At a Glance
- Tasks: Create innovative marketing strategies and manage exciting events worldwide.
- Company: Join a dynamic, inclusive company that values creativity and collaboration.
- Benefits: Competitive salary, profit sharing, career progression, and extensive training.
- Other info: Enjoy a fun culture with global career development opportunities.
- Why this job: Make an impact in a fast-paced environment while developing your marketing skills.
- Qualifications: 3-4 years of marketing experience, strong communication, and creative problem-solving skills.
The predicted salary is between 40000 - 50000 £ per year.
About the Company
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading "must-attend” events in every industry. Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
About the Role
As an experienced marketer, you’ll already know that typical days can vary, but here’s a summary of what you can expect as our Events Marketing Manager:
Responsibilities
- Developing outstanding and creative marketing strategies for your portfolio; you will have complete bottom-line marketing responsibility for every event you work on.
- Working across a variety of channels to identify new prospects and increase brand awareness including but not limited to email marketing, social media, SEO and PPC.
- Take the lead in creating and managing long-term and effective partnerships with leading associations, publications and influencers globally.
- Proactively nurture all prospects and past customers to increase revenue and deliver on targets.
- Preparing enticing and informative copy from event launch to event end; testing new ways to communicate to our key audiences and reporting on successes.
- Establishing close working relationships with key stakeholders including our expert speakers and innovative sponsors to gain their buy-in to promote our events through their networks.
- Enthusiastically reviewing the impact of marketing campaigns and activities and using this data to identify future opportunities or challenges.
Qualifications
- 3-4+ years’ marketing experience preferred, ideally gained within B2B publishing, conferences, events, exhibitions or a membership organisation.
Required Skills
- Have a proven track record of effectively managing marketing campaigns including email marketing, social media, stakeholder engagement, media partners, data management and analysis.
- An exceptional communicator and team player who can clearly connect ideas, and outcomes whilst working effectively with a variety of departments and seniority levels.
- Excellent copy writing across a variety of mediums that excites our community and encourages them to engage with our events.
- A data-driven and commercial mindset with experience in managing marketing budgets effectively and delivering ROI for maximum profit gain.
- A creative problem-solver who will dig into the details before making decisions.
- Ambition to not only meet but exceed lead and revenue targets, working with the team to achieve this will excite you every day.
- Ability to work independently and manage tight deadlines as well as the occasional curveball, where needed.
- Ability to travel internationally when required.
Preferred Skills
Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.
Pay range and compensation package
Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, profit scheme and benefits. Also IQPC’s Marketing team is renowned for its global career development programme.
Equal Opportunity Statement
IQPC is committed to diversity and inclusivity.
Event Marketing Manager in London employer: IQPC
At IQPC, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and collaboration thrive. As an Event Marketing Manager, you will benefit from extensive training and genuine opportunities for career progression in a fast-paced international environment, all while enjoying a competitive salary and profit-sharing scheme. Join us to make a meaningful impact in the events industry and grow alongside a team that values your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Event Marketing Manager in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meet-ups to connect with potential employers and fellow marketers. Don’t be shy—introduce yourself and share your passion for event marketing!
✨Tip Number 2
Showcase your creativity! Create a personal marketing project or campaign that highlights your skills. Share it on social media or your portfolio to grab the attention of hiring managers.
✨Tip Number 3
Follow up after interviews! A quick thank-you email can go a long way in leaving a positive impression. Mention something specific from your conversation to show you were engaged and interested.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining our team. Plus, it’s a great way to stay updated on new opportunities and company news.
We think you need these skills to ace Event Marketing Manager in London
Some tips for your application 🫡
Show Your Creative Side:As an Event Marketing Manager, creativity is key! Make sure your application reflects your innovative marketing strategies. Use engaging language and showcase your unique approach to past campaigns.
Tailor Your Copy:We love a good story! When writing your application, tailor your copy to highlight your experience in B2B marketing and events. Use examples that resonate with our mission at IQPC and demonstrate how you can contribute.
Data-Driven Decisions:Don’t forget to mention your data-driven mindset! Highlight any experiences where you've used analytics to improve marketing outcomes. This shows us you’re not just creative but also strategic in your approach.
Apply Through Our Website:Ready to take the plunge? We encourage you to apply through our website for a seamless experience. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at IQPC
✨Know Your Marketing Strategies
Make sure you brush up on the latest marketing strategies, especially in B2B environments. Be ready to discuss your past campaigns and how you’ve creatively tackled challenges. This will show that you’re not just familiar with the basics but can also think outside the box.
✨Showcase Your Communication Skills
As an Event Marketing Manager, communication is key. Prepare examples of how you've effectively engaged with stakeholders, crafted compelling copy, or collaborated with teams. Practising your responses can help you articulate your thoughts clearly during the interview.
✨Be Data-Driven
IQPC values a data-driven mindset, so come prepared with metrics from your previous campaigns. Discuss how you’ve used data to inform decisions and improve ROI. This will demonstrate your analytical skills and ability to deliver results.
✨Emphasise Your Adaptability
The role requires managing tight deadlines and unexpected challenges. Share stories that highlight your problem-solving skills and adaptability. Showing that you can handle curveballs will make you stand out as a candidate who thrives in a dynamic environment.
