At a Glance
- Tasks: Lead marketing strategies for innovative therapies and drive customer engagement across Europe.
- Company: Join IQVIA, a leader in transforming healthcare with data science and expertise.
- Benefits: Opportunity to influence strategy, develop a talented team, and make a real impact.
- Other info: Dynamic international environment with opportunities for growth and innovation.
- Why this job: Shape the future of healthcare marketing and improve patient experiences.
- Qualifications: Experience in pharmaceutical marketing and strong leadership skills required.
The predicted salary is between 66150 - 80850 £ per year.
Lead the Marketing Strategy for an Innovative Multi-Country Immunology & Inflammation Portfolio
IQVIA is seeking an experienced and commercially minded Marketing Lead to join a dedicated business unit supporting a leading global biopharmaceutical partner across multiple European markets. This is a unique opportunity to lead a portfolio of innovative therapies, shape customer engagement strategies, and drive marketing excellence across a complex international environment. You will lead a team of Brand Managers and work closely with Commercial Operations, Commercial Excellence, Medical Affairs and senior client stakeholders to translate strategic priorities into impactful customer engagement programmes and measurable business outcomes.
As Marketing Lead, you will play a pivotal role in portfolio strategy, brand performance, omnichannel engagement, launch readiness and marketing governance, helping to improve customer experiences and support patients through innovative healthcare solutions.
What You'll Be Doing
- Lead Portfolio Strategy and Performance
- Develop and execute integrated portfolio strategies across multiple brands and therapeutic areas.
- Drive alignment of marketing priorities, customer engagement approaches and investment decisions across the portfolio.
- Monitor portfolio performance and identify opportunities to optimise customer engagement, brand growth and business results.
- Provide strategic direction across brand plans, launch plans and marketing initiatives.
- Lead and Develop Brand Managers
- Lead, coach and develop a team of Brand Managers operating across multiple European markets.
- Establish clear objectives, priorities and development plans.
- Foster a collaborative high-performance culture focused on innovation, customer impact and commercial excellence.
- Drive consistency of strategic planning, execution and performance measurement across all brands.
- Drive Customer Engagement Excellence
- Lead the development and implementation of integrated customer engagement strategies across digital and field-based channels.
- Ensure a seamless and consistent customer experience across multiple touchpoints.
- Partner with customer-facing teams to maximise the effectiveness of engagement programmes and initiatives.
- Champion innovative approaches to customer engagement and omnichannel marketing.
- Deliver High-Impact Marketing Programmes
- Oversee the development and execution of brand campaigns, customer engagement programmes and strategic marketing initiatives.
- Ensure effective implementation across countries and customer segments.
- Monitor programme effectiveness and continuously optimise activities based on customer insights and performance data.
- Support development of compelling value propositions, customer-facing materials and engagement resources.
- Lead Product Launch and Lifecycle Activities
- Provide strategic oversight for launch planning and execution across the portfolio.
- Ensure launch readiness plans are developed and implemented effectively.
- Support lifecycle management activities designed to maximise long-term brand performance.
- Collaborate across functions to ensure successful implementation of launch and growth initiatives.
- Partner Across the Organisation
- Work closely with Commercial Operations, Commercial Excellence, Medical Affairs, Compliance and other stakeholders to ensure coordinated execution.
- Collaborate with senior client stakeholders to support business priorities and customer needs.
- Represent Marketing within leadership discussions, governance meetings and business reviews.
- Contribute to strategic planning and portfolio decision-making.
- Manage Marketing Investments
- Oversee portfolio marketing budgets and investment decisions.
- Ensure resources are allocated effectively to maximise customer impact and business performance.
- Monitor return on investment and identify opportunities for optimisation.
- Balance short-term priorities with long-term portfolio growth objectives.
What We're Looking For
- Significant experience in pharmaceutical, biotechnology or healthcare marketing.
- Proven success leading brand strategy and customer engagement initiatives.
- Experience managing multiple brands, therapeutic areas or product portfolios.
- Previous experience leading or developing marketing teams.
- Strong understanding of omnichannel marketing and customer engagement approaches.
- Experience supporting product launches and lifecycle management activities.
- Strong strategic thinking and commercial acumen.
- Excellent stakeholder management and influencing skills.
- Ability to work effectively within complex, matrixed and international environments.
- Passion for improving customer experiences and driving meaningful impact in healthcare.
Why Join IQVIA?
At IQVIA, we combine data science, healthcare expertise and innovative thinking to help transform healthcare and improve outcomes for patients around the world. This role offers the opportunity to:
- Lead a high-profile international portfolio.
- Influence strategy across multiple European markets.
- Work alongside industry-leading experts in Commercial Excellence, Medical Affairs and Operations.
- Develop and mentor a talented team of Brand Managers.
- Shape the future of customer engagement within a dynamic and growing healthcare environment.
- Make a meaningful impact on patients, healthcare professionals and healthcare systems.
If you are a marketing leader who thrives in a fast-paced, international environment and enjoys combining strategic thinking with operational excellence, we'd love to hear from you.
Marketing Lead - Brand Outsourcing and HCP Engagement in Reading employer: IQVIA LLC
IQVIA LLC is an exceptional employer located in the vibrant town of Livingston, Scotland, offering a dynamic work culture that prioritises scientific excellence and patient outcomes. Employees benefit from comprehensive training and development opportunities, fostering personal and professional growth within the clinical lab services sector. With a strong emphasis on teamwork and innovation, IQVIA provides a rewarding environment for those looking to make a meaningful impact in healthcare.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - Brand Outsourcing and HCP Engagement in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IQVIA LLC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IQVIA LLC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IQVIA LLC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IQVIA LLC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - Brand Outsourcing and HCP Engagement in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IQVIA LLC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IQVIA LLC:Show us that you’ve done your homework! In your application, briefly mention what you admire about IQVIA LLC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IQVIA LLC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IQVIA LLC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IQVIA LLC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
