At a Glance
- Tasks: Lead brand strategy and execute marketing plans in a fast-paced FMCG environment.
- Company: Join a forward-thinking organisation with a focus on collaboration and fresh ideas.
- Benefits: Enjoy 25 days annual leave, enhanced pension, life assurance, and flexible benefits.
- Other info: Inclusive workplace that values diverse backgrounds and offers career progression.
- Why this job: Make a real impact on well-known brands while developing your skills.
- Qualifications: 6+ years in marketing, ideally in FMCG; strong analytical and creative skills required.
The predicted salary is between 50000 - 65000 £ per year.
Location: Bournemouth area | Hybrid working available
Are you a commercially focused Marketing Manager with a passion for building brands and driving growth in fast-paced FMCG environments? This is an exciting opportunity to take ownership of end-to-end brand strategy, working closely with clients, agencies and cross‑functional teams to deliver impactful marketing plans that translate into measurable results. This role offers strong exposure to senior stakeholders, the chance to influence strategic decisions, and an environment that values fresh thinking, collaboration and continuous development.
The Role
As Marketing Manager, you will lead the development and execution of integrated marketing strategies that drive sales growth and brand performance. You will manage the full marketing planning cycle, balancing creativity with data‑driven decision making and budget accountability.
Key Responsibilities
- Develop and deliver marketing strategies and brand plans aligned to commercial objectives and timelines
- Optimise marketing and sales budgets through insightful analysis and strategic recommendations
- Lead integrated campaigns across advertising, PR and trade marketing via agency partners
- Monitor campaign performance, evaluate ROI and refine activity to maximise impact
- Partner with Account Managers to build and execute effective trade marketing plans
- Report regularly to clients on brand performance, KPIs and growth opportunities
- Manage budgets with a strong focus on financial control, forecasting and cost efficiency
- Lead client review meetings, driving action‑focused outcomes and continuous improvement
- Create compelling presentations and storytelling materials for clients, customers and internal teams
- Develop clear and effective briefs for agencies and evaluate proposals to ensure quality and value
- Collaborate with Logistics and clients to optimise stock levels and supply continuity
- Analyse market trends, product performance and consumer behaviour to identify growth opportunities and inform NPD
- Provide performance feedback on agency partners to maintain high standards of delivery
- Lead and develop direct reports, supporting career progression and capability building
About You
You are a strategic, commercially minded marketer who thrives in a dynamic FMCG environment. You are equally comfortable analysing data, influencing stakeholders and leading creative campaigns.
Experience
- Minimum 6 years’ marketing experience, ideally within FMCG or consumer packaged goods
- Experience in Health and Beauty, OTC, licensed medicines or other regulated sectors is advantageous
- Knowledge of grocery and or pharmacy channels is preferred
- Proven success in developing and delivering high‑performing brand plans
Qualifications
- Degree in a business‑related subject or CIM qualification
Skills and Expertise
- Strong understanding of P&L management, ROI analysis, promotional effectiveness and cost control
- Confident user of Excel and PowerPoint to support analysis and deliver engaging presentations
- Excellent stakeholder management and influencing skills
- Strong communication skills across written and verbal channels
- Highly organised, adaptable and able to manage multiple priorities in a fast‑paced environment
- Collaborative mindset with the ability to work both independently and within a team
What’s on Offer
- 25 days annual leave plus bank holidays
- Enhanced pension scheme
- Life assurance
- Additional flexible benefits package
Why Apply?
This is a fantastic opportunity to join a forward‑thinking organisation where your ideas will be heard and your impact will be visible. You will work on well‑known brands, collaborate with experienced teams and continuously develop your skills in a supportive and inclusive environment. We welcome applications from candidates of all backgrounds and are committed to creating an inclusive workplace where everyone can thrive. Applicants must have the right to work in the UK. Sponsorship is not available for this role.
Hybrid FMCG Brand & Growth Marketing Manager in Bournemouth employer: IQVIA Argentina
Join a dynamic and innovative team in Bournemouth as a Hybrid FMCG Brand & Growth Marketing Manager, where your strategic insights and creative flair will drive brand success. Enjoy a supportive work culture that prioritises collaboration, continuous development, and the opportunity to influence key business decisions while working on renowned brands. With competitive benefits including 25 days of annual leave and an enhanced pension scheme, this role offers a rewarding environment for professional growth and impactful contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Hybrid FMCG Brand & Growth Marketing Manager in Bournemouth
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, bring along a portfolio of your best work. Include case studies that highlight your success in brand strategy and growth marketing. This will help you stand out and demonstrate your value.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will not only impress your interviewers but also help you tailor your answers to show how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team. Let’s make it happen together!
We think you need these skills to ace Hybrid FMCG Brand & Growth Marketing Manager in Bournemouth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Hybrid FMCG Brand & Growth Marketing Manager. Highlight your experience in FMCG, brand strategy, and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can drive growth in a fast-paced environment. Be sure to mention specific achievements that demonstrate your marketing prowess.
Showcase Your Analytical Skills:Since this role involves data-driven decision making, don’t shy away from showcasing your analytical skills. Include examples of how you've used data to optimise marketing strategies or improve ROI in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Let’s get started!
How to prepare for a job interview at IQVIA Argentina
✨Know Your Brand Inside Out
Before the interview, dive deep into the brands you'll be working with. Understand their market position, target audience, and recent campaigns. This knowledge will help you demonstrate your passion and strategic thinking during the conversation.
✨Showcase Your Data Skills
Since this role involves a lot of data-driven decision making, be prepared to discuss how you've used data in past marketing strategies. Bring examples of how your analysis led to successful campaigns or optimised budgets, as this will highlight your analytical prowess.
✨Prepare for Stakeholder Scenarios
Given the emphasis on stakeholder management, think of scenarios where you've influenced decisions or collaborated with cross-functional teams. Be ready to share specific examples that showcase your communication skills and ability to drive action-focused outcomes.
✨Craft Engaging Presentations
As you'll need to create compelling presentations, practice summarising your ideas clearly and engagingly. Use visuals if possible, and be ready to explain how you would present brand performance and growth opportunities to clients and internal teams.
