At a Glance
- Tasks: Create engaging online content for B2B audiences, including articles and reports.
- Company: IQPC is a global leader in tailored conferences and digital content for business executives.
- Benefits: Enjoy hybrid work, competitive salary, bonuses, and extensive training opportunities.
- Why this job: Join a dynamic team that values creativity and offers real career progression.
- Qualifications: 2+ years of content creation experience with strong communication and SEO skills.
- Other info: Collaborate with industry leaders and enhance your profile on social media.
The predicted salary is between 28800 - 48000 ÂŁ per year.
A Little About Us
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading "must-attend” events in every industry.
Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
Which Team Will You Join?
IQPC Exchange organises exclusive, invitation-only events for senior business leaders across a range of industries such as legal, customer experience and data. These events are designed to help executives address real business challenges through strategic presentations, interactive discussions, and personalised one-to-one meetings. Each event encourages high-level networking between decision-makers, with tailored agendas based on individual objectives. The events typically last around two and a half days and often include private boardroom sessions, expert consultations, and curated networking opportunities.
What You’ll Do
- As an experienced content writer, you will be responsible for managing and producing online content that addresses the challenges and goals of our B2B audience. This includes generating exceptional content through your own research and engaging with industry stakeholders and influencers.
- Produce impactful content: Develop engaging articles, whitepapers, reports, interviews, and other digital content based on in-depth research and discussions with key industry influencers.
- Collaborate for success: Work closely with event producers, marketing managers, and stakeholders to ensure content aligns with our commercial and community goals.
- Drive brand awareness: Represent our brand as a trusted voice on platforms such as LinkedIn and Twitter, building relationships with industry thought leaders and influencers.
- Manage content calendars: Take ownership of the content calendar, ensuring timely delivery of high-quality content for our events, partnerships, and community initiatives.
- Measure and optimise: Regularly review the performance of your content, using data-driven insights to optimise future projects and identify new opportunities.
- Contribute to growth: Collaborate with marketing and sales to maximize the impact of your content across campaigns, driving both event participation and community engagement.
- Relationship building: Build and nurture relationships with industry influencers, thought leaders, speakers, sponsors, and community members to enhance brand credibility and authority.
What We’re Looking For
- Proven content creation experience: at least 2 years’ experience preferred, with the ability to creatively convey technical information into accessible, engaging content.
- Outstanding communication skills: Exceptional copywriting and editorial skills, with the ability to adapt your style for different audiences and formats.
- Social media savvy: Confidence in using LinkedIn, Twitter, and other platforms effectively to build your profile and the brand’s presence in the industry.
- SEO expertise: Strong understanding of SEO best practices to enhance visibility and drive organic growth.
- Collaborative mindset: A team player who can connect ideas and outcomes whilst working effectively with a variety of departments and seniority levels.
- Strong organisational skills: Ability to manage multiple projects and tight deadlines within a fast-paced, dynamic environment.
- Industry knowledge: Experience within B2B publishing, conferences, events, exhibitions, or a membership organisation is also desirable.
Training & Development
Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development. Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, bonus scheme, and benefits. IQPC Exchange’s Marketing and Content team is renowned for its global career development programme.
Online Content Writer employer: IQPC
Contact Detail:
IQPC Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Online Content Writer
✨Tip Number 1
Familiarise yourself with the latest trends in B2B content writing and the specific industries IQPC Exchange focuses on. This will not only help you understand the audience better but also allow you to create relevant and engaging content that resonates with their needs.
✨Tip Number 2
Engage with industry influencers on platforms like LinkedIn and Twitter. By commenting on their posts and sharing insightful content, you can build relationships that may benefit you during the application process and beyond.
✨Tip Number 3
Showcase your SEO skills by optimising your online presence. Create a personal blog or portfolio where you apply SEO best practices, demonstrating your ability to drive organic traffic and enhance visibility—key skills for the Online Content Writer role.
✨Tip Number 4
Network with current or former employees of IQPC Exchange. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach and stand out during the selection process.
We think you need these skills to ace Online Content Writer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content creation, particularly in B2B environments. Emphasise your ability to convey technical information in an engaging manner, as this is crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, demonstrate your understanding of IQPC's mission and how your skills align with their goals. Mention specific examples of your past work that showcase your writing abilities and collaboration with stakeholders.
Showcase Your Online Presence: Include links to your published articles or a portfolio showcasing your writing style and expertise. Highlight your social media presence, especially on platforms like LinkedIn and Twitter, to illustrate your ability to engage with industry influencers.
Highlight SEO Knowledge: Since SEO expertise is important for this role, mention any relevant experience you have with SEO best practices. Provide examples of how you've used SEO strategies to enhance content visibility and drive engagement.
How to prepare for a job interview at IQPC
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples that demonstrate your ability to create engaging and accessible content. Tailor these samples to reflect the B2B audience and industry topics relevant to IQPC.
✨Research the Company and Industry
Familiarise yourself with IQPC's events, target audience, and recent industry trends. This knowledge will help you discuss how your skills can contribute to their goals and show your genuine interest in the role.
✨Demonstrate Collaboration Skills
Be ready to discuss examples of how you've successfully worked with different teams or stakeholders in the past. Highlight your ability to adapt your communication style to suit various audiences.
✨Prepare for SEO and Social Media Questions
Brush up on your understanding of SEO best practices and be prepared to discuss how you would leverage social media platforms like LinkedIn and Twitter to enhance brand visibility and engagement.