At a Glance
- Tasks: Lead marketing strategies and campaigns to drive brand growth and sales performance.
- Company: Dynamic FMCG company in Bournemouth with a focus on innovation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional development.
- Other info: Exciting environment with strong career progression and exposure to senior stakeholders.
- Why this job: Make a real impact on brand strategy and collaborate with creative teams.
- Qualifications: 6+ years in marketing, preferably in FMCG or consumer goods.
The predicted salary is between 50000 - 60000 £ per year.
Bournemouth, United Kingdom | Full time | Hybrid
Location: Bournemouth area | Hybrid working available
Are you a commercially focused Marketing Manager with a passion for building brands and driving growth in fast-paced FMCG environments? This is an exciting opportunity to take ownership of end-to-end brand strategy, working closely with clients, agencies and cross‑functional teams to deliver impactful marketing plans that translate into measurable results. This role offers strong exposure to senior stakeholders, the chance to influence strategic decisions, and an environment that values fresh thinking, collaboration and continuous development.
The Role
- As Marketing Manager, you will lead the development and execution of integrated marketing strategies that drive sales growth and brand performance.
- You will manage the full marketing planning cycle, balancing creativity with data‑driven decision making and budget accountability.
Key Responsibilities
- Develop and deliver marketing strategies and brand plans aligned to commercial objectives and timelines.
- Optimise marketing and sales budgets through insightful analysis and strategic recommendations.
- Lead integrated campaigns across advertising, PR and trade marketing via agency partners.
- Monitor campaign performance, evaluate ROI and refine activity to maximise impact.
- Partner with Account Managers to build and execute effective trade marketing plans.
- Report regularly to clients on brand performance, KPIs and growth opportunities.
- Manage budgets with a strong focus on financial control, forecasting and cost efficiency.
- Lead client review meetings, driving action‑focused outcomes and continuous improvement.
- Create compelling presentations and storytelling materials for clients, customers and internal teams.
- Develop clear and effective briefs for agencies and evaluate proposals to ensure quality and value.
- Collaborate with Logistics and clients to optimise stock levels and supply continuity.
- Analyse market trends, product performance and consumer behaviour to identify growth opportunities and inform NPD.
- Provide performance feedback on agency partners to maintain high standards of delivery.
- Lead and develop direct reports, supporting career progression and capability building.
About You
You are a strategic, commercially minded marketer who thrives in a dynamic FMCG environment. You are equally comfortable analysing data, influencing stakeholders and leading creative campaigns.
Experience
- Minimum 6 years’ marketing experience, ideally within FMCG or consumer packaged goods.
- Experience in Health and Beauty, OTC, licensed medicines or other regulated sectors is advantageous.
- Knowledge of grocery and or pharmacy channels is preferred.
- Proven success in developing and delivering high‑performing brand plans.
Qualifications
- Degree in a business‑related subject or CIM qualification.
Skills and Expertise
Strong understanding of P.
Marketing Manager employer: IQVIA Argentina
Join a dynamic and innovative team in Bournemouth as a Marketing Manager, where your creativity and strategic thinking will be valued in a collaborative work culture. With a strong focus on employee growth and development, this role offers the opportunity to influence key business decisions while working in a hybrid environment that promotes work-life balance. Enjoy competitive benefits and the chance to lead impactful marketing campaigns in a fast-paced FMCG sector, making a real difference to brand performance and sales growth.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those in FMCG. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing campaigns and results. When you get that interview, having tangible examples will make you stand out from the crowd.
✨Tip Number 3
Prepare for the unexpected! Research common interview questions for Marketing Managers and practice your answers. But also be ready for curveballs – think on your feet and show them your creative side!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing applications directly from candidates who are passionate about joining us. Plus, it shows you're keen and proactive!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for brand building and growth, and explain why you're the perfect fit for this role. Let us know what excites you about working with StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your marketing strategies have driven sales growth or improved brand performance. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at IQVIA Argentina
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its market position. Understand their recent campaigns, target audience, and competitors. This will not only show your enthusiasm but also help you discuss how your experience aligns with their goals.
✨Prepare Data-Driven Examples
Since this role requires a balance of creativity and data analysis, come prepared with specific examples of past campaigns you've led. Highlight the strategies you used, the data you analysed, and the measurable results achieved. This will demonstrate your ability to drive growth effectively.
✨Showcase Your Collaborative Spirit
This position involves working closely with various teams and stakeholders. Be ready to share experiences where you successfully collaborated with others, whether it was with agencies, clients, or internal teams. Emphasise your communication skills and how you foster teamwork.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions that show your interest in the role and the company. Inquire about their current marketing challenges, future campaigns, or how they measure success. This not only shows your engagement but also helps you gauge if the company is the right fit for you.
