At a Glance
- Tasks: Lead innovative marketing strategies for a luxury retail brand and create engaging content.
- Company: Family-run luxury retail business known for craftsmanship and exceptional customer experience.
- Benefits: Competitive salary, creative freedom, and opportunities to work with premium brands.
- Other info: Fast-paced role with excellent growth potential and collaboration with senior leadership.
- Why this job: Shape the future of luxury marketing and make a real impact in a dynamic environment.
- Qualifications: Experience in marketing, especially in luxury retail, with strong digital skills.
The predicted salary is between 45000 - 55000 £ per year.
A highly respected, family-run luxury retail business based in the South East of England is seeking an exceptional Marketing Manager to help shape and elevate its brand presence. Renowned for craftsmanship, heritage, and excellence in customer experience, the business specialises in fine jewellery, luxury watches, and bespoke services, supported by an onsite workshop of expert craftspeople and restoration specialists.
This is an exciting opportunity for a confident, fast-moving, and creatively driven marketer who thrives in a dynamic environment. You will play a central role in shaping the company’s marketing activity across digital, editorial, and in-store channels, working closely with senior leadership to deliver campaigns and initiatives with immediate impact.
Key Responsibilities- Manage PPC campaigns and oversee performance optimisation
- Plan and manage annual advertising schedules and budgets
- Coordinate and manage all aspects of photoshoots, both in-store and on location
- Create and manage engaging social media content, particularly for luxury watch audiences
- Track campaign performance, analyse ROI, and deliver regular reporting
- Develop presentation decks and marketing materials for CRM and PR communications
- Brief and collaborate with external creatives and content partners
- Ensure consistency across all marketing activity and in-store experiences
- Coordinate local out-of-home marketing opportunities and partnerships
- Manage website SEO, including metadata optimisation and content updates
- Monitor and improve website conversion performance
- Report on website traffic and customer engagement, implementing improvements where needed
- Produce written content directly or coordinate content creation with the wider team
- Monitor campaign effectiveness and adapt strategy using data-driven insights
- Collaborate with external luxury and retail brand partners on joint marketing initiatives
- Proven experience in a marketing role, ideally within luxury retail, jewellery, fashion, lifestyle, or premium consumer sectors
- A proactive and energetic approach, with the ability to thrive in a fast-paced, high-expectation environment
- Strong storytelling instincts and an appreciation for premium brand aesthetics
- Excellent organisational skills with the ability to manage multiple projects simultaneously
- Strong digital and visual content skills, including proficiency in Canva and social media content creation
- Confident communication skills and the ability to work closely with senior stakeholders and business owners
- Commercial awareness combined with creativity and attention to detail
Marketing Manager in Royal Tunbridge Wells employer: IRD Consultancy
Join a prestigious family-run luxury retail business in the South East, where your creativity and marketing expertise will directly influence the brand's legacy of craftsmanship and excellence. With a supportive work culture that values innovation and collaboration, you'll have access to unique growth opportunities and the chance to work alongside skilled craftspeople in a dynamic environment. This role not only offers competitive benefits but also the satisfaction of contributing to a brand that prioritises exceptional customer experiences and bespoke services.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Royal Tunbridge Wells
✨Tip Number 1
Network like a pro! Get out there and connect with people in the luxury retail space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, especially those related to luxury brands. Use visuals and data to demonstrate your impact. This will not only impress potential employers but also give you confidence during interviews.
✨Tip Number 3
Prepare for interviews by researching the company’s brand and values. Think about how your experience aligns with their mission and be ready to discuss specific examples of your work. Tailoring your responses to their needs will show you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re proactive and really keen on joining our team!
We think you need these skills to ace Marketing Manager in Royal Tunbridge Wells
Some tips for your application 🫡
Show Your Passion for Luxury:When writing your application, let your love for luxury retail shine through. Share experiences that highlight your appreciation for craftsmanship and premium brands, as this will resonate with us and our values.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the Marketing Manager role. Highlight relevant experience in digital marketing, PPC campaigns, and content creation, so we can see how you fit into our dynamic environment.
Be Data-Driven:We love numbers! Include specific examples of how you've tracked campaign performance and improved ROI in your previous roles. This shows us you're not just creative but also analytical, which is key for this position.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity in our family-run business.
How to prepare for a job interview at IRD Consultancy
✨Know Your Brand Inside Out
Before the interview, dive deep into the luxury retail business's history, values, and product offerings. Understand their unique selling points and how they position themselves in the market. This knowledge will help you demonstrate your genuine interest and align your marketing strategies with their brand ethos.
✨Showcase Your Creative Side
Prepare to discuss specific campaigns you've managed, especially those that highlight your creativity and ability to engage luxury audiences. Bring examples of your work, such as social media content or PPC campaigns, to illustrate your skills and thought process. This will show them you can think outside the box while maintaining brand integrity.
✨Be Data-Driven
Since the role involves tracking campaign performance and analysing ROI, be ready to talk about how you've used data to inform your marketing decisions in the past. Share specific metrics and outcomes from previous campaigns to showcase your analytical skills and how they can benefit the company.
✨Prepare Questions for Them
Interviews are a two-way street, so come prepared with insightful questions about their marketing strategies, team dynamics, and future goals. This not only shows your enthusiasm for the role but also helps you gauge if the company is the right fit for you. Plus, it demonstrates your proactive approach!
