At a Glance
- Tasks: Lead marketing strategies and campaigns to drive brand growth and sales performance.
- Company: Dynamic FMCG company focused on innovation and collaboration.
- Benefits: 25 days leave, enhanced pension, life assurance, and flexible benefits.
- Other info: Inclusive workplace that values fresh ideas and career development.
- Why this job: Make a real impact on well-known brands in a supportive environment.
- Qualifications: 6+ years in marketing, ideally in FMCG or consumer goods.
The predicted salary is between 45000 - 55000 £ per year.
Bournemouth, United Kingdom | Full time | Hybrid
Location: Bournemouth area | Hybrid working available
Are you a commercially focused Marketing Manager with a passion for building brands and driving growth in fast-paced FMCG environments? This is an exciting opportunity to take ownership of end-to-end brand strategy, working closely with clients, agencies and cross‑functional teams to deliver impactful marketing plans that translate into measurable results. This role offers strong exposure to senior stakeholders, the chance to influence strategic decisions, and an environment that values fresh thinking, collaboration and continuous development.
The Role
As Marketing Manager, you will lead the development and execution of integrated marketing strategies that drive sales growth and brand performance. You will manage the full marketing planning cycle, balancing creativity with data‑driven decision making and budget accountability.
Key Responsibilities
- Develop and deliver marketing strategies and brand plans aligned to commercial objectives and timelines
- Optimise marketing and sales budgets through insightful analysis and strategic recommendations
- Lead integrated campaigns across advertising, PR and trade marketing via agency partners
- Monitor campaign performance, evaluate ROI and refine activity to maximise impact
- Partner with Account Managers to build and execute effective trade marketing plans
- Report regularly to clients on brand performance, KPIs and growth opportunities
- Manage budgets with a strong focus on financial control, forecasting and cost efficiency
- Lead client review meetings, driving action‑focused outcomes and continuous improvement
- Create compelling presentations and storytelling materials for clients, customers and internal teams
- Develop clear and effective briefs for agencies and evaluate proposals to ensure quality and value
- Collaborate with Logistics and clients to optimise stock levels and supply continuity
- Analyse market trends, product performance and consumer behaviour to identify growth opportunities and inform NPD
- Provide performance feedback on agency partners to maintain high standards of delivery
- Lead and develop direct reports, supporting career progression and capability building
About You
You are a strategic, commercially minded marketer who thrives in a dynamic FMCG environment. You are equally comfortable analysing data, influencing stakeholders and leading creative campaigns.
Experience
- Minimum 6 years’ marketing experience, ideally within FMCG or consumer packaged goods
- Experience in Health and Beauty, OTC, licensed medicines or other regulated sectors is advantageous
- Knowledge of grocery and or pharmacy channels is preferred
- Proven success in developing and delivering high‑performing brand plans
Qualifications
- Degree in a business‑related subject or CIM qualification
Skills and Expertise
- Strong understanding of P&L management, ROI analysis, promotional effectiveness and cost control
- Confident user of Excel and PowerPoint to support analysis and deliver engaging presentations
- Excellent stakeholder management and influencing skills
- Strong communication skills across written and verbal channels
- Highly organised, adaptable and able to manage multiple priorities in a fast‑paced environment
- Collaborative mindset with the ability to work both independently and within a team
What’s on Offer
- 25 days annual leave plus bank holidays
- Enhanced pension scheme
- Life assurance
- Additional flexible benefits package
Why Apply?
This is a fantastic opportunity to join a forward‑thinking organisation where your ideas will be heard and your impact will be visible. You will work on well‑known brands, collaborate with experienced teams and continuously develop your skills in a supportive and inclusive environment. We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace where everyone can thrive. Applicants must have the right to work in the UK. Sponsorship is not available for this role.
Marketing Manager in Bournemouth employer: IQVIA Argentina
Join a dynamic and innovative team in Bournemouth as a Marketing Manager, where your strategic insights and creative campaigns will drive brand growth in the fast-paced FMCG sector. Enjoy a supportive work culture that values collaboration and continuous development, alongside competitive benefits such as enhanced pension schemes and flexible working options. This role not only offers the chance to influence key business decisions but also provides ample opportunities for personal and professional growth within a forward-thinking organisation.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Bournemouth
✨Network Like a Pro
Get out there and connect with people in the industry! Attend marketing events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings before they’re even advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share your past successes and how you’ve driven growth in previous roles. Use specific examples that highlight your strategic thinking and creativity.
✨Tailor Your Approach
Every company is different, so make sure you tailor your pitch to fit their culture and values. Research the company’s brand and recent campaigns, and be ready to discuss how you can contribute to their goals.
✨Apply Through Our Website
Don’t forget to check out our website for the latest job openings! Applying directly through us not only shows your interest but also gives you a better chance of being noticed by hiring managers.
We think you need these skills to ace Marketing Manager in Bournemouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role. Highlight your experience in FMCG and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for brand building and how you’ve driven growth in previous roles. Let us know why you’re excited about this opportunity at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics to demonstrate how your marketing strategies have positively impacted sales and brand performance. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at IQVIA Argentina
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand and its market position. Understand their current marketing strategies, recent campaigns, and how they align with consumer behaviour. This will not only show your enthusiasm but also help you discuss how you can contribute to their goals.
✨Prepare Data-Driven Examples
Since this role requires a strong focus on data-driven decision making, come prepared with specific examples from your past experiences. Highlight how you've used data to optimise marketing strategies or improve ROI. This will demonstrate your analytical skills and ability to drive results.
✨Showcase Your Stakeholder Management Skills
Be ready to discuss how you've successfully managed relationships with various stakeholders in previous roles. Prepare anecdotes that illustrate your influencing skills and how you've navigated challenges to achieve collaborative outcomes. This is crucial for a role that involves working closely with clients and cross-functional teams.
✨Craft Engaging Presentations
Since you'll need to create compelling presentations, practice delivering a brief presentation about a successful campaign you've led. Focus on storytelling techniques that highlight your strategic thinking and creativity. This will give the interviewers a taste of your communication style and how you can engage an audience.
