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For Companies At a Glance
- Tasks: Coordinate influencer outreach, manage databases, and analyse campaign performance daily.
- Company: Join a dynamic agency focused on connecting brands with top creators.
- Benefits: Enjoy flexible working hours, remote options, and opportunities for professional growth.
- Why this job: Be part of a creative team that values innovation and collaboration in the influencer space.
- Qualifications: No prior experience required; just bring your passion for social media and communication skills.
- Other info: Ideal for high school and college students looking to kickstart their career in marketing.
The predicted salary is between 36000 - 60000 £ per year.
Responsibilities
- Influencer Discovery
- Conduct daily discovery tasks for existing clients and new briefs, handling an average of 2-4 briefs per day.
- Identify and vet 50 relevant creators daily, ensuring all influencers meet qualification criteria.
- Compile and maintain detailed records of vetted creators, including all relevant information, in spreadsheets for streamlined outreach.
- Influencer Outreach
- Automate outreach by funneling vetted influencer data through tools like Instantly.
- Execute 50 influencer outreaches daily, ensuring personalized and effective communication.
- Maintain strong relationships with creators and agency contacts to foster long-term partnerships.
- Regularly update the outreach CRM with details of interested creators and track campaign performance.
- Qualify creators for roster inclusion based on performance and compatibility.
- Prevent duplication by adding vetted influencers to the master outreach tracker.
- Influencer Database and CRM Management
- Update and manage the database for all creators moved forward from outreach efforts.
- Analyze creators’ content to identify key metrics and insights, ensuring data accuracy.
- Continuously expand the roster, targeting a 25% monthly growth rate.
- Perform monthly CRM maintenance and repair to ensure seamless functionality.
- Organize and document all creator stats and relevant data to enhance campaign efficiency.
- Client Fulfilment
- Campaign Briefing: Share detailed briefs, talking points, and creative assets with influencers to guide content production.
- Communication & Coordination: Act as the key liaison between brands and creators, ensuring content expectations, feedback, and timelines are clearly aligned.
- Content Review & Approval: Share first drafts with brands, collect feedback, and coordinate any necessary revisions with creators.
- Content Finalization & Scheduling: Ensure final content approval from the brand and confirm that creators schedule their posts accordingly.
- Post-Campaign Analysis: Analyze content performance metrics and compile post-campaign reports with insights on engagement, reach, and impact.
- General Responsibilities
- Adapt to evolving priorities and remain flexible in completing tasks to meet business needs.
- Provide regular updates and communicate progress effectively to the CEO and leadership team.
- Maintain an organized and efficient approach to influencer discovery, outreach, and database management to support the overall growth of the agency.
Influencer Coordinator employer: IRGMedia
Contact Detail:
IRGMedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Influencer Coordinator
✨Tip Number 1
Familiarise yourself with the latest trends in influencer marketing. Understanding what makes a successful influencer can help you identify and vet creators more effectively, which is crucial for the role of Influencer Coordinator.
✨Tip Number 2
Develop your networking skills. Building strong relationships with influencers and agency contacts is key to maintaining long-term partnerships, so practice your communication techniques to ensure you can engage effectively.
✨Tip Number 3
Get comfortable with data management tools. Since you'll be compiling and maintaining records in spreadsheets and CRMs, being proficient in these tools will streamline your workflow and enhance your efficiency.
✨Tip Number 4
Stay organised and adaptable. The role requires managing multiple briefs and tasks simultaneously, so developing a system to keep track of your responsibilities will help you meet deadlines and adapt to changing priorities.
We think you need these skills to ace Influencer Coordinator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in influencer marketing, outreach, and database management. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for influencer marketing and your understanding of the responsibilities outlined in the job description. Mention specific examples of how you've successfully managed influencer relationships or campaigns in the past.
Showcase Your Analytical Skills: Since the role involves analysing content performance metrics, include any relevant experience you have with data analysis or CRM tools. Highlight your ability to derive insights from data to improve campaign effectiveness.
Demonstrate Flexibility and Adaptability: In your application, provide examples of how you've adapted to changing priorities in previous roles. This will show that you can handle the dynamic nature of the influencer marketing landscape.
How to prepare for a job interview at IRGMedia
✨Know Your Influencers
Before the interview, research various influencers and their niches. Be prepared to discuss how you would identify and vet creators that align with the company's clients. Showing your knowledge of current trends and successful campaigns can set you apart.
✨Demonstrate Organisational Skills
Since the role involves managing multiple briefs and maintaining detailed records, be ready to share examples of how you've successfully organised data or projects in the past. Highlight any tools or systems you’ve used to keep track of information efficiently.
✨Showcase Communication Skills
As a liaison between brands and creators, strong communication is key. Prepare to discuss how you would approach outreach and maintain relationships. Consider sharing a specific example where your communication skills led to a successful collaboration.
✨Be Ready for Data Analysis Questions
The role requires analysing content performance metrics. Brush up on your analytical skills and be prepared to discuss how you would evaluate influencer success. Familiarise yourself with common metrics and be ready to explain their significance.
