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For Companies At a Glance
- Tasks: Support influencers by managing outreach, database, and campaign coordination.
- Company: IRG Media is a leading influencer marketing agency connecting creators with top brands.
- Benefits: Enjoy remote work flexibility and a dynamic, supportive team environment.
- Why this job: Join a vibrant culture that empowers creativity and drives impactful campaigns.
- Qualifications: Experience in influencer marketing and strong organisational skills are essential.
- Other info: This full-time role offers a minimum of 35 hours per week with potential for growth.
The predicted salary is between 28800 - 42000 £ per year.
About Us
IRG Media is an influencer marketing agency specialising in Influencer Partnerships with US/UK Lifestyle and entertainment brands. We collaborate with a roster of top-performing content creators across all platforms, empowering them to turn their passion for content creation into successful careers. While our creators focus on producing exceptional content, we handle the business side, helping them monetize their work effectively. Over the past two years, we’ve worked with top brands and creators, executing campaigns for industry leaders such as MyHeritage, HelloFresh, Revolut UK, Quillbot and more.
Position Overview
We are looking for a proactive, detail-oriented, and highly organized Influencer Assistant to support our Influencers and pipeline. This remote, full-time role guarantees a minimum of 35 hours per week, with flexibility to adapt to changing business needs as hours may increase or decrease. The ideal candidate will excel at anticipating needs, responding swiftly to challenges, and demonstrating professionalism, discretion, and a strong sense of initiative in all aspects of their work.
Responsibilities
- Influencer Discovery
- Conduct daily discovery tasks for existing clients and new briefs, handling an average of 2-4 briefs per day.
- Identify and vet 100 relevant creators daily, ensuring all influencers meet qualification criteria.
- Compile and maintain detailed records of vetted creators, including all relevant information, in spreadsheets for streamlined outreach.
- Influencer Outreach
- Automate outreach by funneling vetted influencer data through tools like Instantly.
- Execute 100 influencer outreaches daily, ensuring personalized and effective communication.
- Maintain strong relationships with creators and agency contacts to foster long-term partnerships.
- Regularly update the outreach CRM with details of interested creators and track campaign performance.
- Qualify creators for roster inclusion based on performance and compatibility.
- Prevent duplication by adding vetted influencers to the master outreach tracker.
- Influencer Database and CRM Management
- Update and manage the database for all creators moved forward from outreach efforts.
- Analyze creators’ content to identify key metrics and insights, ensuring data accuracy.
- Continuously expand the roster, targeting a 25% monthly growth rate.
- Perform monthly CRM maintenance and repair to ensure seamless functionality.
- Organize and document all creator stats and relevant data to enhance campaign efficiency.
- Client Fulfilment
- Campaign Briefing: Share detailed briefs, talking points, and creative assets with influencers to guide content production.
- Communication & Coordination: Act as the key liaison between brands and creators, ensuring content expectations, feedback, and timelines are clearly aligned.
- Content Review & Approval: Share first drafts with brands, collect feedback, and coordinate any necessary revisions with creators.
- Content Finalization & Scheduling: Ensure final content approval from the brand and confirm that creators schedule their posts accordingly.
- Post-Campaign Analysis: Analyze content performance metrics and compile post-campaign reports with insights on engagement, reach, and impact.
- General Responsibilities
- Adapt to evolving priorities and remain flexible in completing tasks to meet business needs.
- Provide regular updates and communicate progress effectively to the CEO and leadership team.
- Maintain an organized and efficient approach to influencer discovery, outreach, and database management to support the overall growth of the agency.
What We’re Looking For
Experience
- Proven experience as an Influencer expert, preferably somebody that understands latency and operations.
- Familiarity with working in remote or virtual environments.
Skills
- Outstanding organizational skills with a strong attention to detail.
- Excellent written and verbal communication skills in English.
- Proficiency with web-based tools, including Google Sheets and Clickup.
- Strong problem-solving abilities and adaptability to new tools and processes.
Professional Attributes
- Capability to manage multiple projects simultaneously while maintaining focus and accuracy.
- Demonstrates professionalism, integrity, and discretion in all aspects of work.
- Ability to make independent, informed decisions and effectively prioritize tasks.
- Flexibility to adapt to shifting priorities and changing business needs.
- Strong work ethic with a commitment to delivering high-quality work in a timely manner.
Influencer Marketing Coordinator employer: IRGMedia
Contact Detail:
IRGMedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Marketing Coordinator
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing, especially within the lifestyle and entertainment sectors. This knowledge will help you engage in meaningful conversations during interviews and demonstrate your passion for the industry.
✨Tip Number 2
Network with influencers and professionals in the marketing field through social media platforms like LinkedIn and Instagram. Building relationships can provide valuable insights and potentially lead to referrals or recommendations for the role.
✨Tip Number 3
Showcase your organisational skills by creating a mock influencer outreach plan. This could include how you would identify, vet, and communicate with influencers, demonstrating your proactive approach and understanding of the role's responsibilities.
✨Tip Number 4
Prepare to discuss your experience with web-based tools like Google Sheets and Clickup. Being able to articulate how you've used these tools effectively in past roles will highlight your readiness for the technical aspects of the job.
We think you need these skills to ace Influencer Marketing Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing or related fields. Emphasise any roles where you've managed relationships, conducted outreach, or worked with data management tools.
Craft a Compelling Cover Letter: In your cover letter, express your passion for influencer marketing and detail how your skills align with the responsibilities outlined in the job description. Mention specific examples of your organisational skills and adaptability.
Showcase Your Communication Skills: Since excellent communication is key for this role, consider including a brief example of a successful project where you effectively liaised between different parties. This will demonstrate your ability to manage relationships.
Highlight Your Technical Proficiency: Mention your familiarity with web-based tools like Google Sheets and Clickup. If you have experience with CRM systems or data analysis, be sure to include that as well, as it’s crucial for managing influencer databases.
How to prepare for a job interview at IRGMedia
✨Showcase Your Organisational Skills
As an Influencer Marketing Coordinator, you'll need to demonstrate outstanding organisational skills. Prepare examples from your past experiences where you successfully managed multiple projects or tasks simultaneously, highlighting your attention to detail and ability to prioritise effectively.
✨Familiarise Yourself with Influencer Marketing
Make sure you understand the basics of influencer marketing and the specific challenges faced by agencies like IRG Media. Research their recent campaigns and be ready to discuss how you can contribute to their success, showing that you're proactive and knowledgeable about the industry.
✨Prepare for Communication Scenarios
Since you'll be acting as a liaison between brands and creators, practice articulating how you would handle various communication scenarios. Think about how you would manage feedback, coordinate timelines, and ensure expectations are met, demonstrating your excellent verbal and written communication skills.
✨Demonstrate Flexibility and Adaptability
The role requires adapting to changing business needs, so be prepared to discuss times when you've had to pivot quickly in your previous roles. Highlight your problem-solving abilities and how you can remain effective under pressure, showcasing your strong work ethic and commitment to high-quality work.
