a dynamic, supportive team environment.
  • Why this job: Join a vibrant culture that empowers creativity and drives impactful campaigns.
  • Qualifications: Experience in influencer marketing and strong organisational skills are essential.
  • Other info: This full-time role offers a minimum of 35 hours per week with potential for growth.

The predicted salary is between 28800 - 43200 £ per year.

About Us

IRG Media is an influencer marketing agency specialising in Influencer Partnerships with US/UK Lifestyle and entertainment brands. We collaborate with a roster of top-performing content creators across all platforms, empowering them to turn their passion for content creation into successful careers. While our creators focus on producing exceptional content, we handle the business side, helping them monetize their work effectively. Over the past two years, we’ve worked with top brands and creators, executing campaigns for industry leaders such as MyHeritage, HelloFresh, Revolut UK, Quillbot and more.

Position Overview

We are looking for a proactive, detail-oriented, and highly organized Influencer Assistant to support our Influencers and pipeline. This remote, full-time role guarantees a minimum of 35 hours per week, with flexibility to adapt to changing business needs as hours may increase or decrease. The ideal candidate will excel at anticipating needs, responding swiftly to challenges, and demonstrating professionalism, discretion, and a strong sense of initiative in all aspects of their work.

Responsibilities

  • Influencer Discovery
    • Conduct daily discovery tasks for existing clients and new briefs, handling an average of 2-4 briefs per day.
    • Identify and vet 100 relevant creators daily, ensuring all influencers meet qualification criteria.
    • Compile and maintain detailed records of vetted creators, including all relevant information, in spreadsheets for streamlined outreach.
  • Influencer Outreach
    • Automate outreach by funneling vetted influencer data through tools like Instantly.
    • Execute 100 influencer outreaches daily, ensuring personalized and effective communication.
    • Maintain strong relationships with creators and agency contacts to foster long-term partnerships.
    • Regularly update the outreach CRM with details of interested creators and track campaign performance.
    • Qualify creators for roster inclusion based on performance and compatibility.
    • Prevent duplication by adding vetted influencers to the master outreach tracker.
  • Influencer Database and CRM Management
    • Update and manage the database for all creators moved forward from outreach efforts.
    • Analyze creators’ content to identify key metrics and insights, ensuring data accuracy.
    • Continuously expand the roster, targeting a 25% monthly growth rate.
    • Perform monthly CRM maintenance and repair to ensure seamless functionality.
    • Organize and document all creator stats and relevant data to enhance campaign efficiency.
  • Client Fulfilment
    • Campaign Briefing: Share detailed briefs, talking points, and creative assets with influencers to guide content production.
    • Communication & Coordination: Act as the key liaison between brands and creators, ensuring content expectations, feedback, and timelines are clearly aligned.
    • Content Review & Approval: Share first drafts with brands, collect feedback, and coordinate any necessary revisions with creators.
    • Content Finalization & Scheduling: Ensure final content approval from the brand and confirm that creators schedule their posts accordingly.
    • Post-Campaign Analysis: Analyze content performance metrics and compile post-campaign reports with insights on engagement, reach, and impact.
  • General Responsibilities
    • Adapt to evolving priorities and remain flexible in completing tasks to meet business needs.
    • Provide regular updates and communicate progress effectively to the CEO and leadership team.
    • Maintain an organized and efficient approach to influencer discovery, outreach, and database management to support the overall growth of the agency.

What We’re Looking For

Experience

  • Proven experience as an Influencer expert, preferably somebody that understands latency and operations.
  • Familiarity with working in remote or virtual environments.

Skills

  • Outstanding organizational skills with a strong attention to detail.
  • Excellent written and verbal communication skills in English.
  • Proficiency with web-based tools, including Google Sheets and Clickup.
  • Strong problem-solving abilities and adaptability to new tools and processes.

Professional Attributes

  • Capability to manage multiple projects simultaneously while maintaining focus and accuracy.
  • Demonstrates professionalism, integrity, and discretion in all aspects of work.
  • Ability to make independent, informed decisions and effectively prioritize tasks.
  • Flexibility to adapt to shifting priorities and changing business needs.
  • Strong work ethic with a commitment to delivering high-quality work in a timely manner.

Influencer Marketing Coordinator employer: IRGMedia

At IRG Media, we pride ourselves on being a dynamic and supportive employer that champions creativity and innovation in the influencer marketing space. Our remote work culture fosters flexibility and collaboration, allowing you to thrive while working with top brands and creators. With ample opportunities for professional growth and a commitment to empowering our team, joining us means becoming part of a vibrant community dedicated to turning passion into successful careers.
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Contact Detail:

IRGMedia Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Influencer Marketing Coordinator

✨Tip Number 1

Familiarise yourself with the latest trends in influencer marketing. Understanding what brands are looking for and how influencers can effectively engage their audiences will give you an edge in discussions during interviews.

✨Tip Number 2

Network with professionals in the influencer marketing space. Attend virtual events or join relevant online communities to connect with industry insiders, which could lead to valuable insights and potential referrals.

✨Tip Number 3

Showcase your organisational skills by creating a mock influencer outreach plan. This demonstrates your proactive approach and understanding of the role's requirements, making you stand out as a candidate.

✨Tip Number 4

Research IRG Media’s past campaigns and the influencers they’ve worked with. Being knowledgeable about their work will allow you to tailor your conversations and show genuine interest in their operations during the interview process.

We think you need these skills to ace Influencer Marketing Coordinator

Outstanding Organisational Skills
Attention to Detail
Excellent Written and Verbal Communication Skills
Proficiency with Google Sheets
Proficiency with Clickup
Strong Problem-Solving Abilities
Adaptability to New Tools and Processes
Project Management Skills
Ability to Manage Multiple Projects Simultaneously
Professionalism and Integrity
Discretion in Work
Independent Decision-Making
Task Prioritisation
Flexibility to Adapt to Shifting Priorities
Strong Work Ethic

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing or related fields. Emphasise any roles where you've managed projects, communicated with clients, or worked with influencers.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for influencer marketing and your understanding of the industry. Mention specific brands or campaigns you admire and explain how your skills align with the role.

Showcase Your Communication Skills: Since excellent communication is key for this role, consider including examples of how you've successfully communicated with clients or managed relationships in previous positions. This could be in your CV or cover letter.

Highlight Your Organisational Skills: Given the emphasis on organisation in the job description, provide examples of how you've effectively managed multiple projects or tasks simultaneously. Use specific metrics or outcomes to demonstrate your success.

How to prepare for a job interview at IRGMedia

✨Showcase Your Organisational Skills

As an Influencer Marketing Coordinator, you'll need to demonstrate outstanding organisational skills. Prepare examples from your past experiences where you successfully managed multiple projects or tasks simultaneously, highlighting your attention to detail and ability to prioritise effectively.

✨Familiarise Yourself with Influencer Marketing

Make sure you understand the basics of influencer marketing and the specific challenges faced in this field. Research IRG Media's previous campaigns and be ready to discuss how you can contribute to their success, showing that you're proactive and knowledgeable about the industry.

✨Prepare for Communication Scenarios

Since communication is key in this role, think of scenarios where you've had to liaise between different parties. Be prepared to discuss how you would handle feedback from brands and creators, ensuring that expectations are clearly aligned and met.

✨Demonstrate Flexibility and Adaptability

The job requires adapting to changing business needs, so be ready to share examples of how you've successfully navigated shifting priorities in previous roles. Highlight your problem-solving abilities and willingness to learn new tools and processes to enhance your effectiveness.

Influencer Marketing Coordinator
IRGMedia
I
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