At a Glance
- Tasks: Create engaging digital content for defence and automotive audiences across various media.
- Company: Join a dynamic, inclusive company known for its market-leading events and content.
- Benefits: Competitive salary, bonus scheme, extensive training, and career progression opportunities.
- Other info: Work in a fun culture with global career development and training support.
- Why this job: Make an impact in a fast-paced environment while developing your skills and career.
- Qualifications: 3+ years of experience in producing high-quality digital content and strong organisational skills.
Reports to: Marketing Director – Defence
Location: London, UK (Hybrid)
IQPC provides business executives worldwide with access to tailored conferences, large-scale events, virtual events, and digital content, keeping them up-to-date with industry trends, technological developments, and the regulatory landscape. IQPC leverages a global research base of best practices and customers to produce an unrivalled portfolio of market-leading "must-attend" events in every industry.
Fast-paced and dynamic, commercial, curious, and agile, IQPC is an inclusive environment where people are empowered, developed, and valued for their individual and team contributions.
Our Defence division is home to three leading brands: Defence iQ, IDGA and Automotive IQ, bringing together a global community of more than 450,000 industry professionals. Every year, we deliver 40+ market-leading conferences across Europe and the US, alongside webinars, virtual events, research reports and digital content that keep our audiences informed throughout the year.
As an experienced content producer with a passion for writing, you will be responsible for planning, producing and optimising high-value digital content across a variety of media that addresses the challenges and priorities of our defence and automotive audiences. You will work across editorial content, research reports and digital events; creating commercially valuable products that engage our communities, generate qualified leads and support the growth of our live event portfolio.
- Producing engaging articles, whitepapers, research reports, interviews, webinars, virtual events and other digital content based on in-depth research and conversations with senior industry stakeholders
- Planning and delivering commercially viable digital content products that support audience growth, generate qualified leads and align with our in-person event portfolio
- Working closely with event producers, marketing managers and sales teams to ensure content aligns with editorial priorities, audience needs and commercial objectives
- Managing content schedules to ensure projects are delivered to a consistently high standard, on time and against agreed deadlines
- Monitoring content and campaign performance using audience engagement, lead generation and commercial metrics, applying insights to continuously improve future content
- Supporting marketing campaigns by creating compelling content assets that increase registrations, community engagement and brand awareness
- Building and maintaining relationships with industry influencers, speakers, sponsors and community members to source content, strengthen our market position and enhance brand credibility
- Representing our brands across channels such as LinkedIn and X, helping grow our online communities and positioning Defence iQ, IDGA and Automotive iQ as a trusted industry voice
3+ years' experience producing high-quality digital content, with the ability to turn complex topics into engaging and accessible articles, reports, interviews, digital events and other content formats
- Experience producing conferences, webinars, virtual events, research reports or other commercially focused digital content products
- A commercial mindset, with an understanding of how content contributes to audience growth, lead generation, event performance and revenue
- Confidence using LinkedIn, X and other digital platforms to build personal brand, grow audiences and increase overall brand visibility
- A strong understanding of SEO/GEO best practices and content optimisation
- Excellent organisational skills, with the ability to manage multiple projects and deadlines in a fast-paced environment
- Experience within defence, automotive, B2B publishing, conferences, events, exhibitions or membership organisations is desirable
Training & Development
Extensive ongoing training will be provided throughout your tenure to enable you to achieve your potential. Regardless of your position, everyone is provided with an initial 3-month induction and training plan followed by advanced development.
Progress your career in a dynamic, international environment with a fun working culture. The successful candidate will be rewarded with genuine opportunities for career progression (international if desired) and a competitive salary, bonus scheme and benefits. Also IQPC’s Marketing and Content team is renowned for its global career development programme.
Executive Content Producer in City of London employer: IQPC
At IQPC, we pride ourselves on being an excellent employer, offering a vibrant and inclusive work culture that empowers our employees to thrive. As a Digital Content Producer in London, you'll benefit from extensive training and development opportunities, a competitive salary, and a dynamic environment that fosters creativity and collaboration. Join us to make a meaningful impact in the defence and automotive sectors while enjoying the perks of hybrid working and a supportive team atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Executive Content Producer in City of London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IQPC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IQPC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IQPC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IQPC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Executive Content Producer in City of London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IQPC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IQPC:Show us that you’ve done your homework! In your application, briefly mention what you admire about IQPC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IQPC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IQPC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IQPC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
