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- Tasks: Analyse digital campaigns and optimise web performance to drive results.
- Company: Join iQ, a leading provider of student accommodation in the UK.
- Benefits: Hybrid working model, supportive team culture, and career growth opportunities.
- Why this job: Shape our digital strategy and make a real impact with data-driven insights.
- Qualifications: Experience with GA4, GTM, and A/B testing; strong analytical skills.
- Other info: Collaborative environment with a focus on innovation and personal development.
The predicted salary is between 36000 - 60000 £ per year.
iQ is one of the UK's biggest providers of student accommodation, committed to giving our 34,000 students in 85 sites across 29 UK cities their best year yet. Our London and Manchester based support teams are the cog that keeps the iQ wheels turning, providing our brilliant site teams with everything they need to deliver a fantastic student experience every day. iQers are a pretty special bunch. Our team is bursting with independent thinkers and problem solvers, who join us to explore what's possible and build a career as part of a diverse, fun and supportive team. If you have people skills, personality and potential then you have all the makings of a great iQer.
Are you a data-driven thinker with a passion for digital and web performance? At iQ Student Accommodation, we’re looking for a Digital and Web Marketing Analyst who thrives on turning complex data into clear, actionable insights. This is your chance to shape the future of our digital strategy, optimise conversion rates, and drive measurable ROI across our channels. This is a pivotal role for someone who’s equal parts analytical thinker and strategic storyteller, someone who can dive deep into data and find meaningful insights.
Key Responsibilities:- Mining and structuring large datasets across all digital channels
- Owning and evolving our tagging, tracking, and attribution frameworks
- Driving CRO through experimentation, heatmaps, and user journey diagnostics
- Future-proofing measurement with server-side tagging, conversion APIs, and consent-aware tracking
- Collaborating with BI teams to build powerful dashboards and performance reports
- Influencing stakeholders with strategic thinking and data storytelling
- IT and Revenue Management teams
- Our Systems and BI teams
- External website and analytics agency partners
- Deep knowledge of GA4, GTM (Web & Server-Side), and mobile analytics tools
- Experience with A/B and multivariate testing platforms (e.g. VWO)
- A strong grasp of cookieless attribution, incrementality testing, and MMM
- Familiarity with conversion APIs (Meta CAPI, Google Enhanced Conversions, TikTok Events API)
- Confidence in working with first-party data, event schemas, and identity resolution
- Skills in Power BI and performance reporting across digital channels
- A collaborative mindset to work with internal teams and external agency partners
We operate a hybrid working model with 3 days in the office and 2 days working from home / site location. Ready to feel like you’ve got the best job ever? Apply today and find out what it’s really like to work at iQ!
Digital and Web Analyst in Slough employer: iQ Student Accommodation
Contact Detail:
iQ Student Accommodation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Web Analyst in Slough
✨Tip Number 1
Network like a pro! Reach out to current iQers on LinkedIn or at industry events. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Show off your skills! Prepare a mini portfolio or case studies that highlight your data-driven projects. When you get the chance to chat with the team, share how you've turned complex data into actionable insights.
✨Tip Number 3
Be ready for the interview! Brush up on your knowledge of GA4, GTM, and conversion rate optimisation. Think about how you can apply these tools to help iQ enhance their digital strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the iQ family.
We think you need these skills to ace Digital and Web Analyst in Slough
Some tips for your application 🫡
Show Your Passion for Data: When you're writing your application, let your enthusiasm for data shine through! We love candidates who can express their passion for digital and web performance, so share any relevant experiences or projects that highlight your analytical skills.
Tailor Your Application: Make sure to customise your application to fit the Digital and Web Analyst role. Use keywords from the job description and demonstrate how your skills align with what we're looking for. This shows us you’ve done your homework and are genuinely interested in joining our team!
Be a Storyteller: We’re on the lookout for someone who can turn complex data into clear insights. In your application, try to weave in examples of how you've used data storytelling in the past. This will help us see your strategic thinking and how you can influence stakeholders.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about iQ and what we stand for!
How to prepare for a job interview at iQ Student Accommodation
✨Know Your Data Tools
Make sure you brush up on your knowledge of GA4, GTM, and any other analytics tools mentioned in the job description. Be ready to discuss how you've used these tools in past roles to drive insights and optimise performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've turned complex data into actionable insights. Think about specific projects where your analysis led to measurable improvements, especially in conversion rates or digital campaign performance.
✨Understand the Company’s Digital Strategy
Do some homework on iQ Student Accommodation's current digital presence. Familiarise yourself with their website and social media channels, and be ready to suggest how you could enhance their digital strategy based on your findings.
✨Be a Collaborative Storyteller
Since this role involves influencing stakeholders, practice how you'll communicate your insights effectively. Prepare to discuss how you can work with different teams, like IT and Revenue Management, to drive results through data storytelling.
