At a Glance
- Tasks: Drive new business by engaging decision-makers and generating leads for exciting B2B events.
- Company: Join IQPC, a global leader in high-impact B2B event production.
- Benefits: Structured training, career progression, and a vibrant team culture.
- Other info: Diverse and inclusive workplace with opportunities for growth.
- Why this job: Kickstart your sales career while making connections in the dynamic events industry.
- Qualifications: Sales experience preferred; strong communication and motivation are key.
The predicted salary is between 30000 - 40000 £ per year.
At IQPC, we deliver high-impact, insight-led B2B events that connect senior decision-makers with solution providers globally. With over 1,500 events annually and offices in New York, Berlin, Singapore and beyond, we are a global leader in conference production and commercial event delivery. Our Customer Contact Week Europe (CCW Europe) portfolio focuses on customer experience (CX), contact centres, AI, and digital transformation—bringing together senior leaders through large-scale conferences and curated Exchange formats.
About the Role
We are hiring a commercially driven Business Development Executive to join our London-based CCW Europe team. This role is focused on new business prospecting and pipeline generation across the portfolio. You’ll identify target clients, engage senior decision-makers, and secure qualified meetings for the Sponsorship Sales team. Reporting to the Divisional Sales Director, you’ll receive structured training and development while having the autonomy to drive your own activity and results. You’ll play a key role in supporting the growth of the portfolio. This is an excellent entry point into high-value B2B sales, with a clear progression path into a Sponsorship Sales role.
Responsibilities
- New Business Prospecting & Lead Generation
- Identify and research target companies across CX, AI, SaaS, BPO, CDP and consulting sectors
- Conduct outbound outreach via phone, email, and LinkedIn
- Generate and qualify leads for the sales team
- Appointment Setting
- Book high-quality meetings between prospects and Sponsorship Sales Managers
- Clearly communicate the value of CCW Europe events
- Maintain a consistent pipeline of meetings
- Market Research & Targeting
- Stay up to date with industry trends, competitors, and key players
- Build and manage targeted prospect lists aligned to event strategy
- Accurately track outreach, leads, and meetings in CRM systems
- Maintain high-quality data and report on activity metrics
- Work closely with the sales team on target accounts and conversion strategy
- Share feedback and insights from market engagement
Qualifications
- Minimum 6 months’ experience in sales, business development, lead generation, or a customer-facing role (B2B preferred but not essential)
- Strong communication skills, particularly over phone and email
- Confidence in outbound prospecting
- Highly motivated, resilient, and target-driven
- Organised with strong follow-up and time management skills
- Eagerness to learn and progress into a sales career
- Exposure to events, media, or technology sectors
- Experience with LinkedIn outreach or sales tools
Equal Opportunity Statement
IQPC is committed to diversity and inclusivity in the workplace.
Business Development Executive - Sponsorship Sales in London employer: IQPC
At IQPC, we pride ourselves on being an excellent employer, offering a vibrant and inclusive work culture that empowers our employees to thrive. As a Digital Content Producer in London, you'll benefit from extensive training and development opportunities, a competitive salary, and a dynamic environment that fosters creativity and collaboration. Join us to make a meaningful impact in the defence and automotive sectors while enjoying the perks of hybrid working and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Executive - Sponsorship Sales in London
✨Tip Number 1
Get to know the company inside out! Research IQPC's events, especially the CCW Europe portfolio. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Use LinkedIn to connect with current employees and industry leaders. Engaging with them can give you insights and potentially lead to referrals—plus, it shows you're proactive!
✨Tip Number 3
Practice your pitch! Whether it's over the phone or in person, being able to clearly communicate the value of CCW Europe events is crucial. Role-play with friends or family to build your confidence.
✨Tip Number 4
Stay organised! Keep track of your outreach efforts and follow-ups. A well-maintained CRM system can help you manage your leads and ensure you never miss an opportunity to connect.
We think you need these skills to ace Business Development Executive - Sponsorship Sales in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Executive role. Highlight any relevant experience in sales, lead generation, or customer-facing roles. We want to see how your skills align with our focus on new business prospecting and pipeline generation.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how you can contribute to our CCW Europe team. Be sure to mention your motivation for working in B2B sales and your eagerness to learn and grow with us.
Showcase Your Communication Skills:Since strong communication is key for this role, make sure your application reflects that. Use clear and concise language, and don’t shy away from showing your personality. We love candidates who can engage effectively over email and phone!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re proactive—something we really value at StudySmarter!
How to prepare for a job interview at IQPC
✨Know Your Stuff
Before the interview, dive deep into IQPC's portfolio, especially the CCW Europe events. Understand their focus on customer experience, AI, and digital transformation. This knowledge will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales abilities, particularly in lead generation and appointment setting. Be ready to discuss how you've successfully engaged decision-makers and generated leads in previous roles.
✨Be Ready for Role-Play
Expect some role-play scenarios during the interview where you might need to demonstrate your outbound prospecting skills. Practise how you would approach a potential client over the phone or via email, focusing on clearly communicating value.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s strategy, the sales team’s goals, and how they measure success. This shows your genuine interest in the role and helps you understand how you can align your efforts with their objectives.
