Head of Brand Marketing & Innovation in Reading

Lead the Marketing Strategy for an Innovative Multi-Country Immunology & Inflammation PortfolioIQVIA is seeking an experienced and commercially minded Marketing Lead to join a dedicated business unit supporting a leading global biopharmaceutical partner across multiple European markets. This is a unique opportunity to lead a portfolio of innovative therapies, shape customer engagement strategies, and drive marketing excellence across a complex international environment. You will lead a team of Brand Managers and work closely with Commercial Operations, Commercial Excellence, Medical Affairs and senior client stakeholders to translate strategic priorities into impactful customer engagement programs and measurable business outcomes. As Marketing Lead, you will play a pivotal role in portfolio strategy, brand performance, omnichannel engagement, launch readiness and marketing governance, helping to improve customer experiences and support patients through innovative healthcare solutions. What You'll Be Doing :Lead Portfolio Strategy and PerformanceDevelop and execute integrated portfolio strategies across multiple brands and therapeutic areas. Drive alignment of marketing priorities, customer engagement approaches and investment decisions across the portfolio. Monitor portfolio performance and identify opportunities to optimise customer engagement, brand growth and business results. Provide strategic direction across brand plans, launch plans and marketing initiatives. Lead and Develop Brand ManagersLead, coach and develop a team of Brand Managers operating across multiple European markets. Foster a collaborative high-performance culture focused on innovation, customer impact and commercial excellence. Drive consistency of strategic planning, execution and performance measurement across all brands. Drive Customer Engagement ExcellenceLead the development and implementation of integrated customer engagement strategies across digital and field-based channels. Ensure a seamless and consistent customer experience across multiple touchpoints. Champion innovative approaches to customer engagement and omnichannel marketing. Deliver High-Impact Marketing ProgramsOversee the development and execution of brand campaigns, customer engagement programs and strategic marketing initiatives. Ensure effective implementation across countries and customer segments. Monitor program effectiveness and continuously optimize activities based on customer insights and performance data. Support lifecycle management activities designed to maximize long-term brand performance. Collaborate across functions to ensure successful implementation of launch and growth initiatives. Partner Across the OrganisationWork closely with Commercial Operations, Commercial Excellence, Medical Affairs, Compliance and other stakeholders to ensure coordinated execution. Represent Marketing within leadership discussions, governance meetings and business reviews. Manage Marketing InvestmentsOversee portfolio marketing budgets and investment decisions. Ensure resources are allocated effectively to maximise customer impact and business performance. Balance short-term priorities with long-term portfolio growth objectives. What We're Looking For :Significant experience in pharmaceutical, biotechnology or healthcare marketing. Proven success leading brand strategy and customer engagement initiatives. Experience managing multiple brands, therapeutic areas or product portfolios (immunology experience preferred)Previous experience leading or developing marketing teams. Strong understanding of omnichannel marketing and customer engagement approaches. Strong strategic thinking and commercial acumen. Passion for improving customer experiences and driving meaningful impact in healthcare. At IQVIA, we combine data science, healthcare expertise and innovative thinking to help transform healthcare and improve outcomes for patients around the world. Work alongside industry-leading experts in Commercial Excellence, Medical Affairs and Operations. Develop and mentor a talented team of Brand Managers. If you are a marketing leader who thrives in a fast-paced, international environment and enjoys combining strategic thinking with operational excellence, we'd love to hear from you.#LI-CES#LI-CS1IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. SummaryLocation: Reading, Berkshire, United KingdomType: Full time