Job Title: Digital Content Producer
Reports to: Marketing Director – Defence
Location: London, UK (Hybrid)
A Little About Us
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading \" must-attend” events in every industry.
Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
Which Team Will You Join?
Our Defence division is home to three leading brands: Defence iQ, IDGA and Automotive IQ, bringing together a global community of more than 450,000 industry professionals. Every year, we deliver 40+ market-leading conferences across Europe and the US, alongside webinars, virtual events, research reports and digital content that keep our audiences informed throughout the year.
What You’ll Do
As an experienced content producer with a passion for writing, you will be responsible for planning, producing and optimising high-value digital content across a variety of media that addresses the challenges and priorities of our defence and automotive audiences.
You will work across editorial content, research reports and digital events; creating commercially valuable products that engage our communities, generate qualified leads and support the growth of our live event portfolio.
• Producing engaging articles, whitepapers, research reports, interviews, webinars, virtual events and other digital content based on in-depth research and conversations with senior industry stakeholders
• Planning and delivering commercially viable digital content products that support audience growth, generate qualified leads and align with our in-person event portfolio
• Working closely with event producers, marketing managers and sales teams to ensure content aligns with editorial priorities, audience needs and commercial objectives
• Managing content schedules to ensure projects are delivered to a consistently high standard, on time and against agreed deadlines
• Monitoring content and campaign performance using audience engagement, lead generation and commercial metrics, applying insights to continuously improve future content
• Supporting marketing campaigns by creating compelling content assets that increase registrations, community engagement and brand awareness
• Building and maintaining relationships with industry influencers, speakers, sponsors and community members to source content, strengthen our market position and enhance brand credibility
• Representing our brands across channels such as LinkedIn and X, helping grow our online communities and positioning Defence iQ, IDGA and Automotive iQ as a trusted industry voice
What We’re Looking For
• 3+ years' experience producing high-quality digital content, with the ability to turn complex topics into engaging and accessible articles, reports, interviews, digital events and other content formats
• Experience producing conferences, webinars, virtual events, research reports or other commercially focused digital content products
• A commercial mindset, with an understanding of how content contributes to audience growth, lead generation, event performance and revenue
• Excellent copywriting, editorial and communication skills, with the ability to adapt tone and style for different audiences and channels
• Confidence using LinkedIn, X and other digital platforms to build personal brand, grow audiences and increase overall brand visibility
• A strong understanding of SEO/GEO best practices and content optimisation
• Excellent organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
• A collaborative approach and the ability to build effective working relationships across editorial, marketing, production and sales teams
• Experience within defence, automotive, B2B publishing, conferences, events, exhibitions or membership organisations is desirable
Training & Development
Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.
Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, bonus scheme and benefits. Also IQPC’s Marketing and Content team is renowned for its global career development programme.
