At a Glance
- Tasks: Drive marketing campaigns for exciting exhibitions and engage industry audiences.
- Company: Join IQPC Exhibitions, a leader in international business events.
- Benefits: Competitive salary, extensive training, and career progression opportunities.
- Other info: Dynamic team environment with hands-on experience in digital marketing.
- Why this job: Make a real impact on high-profile events and connect businesses.
- Qualifications: Degree in Marketing or related field; 1+ years of marketing experience preferred.
The predicted salary is between 29250 - 35750 £ per year.
The Company IQPC Exhibitions is a leading organiser of large-scale, international business exhibitions and industry events, bringing together senior professionals, decision-makers, exhibitors and sponsors from across a range of sectors. Based in Bristol, the exhibition team operates in a fast-paced, commercial and entrepreneurial environment, delivering high-profile events that connect businesses with their target markets and create valuable opportunities for networking, business development and brand exposure.
As part of the marketing team, you will play an important role in driving attendance, engagement and commercial success across our exhibition portfolio. You will work on campaigns designed to attract high-quality visitors, engage industry audiences and support exhibitors and sponsors in achieving their objectives. The role is ideal for a commercially minded marketer who enjoys working in a dynamic environment, managing multiple projects and seeing the direct impact of their marketing activity on the success of an event.
Key Responsibilities and Accountabilities
As a Marketing Executive, you will be responsible for supporting the planning and delivery of integrated marketing campaigns for our exhibitions and events. Specifically, the role involves:
- Planning and executing targeted marketing campaigns to drive visitor registrations and engagement for exhibitions and events.
- Using a full range of digital marketing channels, including email marketing, social media, online PR, SEM and digital advertising.
- Creating and promoting engaging content to attract relevant audiences and generate high-quality leads.
- Writing compelling marketing copy for email campaigns, social media, websites, promotional materials and other marketing collateral.
- Working closely with exhibition, sales, content and operations teams to ensure campaigns support overall event and commercial objectives.
- Supporting the development of creative marketing campaigns that increase awareness, attendance and engagement.
- Managing campaign activity across multiple events and deadlines, ensuring all marketing is delivered on time and to a high standard.
- Monitoring and analysing campaign performance, using data and insights to optimise activity and improve results.
- Supporting the development of audience databases and segmentation to ensure campaigns reach the right people with relevant messaging.
- Contributing ideas to improve visitor acquisition, engagement and overall event performance.
- Working collaboratively with internal teams to deliver successful exhibitions and achieve agreed attendance, lead generation and revenue targets.
Desired Skills and Competencies
- Educated to degree level, ideally within Marketing, Communications, Business or a related discipline, or equivalent practical experience.
- 1+ years' marketing experience preferred, ideally within B2B, events, exhibitions or a commercially focused environment.
- Strong written and verbal communication skills with the ability to create engaging marketing copy.
- Confident using digital marketing channels and social media.
- Strong analytical skills with the ability to interpret campaign performance and make data-led decisions.
- Highly organised with excellent prioritisation and time-management skills.
- Able to manage multiple campaigns and deadlines simultaneously.
- Creative, commercially minded and proactive, with a willingness to bring new ideas to the table.
- Exceptional interpersonal skills and a genuine team-player mentality.
- Detail-focused with a strong eye for quality and accuracy.
- Self-driven, results-oriented and comfortable working in a fast-paced environment.
Training & Development
To enable you to achieve your potential, extensive ongoing training and development will be provided throughout your career. Everyone receives an initial 3-month induction and training programme, followed by continued development designed to build your marketing, commercial and industry expertise. You will have the opportunity to develop your career within a growing international exhibitions business, gaining hands-on experience across digital marketing, campaign management, audience acquisition, content, data analysis and event marketing. We offer genuine opportunities for career progression, a collaborative working environment and the chance to build a long-term career within the exhibitions industry.
Join our Bristol-based exhibition team and play a key role in marketing some of the industry's most exciting live events.
Marketing Executive in Bristol employer: IQPC
At IQPC, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation. Our Bristol office provides a hybrid working environment, allowing for flexibility while you engage in meaningful B2B event sales within the rapidly evolving microelectronics sector. With structured training, mentorship from seasoned leaders, and clear pathways for career advancement, we empower our employees to thrive and build rewarding careers in a supportive and ambitious atmosphere.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for IQPC and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like IQPC are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with IQPC on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at IQPC. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit IQPC. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of IQPC:Show us that you’ve done your homework! In your application, briefly mention what you admire about IQPC’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at IQPC
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at IQPC will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At IQPC, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
