At a Glance
- Tasks: Create and execute innovative marketing strategies for exciting events.
- Company: Join a dynamic team at IQPC, a leader in global event marketing.
- Benefits: Enjoy hybrid work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and career advancement.
- Why this job: Make an impact by shaping the future of industry events and partnerships.
- Qualifications: 5+ years in marketing with a focus on B2B events and digital strategies.
The predicted salary is between 36000 - 44000 £ per year.
A Little About Us
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading “must-attend” events in every industry. Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
What Will I Be Working On?
- Formulating and executing targeted marketing strategies for your event portfolio, not just specific to the event but how we can market the events as a portfolio to the community.
- Forging mutually beneficial annual marketing partnerships with associations and publications that strengthen the event portfolio reputation and exposure.
- Establishing effective working relationships with speakers and sponsors to gain their buy-in to promote our events through podcasts, webinars and webcasts.
- Utilising a full range of online marketing tactics, including social media, SEO and PPC.
- Nurturing customers up the advocacy ladder by engaging them with tailored marketing copy.
- Preparing all promotional copy and collateral.
- Establishing close working relationships with our sponsorship clients.
- Working closely with other internal departments to achieve project objectives.
- Hitting agreed targets for direct revenue generation and lead generation whilst closely managing the event marketing budget.
What Can I Bring to the Team
- Educated to degree level 2:1 or equivalent working experience - ideally within marketing or communications.
- 5+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation.
- A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain.
- Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis.
- Experience with digital marketing (SEO & SEM, social media etc.).
- Exceptional interpersonal skills.
- An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels.
- A creative problem-solver who will dig into the details before making decisions.
- Commercial mindset – Experience in managing budgets and ROI for maximum profit gain.
- Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day.
- Is a creative problem-solver, detail focused and analytically inclined.
- Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed.
- Self-driven, results-oriented, with a positive outlook.
- Keen for new experiences, responsibility and accountability.
- Ability to travel internationally when required.
Senior Event Marketing Manager in London employer: IQPC
At IQPC, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Bristol office provides a hybrid working environment, allowing for flexibility while you engage in meaningful B2B event sales within the rapidly evolving microelectronics sector. With structured training, mentorship from seasoned leaders, and clear pathways for career advancement, we empower our employees to thrive and build rewarding careers in a supportive and ambitious atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Event Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IQPC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IQPC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IQPC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IQPC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Event Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IQPC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IQPC:Show us that you’ve done your homework! In your application, briefly mention what you admire about IQPC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IQPC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IQPC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IQPC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
