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For Companies At a Glance
- Tasks: Discover and connect with influencers, manage outreach, and analyse campaign performance.
- Company: Join a dynamic agency focused on influencer marketing and brand partnerships.
- Benefits: Enjoy flexible working hours, remote options, and opportunities for professional growth.
- Why this job: Be part of a creative team that values innovation and collaboration in the influencer space.
- Qualifications: No prior experience required; just a passion for social media and strong communication skills.
- Other info: Ideal for high school and college students looking to kickstart their career in marketing.
The predicted salary is between 30000 - 42000 £ per year.
Responsibilities
- Influencer Discovery
- Conduct daily discovery tasks for existing clients and new briefs, handling an average of 2-4 briefs per day.
- Identify and vet 50 relevant creators daily, ensuring all influencers meet qualification criteria.
- Compile and maintain detailed records of vetted creators, including all relevant information, in spreadsheets for streamlined outreach.
- Influencer Outreach
- Automate outreach by funneling vetted influencer data through tools like Instantly.
- Execute 50 influencer outreaches daily, ensuring personalized and effective communication.
- Maintain strong relationships with creators and agency contacts to foster long-term partnerships.
- Regularly update the outreach CRM with details of interested creators and track campaign performance.
- Qualify creators for roster inclusion based on performance and compatibility.
- Prevent duplication by adding vetted influencers to the master outreach tracker.
- Influencer Database and CRM Management
- Update and manage the database for all creators moved forward from outreach efforts.
- Analyze creators’ content to identify key metrics and insights, ensuring data accuracy.
- Continuously expand the roster, targeting a 25% monthly growth rate.
- Perform monthly CRM maintenance and repair to ensure seamless functionality.
- Organize and document all creator stats and relevant data to enhance campaign efficiency.
- Client Fulfilment
- Campaign Briefing: Share detailed briefs, talking points, and creative assets with influencers to guide content production.
- Communication & Coordination: Act as the key liaison between brands and creators, ensuring content expectations, feedback, and timelines are clearly aligned.
- Content Review & Approval: Share first drafts with brands, collect feedback, and coordinate any necessary revisions with creators.
- Content Finalization & Scheduling: Ensure final content approval from the brand and confirm that creators schedule their posts accordingly.
- Post-Campaign Analysis: Analyze content performance metrics and compile post-campaign reports with insights on engagement, reach, and impact.
- General Responsibilities
- Adapt to evolving priorities and remain flexible in completing tasks to meet business needs.
- Provide regular updates and communicate progress effectively to the CEO and leadership team.
- Maintain an organized and efficient approach to influencer discovery, outreach, and database management to support the overall growth of the agency.
Influencer Coordinator employer: IRGMedia
Contact Detail:
IRGMedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Coordinator
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing. Understanding what makes a successful influencer can help you identify and vet creators more effectively, which is crucial for the role.
✨Tip Number 2
Develop your skills in using CRM tools and automation software. Being proficient in these tools will not only streamline your outreach process but also demonstrate your ability to manage relationships efficiently.
✨Tip Number 3
Network with influencers and industry professionals on platforms like LinkedIn or Instagram. Building relationships in advance can give you an edge when it comes to outreach and collaboration.
✨Tip Number 4
Stay organised by creating a personal tracking system for your outreach efforts. This will help you manage your daily tasks effectively and ensure that you meet the expectations of the role.
We think you need these skills to ace Influencer Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, outreach, and database management. Use specific examples that demonstrate your ability to handle multiple briefs and maintain strong relationships with creators.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for influencer marketing and your understanding of the role. Mention how your skills align with the responsibilities outlined in the job description, particularly in influencer discovery and outreach.
Showcase Your Analytical Skills: Since the role involves analysing content performance metrics, include any relevant experience you have with data analysis or CRM tools. Highlight your ability to track campaign performance and provide insights based on data.
Demonstrate Flexibility and Adaptability: In your application, mention instances where you've successfully adapted to changing priorities or handled multiple tasks simultaneously. This will show that you can thrive in a dynamic environment, which is crucial for this role.
How to prepare for a job interview at IRGMedia
✨Know Your Influencers
Before the interview, research various influencers and their niches. Be prepared to discuss how you would identify and vet creators that align with the company's clients. Showing your knowledge of current trends and successful campaigns can set you apart.
✨Demonstrate Organisational Skills
Since the role involves managing multiple briefs and maintaining detailed records, be ready to share examples of how you've successfully organised data in the past. Highlight any tools or systems you've used to keep track of outreach and influencer information.
✨Showcase Communication Skills
Effective communication is key in this role. Prepare to discuss how you would approach outreach to influencers and maintain relationships. You might even want to role-play a scenario where you pitch an influencer to demonstrate your style.
✨Be Data-Driven
The job requires analysing content performance metrics. Familiarise yourself with key performance indicators (KPIs) relevant to influencer marketing. Be ready to discuss how you would use data to inform your strategies and improve campaign outcomes.
