At a Glance
- Tasks: Lead innovative marketing strategies and campaigns for well-known FMCG brands.
- Company: Join a forward-thinking organisation that values fresh ideas and collaboration.
- Benefits: Enjoy 25 days annual leave, private healthcare, and a flexible benefits package.
- Other info: Inclusive workplace committed to diverse backgrounds and career progression.
- Why this job: Make a real impact on brand growth while developing your skills in a supportive environment.
- Qualifications: Minimum 6 years of marketing experience, ideally in FMCG or consumer goods.
The predicted salary is between 45000 - 55000 € per year.
Location: Bournemouth area | Hybrid working available
Are you a commercially focused Marketing Manager with a passion for building brands and driving growth in fast-paced FMCG environments? This is an exciting opportunity to take ownership of end-to-end brand strategy, working closely with clients, agencies and cross-functional teams to deliver impactful marketing plans that translate into measurable results.
This role offers strong exposure to senior stakeholders, the chance to influence strategic decisions, and an environment that values fresh thinking, collaboration and continuous development.
The Role
As Marketing Manager, you will lead the development and execution of integrated marketing strategies that drive sales growth and brand performance. You will manage the full marketing planning cycle, balancing creativity with data-driven decision making and budget accountability.
Key Responsibilities
- Develop and deliver marketing strategies and brand plans aligned to commercial objectives and timelines
- Optimise marketing and sales budgets through insightful analysis and strategic recommendations
- Lead integrated campaigns across advertising, PR and trade marketing via agency partners
- Monitor campaign performance, evaluate ROI and refine activity to maximise impact
- Partner with Account Managers to build and execute effective trade marketing plans
- Report regularly to clients on brand performance, KPIs and growth opportunities
- Manage budgets with a strong focus on financial control, forecasting and cost efficiency
- Lead client review meetings, driving action-focused outcomes and continuous improvement
- Create compelling presentations and storytelling materials for clients, customers and internal teams
- Develop clear and effective briefs for agencies and evaluate proposals to ensure quality and value
- Collaborate with Logistics and clients to optimise stock levels and supply continuity
- Analyse market trends, product performance and consumer behaviour to identify growth opportunities and inform NPD
- Provide performance feedback on agency partners to maintain high standards of delivery
- Lead and develop direct reports, supporting career progression and capability building
About You
You are a strategic, commercially minded marketer who thrives in a dynamic FMCG environment. You are equally comfortable analysing data, influencing stakeholders and leading creative campaigns.
Experience
- Minimum 6 years’ marketing experience, ideally within FMCG or consumer packaged goods
- Experience in Health and Beauty, OTC, licensed medicines or other regulated sectors is advantageous
- Knowledge of grocery and or pharmacy channels is preferred
- Proven success in developing and delivering high-performing brand plans
Qualifications
- Degree in a business-related subject or CIM qualification
Skills and Expertise
- Strong understanding of P&L management, ROI analysis, promotional effectiveness and cost control
- Confident user of Excel and PowerPoint to support analysis and deliver engaging presentations
- Excellent stakeholder management and influencing skills
- Strong communication skills across written and verbal channels
- Highly organised, adaptable and able to manage multiple priorities in a fast-paced environment
- Collaborative mindset with the ability to work both independently and within a team
What’s on Offer
- 25 days annual leave plus bank holidays
- Private healthcare
- Enhanced pension scheme
- Life assurance
- Additional flexible benefits package
Why Apply?
This is a fantastic opportunity to join a forward-thinking organisation where your ideas will be heard and your impact will be visible. You will work on well-known brands, collaborate with experienced teams and continuously develop your skills in a supportive and inclusive environment.
We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace where everyone can thrive.
Important Information
Applicants must have the right to work in the UK. Sponsorship is not available for this role.
Marketing Manager in Bournemouth employer: IQVIA
IQVIA is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Marketing Manager role in the Bournemouth area. With a strong emphasis on employee growth, you will have the opportunity to influence strategic decisions while working on renowned brands in a supportive environment that values fresh ideas and collaboration. The company offers competitive benefits, including private healthcare and an enhanced pension scheme, ensuring that your contributions are recognised and rewarded.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bournemouth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet with hiring managers or during interviews, bring along examples of your past work. Whether it’s a successful campaign or a killer presentation, tangible proof of your abilities can really set you apart from the competition.
✨Tip Number 3
Tailor your approach! Research the company and its brands before any meeting. Understand their current marketing strategies and think about how you can contribute. This shows that you’re not just another candidate; you’re genuinely interested in making an impact.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, drop a quick thank-you email to express your appreciation. It keeps you fresh in their minds and shows your enthusiasm for the role. Plus, it’s just good manners!
We think you need these skills to ace Marketing Manager in Bournemouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for brand building and how you’ve driven growth in previous roles. Let us know why you’re excited about this opportunity at StudySmarter.
Showcase Your Achievements:Quantify your successes! Use numbers to demonstrate how your marketing strategies have positively impacted sales or brand performance. We love seeing measurable results that back up your claims.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at IQVIA
✨Know Your Numbers
As a Marketing Manager, you'll need to demonstrate your understanding of P&L management and ROI analysis. Brush up on your financial metrics and be ready to discuss how you've optimised budgets in past roles. This shows you can balance creativity with data-driven decision making.
✨Showcase Your Campaign Success
Prepare to share specific examples of integrated campaigns you've led. Highlight the strategies you used, the results achieved, and how you measured success. This will illustrate your ability to drive brand performance and sales growth effectively.
✨Engage with Stakeholders
Since this role involves working closely with senior stakeholders, practice articulating your ideas clearly and confidently. Think about how you've influenced decisions in the past and be ready to discuss your approach to stakeholder management.
✨Be Ready for Creative Problem Solving
FMCG environments are fast-paced and often unpredictable. Prepare to discuss how you've tackled challenges creatively in previous roles. This could involve anything from adjusting marketing strategies based on market trends to collaborating with teams to optimise stock levels.
